Unlike many African countries which depend solely on exploitation of oil and natural resources to maintain strong economies, Uganda’s business portfolio is wider and allows the country to present a consolidated economy. The government acknowledges the increasing importance of travel and tourism for economic and social development and invests in promoting the country abroad.
Despite institutional and private efforts to develop travel and tourism in Uganda, domestic industry expertise remains limited, which is an obstacle to the development of e-commerce platforms. At the end of the review period, online activities continued to focus on marketing and sales levels remained marginal.
Despite Uganda’s healthy economy, the country’s investment capacity is limited, especially with regard to the rising challenges of tourism development. As a result, partnerships with external entities are promoted and extremely important to the development of travel in the country. Supported by the World Bank’s Competitiveness and Enterprise Development Project, travel marketing projects with private companies were undertaken. In parallel, as a result of political agreements with Asian countries, Uganda signed a partnership with South Korea to modernise Entebbe International Airport.
In 2015, Pope Francis visited Uganda, which raised the profile of the country as a religious tourism destination. Furthermore, the unique attractions of Uganda, such as mountain gorillas, continued to inspire and attract many tourists from around the world, and were the subjects of several documentaries by major media channels.
Tourism in Uganda is expected to develop over the forecast period. However, local players need to update their business strategies and offer tourists unique products to attract them away from similar markets. Luxury safaris and luxury chimp and gorilla excursions are likely to emerge and prove successful. Tailored packages for solo travellers are also predicted to be developed and become dynamic niche products.
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Understand the latest market trends and future growth opportunities for the Travel industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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This report originates from Passport, our Travel research and analysis database.
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