Travel in Uzbekistan

National government pushes the development of the travel market

2017 and 2018 saw initiative and decisive action on part of the Uzbekistan government after it discovered its interest in developing the country’s travel market during the review period. Active official efforts to promote the country and build up the infrastructure needed to realise its growth potential have brought about increases in inbound and domestic trips.

Online sales still showing few signs of development

2018 saw little to no development in the field of online travel sales. However, this is quite normal for Uzbekistan and the country is still adjusting to the idea that the internet can be a source of goods and services as well as a source of information.

Little competition in the face of government intervention

Travel is an area of heightened interest for the Uzbekistan government, which has placed serious hopes in the development of the travel industry as a way of attracting revenues into the country’s dwindling economy. Moreover, the current position of the government is to maintain tight control over areas in which it is interested so as to ensure a satisfactory performance.

Strong promotional efforts begin to show results

Uzbekistan’s travel market is known for being not particularly innovative and this is mainly due to the relatively underdeveloped state of the industry, which means that the development of most of the emerging categories and features are driven primarily by the top-down approach at the core of the approach of the government, which retains a strong presence in all travel categories. Recently, the government of Uzbekistan invested in promoting the country more explicitly as an international tourism destination abroad and this included the organisation of several sponsored cultural tours for high-profile tourists and the establishment of a multi-language tourist assistance call centre and this has definitely yielded results as inbound arrivals to the countries have increased significantly in recent years.

Positive forecasts for the country

As with numerous countries in Central Asia, Uzbekistan’s travel industry remains relatively underdeveloped and industry stakeholders are still discovering new ways to build on the undeniable growth potential of the country’s travel industry. At the end of the review period, there remained significant potential for further growth, with numerous attractive development opportunities presenting themselves.

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