Strategy Briefing

Travel Industry Forecast Review

Apr 2014

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About This Report

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Travel and tourism again illustrated its continuing importance in 2013, with a 4% rise in international arrivals and hitting record numbers. Tourists from the emerging markets are leading this growth, with Chinese outbound becoming a global phenomenon for tourism boards. Online travel increases its shift towards the mainstream, with tablet and smartphone use encouraging mobile bookings whilst social media builds closer links between consumers and travel brands.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Global tourism remains vibrant

Global arrivals grew again in 2013 reaching record numbers, with the Middle East and Africa showing the highest growth, despite pockets of continued instability.

Emerging nations leading the way

Many new travellers are coming from emerging markets with Chinese outbound tourists being sought by tourist authorities across the globe, as they explore further afield and continue to shop for luxury goods.

Online travel becomes the norm

As smartphone and tablet ownership grows exponentially, online travel bookings are increasingly common, with mobile payments set to grow as confidence in the payment process improves.

Cruises growing fast

Cruise packages represent one of the fastest growing retail categories, with the concept expanding throughout new markets in Asia Pacific, with China once again a key focus market.

Mega events put spotlight on Russia and Brazil

While hosting mega events does not always guarantee visitor number increases, the world’s spotlight is currently focused on Russia and Brazil, as the Olympics and FIFA World Cup Football come to town.

Hotel chains change their focus

International hotel chains are acquiring local hotel groups to add expansion in Africa, while regions such as the Middle East are widening their price platforms to attract more visitors.

Low cost carriers widen their range

Low cost carriers continue to see strong value growth as countries such as Russia and China ease legislation to facilitate market entry.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Tourism Outlook 2014

World economy turns a corner in 2014

Spending on travel is a top three priority

Global tourism demand hits record levels

Asia inbound forges ahead and Middle East rebounds

Chasing China outbound: A global phenomenon

Low cost model becomes standard

Slow recovery in hotels, led primarily by mid-priced properties

Health and relaxation behind dynamic growth

Consumer Trends

Online travel goes onwards and upwards

Travel embraces social and mobile

Changing mobile payments landscape

Mobile transforms the shopping experience but challenges remain

S haring economy hits the mainstream

Luxury revisited: Green and guilt-free

Future technology trends here and now

Regional F ocus

Brazil: Inbound tourism o verview

Regional Focus

Brazil: Under the glare of the global spotlight

Brazil: Growing allure of business travel

Brazil: 2014 FIFA World Cup

Brazil: Spend as you earn

Brazil: Travel not a major spending priority

Brazil: Brazilians go further afield

China: Suffering from weak inbound demand

China: Outbound boom time

China: Hotels still opening in lower-tier cities

China: Propensity for online engagement

China: Unique online marketplace

China: Anti-corruption impact on luxury demand

Russia: Need to reverse the balance

Russia: Spending on travel is a top priority

Russia: Investing in domestic tourism

Russia: Second-tier cities new target for hotels

Russia: Size and online might

Russia: Smartphones sweep the nation

Africa: Strong reliance on intra-regional demand

Africa: Domestic tourism key pillar in South Africa

Africa: New focus of international hotel expansion

Africa: Mandela pilgrimage tourism draws crowds

Africa: Black Diamonds boost but inequality high

Middle East: Bright spots against backdrop of stagnation

Middle East: Global success story for the Big Three airlines

Middle East: Egypt still bumping along the bottom

Middle East: Consumer confidence in United Arab Emirates returns

Middle East: Looking to Dubai Expo 2020

Definitions

Data parameters and report definitions

Category definitions

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Megatrends

Strategy Briefing

Travel Industry Forecast Review

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Global tourism remains vibrant

Emerging nations leading the way

Online travel becomes the norm

Cruises growing fast

Mega events put spotlight on Russia and Brazil

Hotel chains change their focus

Low cost carriers widen their range

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Tourism Outlook 2014

World economy turns a corner in 2014

Spending on travel is a top three priority

Global tourism demand hits record levels

Asia inbound forges ahead and Middle East rebounds

Chasing China outbound: A global phenomenon

Low cost model becomes standard

Slow recovery in hotels, led primarily by mid-priced properties

Health and relaxation behind dynamic growth

Consumer Trends

Online travel goes onwards and upwards

Travel embraces social and mobile

Changing mobile payments landscape

Mobile transforms the shopping experience but challenges remain

S haring economy hits the mainstream

Luxury revisited: Green and guilt-free

Future technology trends here and now

Regional F ocus

Brazil: Inbound tourism o verview

Regional Focus

Brazil: Under the glare of the global spotlight

Brazil: Growing allure of business travel

Brazil: 2014 FIFA World Cup

Brazil: Spend as you earn

Brazil: Travel not a major spending priority

Brazil: Brazilians go further afield

China: Suffering from weak inbound demand

China: Outbound boom time

China: Hotels still opening in lower-tier cities

China: Propensity for online engagement

China: Unique online marketplace

China: Anti-corruption impact on luxury demand

Russia: Need to reverse the balance

Russia: Spending on travel is a top priority

Russia: Investing in domestic tourism

Russia: Second-tier cities new target for hotels

Russia: Size and online might

Russia: Smartphones sweep the nation

Africa: Strong reliance on intra-regional demand

Africa: Domestic tourism key pillar in South Africa

Africa: New focus of international hotel expansion

Africa: Mandela pilgrimage tourism draws crowds

Africa: Black Diamonds boost but inequality high

Middle East: Bright spots against backdrop of stagnation

Middle East: Global success story for the Big Three airlines

Middle East: Egypt still bumping along the bottom

Middle East: Consumer confidence in United Arab Emirates returns

Middle East: Looking to Dubai Expo 2020

Definitions

Data parameters and report definitions

Category definitions

Why buy this report?

Want to find out more about this report?

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