The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2014
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Travel and tourism again illustrated its continuing importance in 2013, with a 4% rise in international arrivals and hitting record numbers. Tourists from the emerging markets are leading this growth, with Chinese outbound becoming a global phenomenon for tourism boards. Online travel increases its shift towards the mainstream, with tablet and smartphone use encouraging mobile bookings whilst social media builds closer links between consumers and travel brands.
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Global arrivals grew again in 2013 reaching record numbers, with the Middle East and Africa showing the highest growth, despite pockets of continued instability.
Many new travellers are coming from emerging markets with Chinese outbound tourists being sought by tourist authorities across the globe, as they explore further afield and continue to shop for luxury goods.
As smartphone and tablet ownership grows exponentially, online travel bookings are increasingly common, with mobile payments set to grow as confidence in the payment process improves.
Cruise packages represent one of the fastest growing retail categories, with the concept expanding throughout new markets in Asia Pacific, with China once again a key focus market.
While hosting mega events does not always guarantee visitor number increases, the world’s spotlight is currently focused on Russia and Brazil, as the Olympics and FIFA World Cup Football come to town.
International hotel chains are acquiring local hotel groups to add expansion in Africa, while regions such as the Middle East are widening their price platforms to attract more visitors.
Low cost carriers continue to see strong value growth as countries such as Russia and China ease legislation to facilitate market entry.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.