Strategy Briefing

Travel Industry and Online Travel Global Overview

Oct 2015

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The travel industry is expected to record healthy growth over the 2014-2019 period, driven by a steady rise in tourist flows, with Asia Pacific countries predicted to generate especially strong performances. The online travel category is currently experiencing rapid change with mobile channel, personalisation and peer-to-peer travel services being the main disruptors. In particular the rise of the mobile channel is changing booking patterns, consumer behaviour and business models in travel.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Steady growth of tourist flows fuels travel industry sales

Global tourist arrivals are expected to post a 4% CAGR over the 2014-2019 period driven by the Asia Pacific region. Global tourist arrivals are expected to reach 1.4 billion trips in 2019 from 899 million in 2009.

China strengthens its global leadership for outbound tourist spend

The slowdown in the Chinese economy is not expected to hamper the boom of outbound tourism from the country. Intra-regional travel is currently dominant, but long haul international travel is also about to take off in China.

Travel industry to record healthy growth

Sales of travel products are expected to record healthy growth over the 2014-2019 period at a 4% CAGR to reach US$2.7 trillion. Air is the leading category in travel, followed by hotels and other transport.

Rapid change in online travel category

Online travel is currently experiencing rapid change with mobile channel, personalisation and peer-to-peer travel services being the main disruptors. The app environment offers more convenience and less choice than web searches.

Increasing consolidation among online travel agencies

Expedia and The Priceline Group are driving consolidation in the OTA category. Their rise is posing a challenge to other intermediaries and to direct suppliers, especially hotels. TripAdvisor and Google are entering the travel bookings space.

Sharp rise of global mobile travel sales

The mobile channel is growing rapidly in the travel industry. Global mobile travel sales accounted for US$96 billion in 2014 and are expected to reach US$260 billion in 2019, that is 25% of total online travel bookings.

Mobile channel changing consumer behaviour and business models in travel

Today’s always-connected travellers seek information and assistance during their trips. This results in a shift of focus for travel companies from the time of the booking to the travel experience, in order to become mobile travel assistants.

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Introduction

Scope

Key findings

Tourism outlook 2015

Asia Pacific world-leading region for GDP

Global GDP to record stronger performance from 2016

Asian economies drivers of growth

Tourism outlook 2014

Global international arrivals hit record levels

Western Europe leads global arrivals

France top global destination

China largest market for outbound tourist expenditure

Focus on China: Emerging middle class

Focus on China: Travel mainly focused on Asian destinations

Focus on China: Art, shopping and gambling main draws for tourists

Travel industry performance

Travel, a leading global industry

Global travel sales record healthy growth

Airlines lead travel sales

Asia Pacific region leading travel market

Hotel sales register positive performance

Strong growth for airlines in 2014

The evolution of Online travel

Online channel: Establishing a multi-channel model in travel

Online channel: Empowering consumers in travel

Key online travel trends today

Travel products: Mobile by nature

Travel companies as big data companies?

The rise of peer-to-peer travel services

Towards a closed app environment?

The OTA challenge

Online travel agencies: Increasing consolidation

OTA business model’s main strengths

OTAs: Largest spenders on online advertising

Hotels-OTAs relationship: Benefits and drawbacks

Risk of commoditisation for hotels

Competition moves to the hotel room

Focus on consumers and technology

Next travel booking giants?

The rise of mobile travel

Global mobile travel sales record sharp rise

Growing share of mobile within global online travel sales

OTAs to remain leaders in mobile travel sales over 2014-2019

Western Europe leader in mobile travel sales over 2014-2019

Mobile channel changing consumer travel behaviour

Travel business models in the mobile era

Travel companies to become mobile travel assistants

Rise of in-destination tourist services

Wearable technologies offering extra convenience and timing

Towards an increasingly personalised mobile travel experience

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Travel Industry and Online Travel Global Overview

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Steady growth of tourist flows fuels travel industry sales

China strengthens its global leadership for outbound tourist spend

Travel industry to record healthy growth

Rapid change in online travel category

Increasing consolidation among online travel agencies

Sharp rise of global mobile travel sales

Mobile channel changing consumer behaviour and business models in travel

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Tourism outlook 2015

Asia Pacific world-leading region for GDP

Global GDP to record stronger performance from 2016

Asian economies drivers of growth

Tourism outlook 2014

Global international arrivals hit record levels

Western Europe leads global arrivals

France top global destination

China largest market for outbound tourist expenditure

Focus on China: Emerging middle class

Focus on China: Travel mainly focused on Asian destinations

Focus on China: Art, shopping and gambling main draws for tourists

Travel industry performance

Travel, a leading global industry

Global travel sales record healthy growth

Airlines lead travel sales

Asia Pacific region leading travel market

Hotel sales register positive performance

Strong growth for airlines in 2014

The evolution of Online travel

Online channel: Establishing a multi-channel model in travel

Online channel: Empowering consumers in travel

Key online travel trends today

Travel products: Mobile by nature

Travel companies as big data companies?

The rise of peer-to-peer travel services

Towards a closed app environment?

The OTA challenge

Online travel agencies: Increasing consolidation

OTA business model’s main strengths

OTAs: Largest spenders on online advertising

Hotels-OTAs relationship: Benefits and drawbacks

Risk of commoditisation for hotels

Competition moves to the hotel room

Focus on consumers and technology

Next travel booking giants?

The rise of mobile travel

Global mobile travel sales record sharp rise

Growing share of mobile within global online travel sales

OTAs to remain leaders in mobile travel sales over 2014-2019

Western Europe leader in mobile travel sales over 2014-2019

Mobile channel changing consumer travel behaviour

Travel business models in the mobile era

Travel companies to become mobile travel assistants

Rise of in-destination tourist services

Wearable technologies offering extra convenience and timing

Towards an increasingly personalised mobile travel experience

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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