Treasury Wine Estates Ltd in Wine

Company Profile

About This Report

Sep 2016

The 2015 acquisition of the majority of Diageo’s wine assets in the US and the UK represented a significant move in Treasury Wine Estates’s strategic transformation. This profile analyses the effectiveness of the acquisition and its role in the company’s broader premiumisation strategy, as well as examining opportunities for further strategic development.

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Treasury Wine Estates Ltd in Wine

Euromonitor International's report on Treasury Wine Estates Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Treasury Wine Estates Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Treasury Wine Estates Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Treasury Wine Estates Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial performance in 2016
Growth across regions
SWOT: Treasury Wine Estates Ltd
Strategic challenges and objectives

Competitive Positioning

Underperformance highlights need for strategic shift
E&J Gallo maintains global lead
Evolving conditions supporting gradual consolidation

Market Assessment

Developed markets dominate
Upmarket opportunities in key markets
Work needed to benefit from growth

Market and Category Assessment

Committing to upmarket expansion in the US
Millennials driving ongoing premiumisation
Looking to revamp Blossom Hill
Challenging times ahead in the UK
Upmarket brands driving growth in Australia
Familiar drivers in Canada
Focusing on Chinese expansion
Targeting young middle class in China
On-trade expansion offers potential in China
Poor outlook for sparkling wine

Brand Strategy

Transforming portfolio
Moving to a “brand-led” approach


Strategic shift supported by restructuring


Need for commitment and coherence

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models