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Strategy Briefing

Trends and Developments in the Global Eye Care Market

Oct 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a healthy 15% from 2008 to 2013. Looking forward, a confluence of demographic, lifestyle and epidemiological factors should benefit the categories by driving eye health further to the forefront of consumer interest.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The need for eye health products is growing

In addition to the rapidly ageing population of the most developed consumer health markets, a rising incidence and prevalence of allergies, more exposure to digital screens, pollution, lifestyle diseases and side effects of common medications are leading to more diagnosed cases of dry eye, allergy eyes and aged-related macular degeneration (AMD).

Ingredient restrictions are holding the category back in some markets

Restrictions on over the counter (OTC) allergy eye care in a number of developing markets, including China, Indonesia, Brazil and Turkey, are holding back the development of eye care by preventing producers from fully exploiting their portfolios of allergy eye care ingredients, such as ketotifen.

Producers and marketers are finding it harder to distinguish their products in a busy market

Producers and marketers face fierce competition in a number of key markets globally, perhaps most notably in Japan. The most developed markets feature retail value sales through a multitude of channels and access to the widest portfolios of ingredients. While this has made portfolio building easier, it has led to increased copycat (including private label) competition and is placing a premium on innovation-driven product differentiation.

Eye health retail value sales are dominated by the most developed markets

The G20 countries account for nearly 90% of global eye care and eye health supplements, compared to just 80% of OTC and vitamin and dietary supplement retail value sales. The largest markets, the US and Japan, play an outsized role on the global market’s development. Through 2015, Australia, Canada and the UK are expected to grow as quickly as traditional growth powerhouses Russia and Brazil.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Forces driving the global eye care category

Health Conditions Push Eye Health to Front of Mind

HEALTH CONDITIONS PUSH EYE HEALTH TO FRONT OF MIND

The world’s leading economies are rapidly greying

Most consumers are staying healthier for longer

Age-related macular degeneration (AMD)

Overweight and obesity issues contribute to eye health decline

Smoking prevalence declining, but still high in many markets

Allergies increasing around the world

Lifestyle trends contributing to dry eye symptoms

General eye fatigue and strain gaining pace

OTC Eye Care

OTC EYE CARE

Homoeopathic eye care remedies

Eye care sales by region

Standard eye care remains category standard-bearer

Standard eye care dominates sales across most markets

Standard versus allergy eye care sales by region

Standard eye care analysis by positioning

Standard eye care positioning by region

Standard eye care analysis by format

Eye drops remain preferred format

Key standard eye care market overview: Japan

Fierce competition defines Japan’s standard eye care market

Allergy eye care

Most developed markets dominate allergy eye care sales

Allergy eye care: Common ingredients and potential switches

Key allergy eye care market overview: US

US allergy eye care (continued)

Allergy eye care sales growth in the US

Eye care’s retailing landscape

Eye care retailing around the world

Innovation in eye care

Case study: New entrant - Valeant shakes up eye care

Valeant acquires eye care mainstay

Valeant/Bausch & Lomb sales gaining steam

Valeant positioned for further growth in eye care

Standard eye care global competitive landscape - companies

Standard eye care global competitive landscape - brands

Allergy eye care global competitive landscape - companies

Allergy eye care global competitive landscape - brands

Company growth expectations: Eye care

Dietary Supplements for Eye Health

DIETARY SUPPLEMENTS FOR EYE HEALTH

Eye health supplements sales by region

AREDS a major innovation driver

Dietary supplements increasingly targeting eye health positioning

Eye health dietary supplements positioning

Eye health supplement global competitive landscape

Company growth expectations: Eye health supplements

Conclusion

CONCLUSION

Key takeaways

Eye care forecast growth

Eye health supplements forecast growth

Appendix

Data parameters and report definitions

OTC eye care definitions

Eye health supplements definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Trends and Developments in the Global Eye Care Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The need for eye health products is growing

Ingredient restrictions are holding the category back in some markets

Producers and marketers are finding it harder to distinguish their products in a busy market

Eye health retail value sales are dominated by the most developed markets

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Forces driving the global eye care category

Health Conditions Push Eye Health to Front of Mind

HEALTH CONDITIONS PUSH EYE HEALTH TO FRONT OF MIND

The world’s leading economies are rapidly greying

Most consumers are staying healthier for longer

Age-related macular degeneration (AMD)

Overweight and obesity issues contribute to eye health decline

Smoking prevalence declining, but still high in many markets

Allergies increasing around the world

Lifestyle trends contributing to dry eye symptoms

General eye fatigue and strain gaining pace

OTC Eye Care

OTC EYE CARE

Homoeopathic eye care remedies

Eye care sales by region

Standard eye care remains category standard-bearer

Standard eye care dominates sales across most markets

Standard versus allergy eye care sales by region

Standard eye care analysis by positioning

Standard eye care positioning by region

Standard eye care analysis by format

Eye drops remain preferred format

Key standard eye care market overview: Japan

Fierce competition defines Japan’s standard eye care market

Allergy eye care

Most developed markets dominate allergy eye care sales

Allergy eye care: Common ingredients and potential switches

Key allergy eye care market overview: US

US allergy eye care (continued)

Allergy eye care sales growth in the US

Eye care’s retailing landscape

Eye care retailing around the world

Innovation in eye care

Case study: New entrant - Valeant shakes up eye care

Valeant acquires eye care mainstay

Valeant/Bausch & Lomb sales gaining steam

Valeant positioned for further growth in eye care

Standard eye care global competitive landscape - companies

Standard eye care global competitive landscape - brands

Allergy eye care global competitive landscape - companies

Allergy eye care global competitive landscape - brands

Company growth expectations: Eye care

Dietary Supplements for Eye Health

DIETARY SUPPLEMENTS FOR EYE HEALTH

Eye health supplements sales by region

AREDS a major innovation driver

Dietary supplements increasingly targeting eye health positioning

Eye health dietary supplements positioning

Eye health supplement global competitive landscape

Company growth expectations: Eye health supplements

Conclusion

CONCLUSION

Key takeaways

Eye care forecast growth

Eye health supplements forecast growth

Appendix

Data parameters and report definitions

OTC eye care definitions

Eye health supplements definitions

Related content available in Passport

Why buy this report?