Travel in Ukraine continues to recover from the strong decline experienced at the start of the review period. The positive performance of the Ukrainian economy has boosted inbound and outbound tourism flows, while domestic tourism has also increased.
Throughout the review period, online travel intermediaries sales increased strongly, with this trend continuing in 2019. The main factors which ensured such a strong performance were positive consumer experiences and trust in online services.
In May 2018, Ukraine’s new national low-cost carrier SkyUp made its first flight. The carrier is privately owned, belonging to ACS-Ukraine, which also owns one of the largest national tour operators, Join UP!, with this cooperation likely to prove a strong advantage.
A visa-free regime between Ukraine and EU countries was signed in May 2017. Under the new rules, Ukrainians with biometric passports can travel to 30 countries, including EU nations (except UK and Ireland), as well as Schengen members which are not part of the EU, including Iceland, Norway, Lichtenstein and Switzerland.
Ukraine will remain an attractive destination for tourists due to low prices for dining out and transportation, as well as the cheap cost of entering museums/events/excursions/attractions. At the same time, Ukraine offers great value while being a destination with a rich and diverse culture.
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