Tunisia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Snacks in Tunisia

Jul 2022

Despite the economic crisis caused by the COVID-19 crisis and the subsequent sanitary measures taken to control it in 2020 and 2021, the snacks industry will record double-digit retail value growth in 2022. However, this is largely due to the…

USD 2,450
Country Report

Sanitary Protection in Tunisia

Apr 2022

In 2021, pantyliners registered the highest current value growth. There were several factors leading to the healthy performance. Firstly, their availability has significantly increased over the review period and they are now widely available. In…

USD 1,195
Country Report

Laundry Care in Tunisia

Mar 2022

Laundry care in Tunisia remains undeveloped, with a limited choice of products. Laundry detergents ae set to generate around four fifths of total retail volumes in 2021, and although there is also solid demand for liquid fabric softeners, most other…

USD 1,195
Country Report

Home Care in Tunisia

Mar 2022

Despite the ongoing impact of COVID-19 in 2021, home care has recorded healthy growth across all categories. Rising urbanisation, improving retail availability and shifting cleaning habits as a result of the pandemic all helped to drive growth.

USD 2,750
Country Report

Bleach in Tunisia

Mar 2022

Sales of bleach saw growth pick up in 2020 as a result of the impact of COVID-19. Bleach is seen as an effective, if aggressive, disinfectant that can be used in multiple home care situations; in addition, it is far cheaper than most other category…

USD 1,195
Country Report

Air Care in Tunisia

Mar 2022

Air care remains largely unaffected by the pandemic, with volume growth in 2021 largely aligning with trends over the review period. There has been a slight uptick in growth since 2020 as a result of lockdown, with more consumers spending more time…

USD 1,195
Country Report

Cigarettes in Tunisia

Jul 2022

There was a decrease in the sales volume of cigarettes in Tunisia in 2021. Several factors contributed to this decrease, but the most important factor is the increase in the selling prices of local and imported cigarettes. Other factors, such as…

USD 1,195
Country Report

Beer in Tunisia

Jul 2022

Many factors, including the closure of on-trade establishments, as well as the lack of tourists due to international border closures, had an impact on beer sales in Tunisia. Many consumers turned towards the retail channel, although this was unable…

USD 1,195
Country Report

Mixed Retailers in Tunisia

Apr 2022

Mixed retailers saw a significant decline in current value terms in 2020, primarily due to the mandated closure of variety stores and warehouse clubs during the lockdown in the first half of the year. While the restrictions were eventually eased in…

USD 1,195
Country Report

Surface Care in Tunisia

Mar 2022

Surface care products are set to see solid growth in 2021, although the category has decelerated from its performance in 2020. This spike in demand was driven by consumer concerns surrounding COVID-19, and the need for more surface sterilization to…

USD 1,195
Country Report

Dishwashing in Tunisia

Mar 2022

Automatic dishwashing products are set to generate some of the strongest category growth in 2021. In part, this reflects its emergence from a low base; household penetration of automatic dishwashers remains low in Tunisia, at less than 5%, and…

USD 1,195
Country Report

RTD Coffee in Tunisia

Jan 2022

The first year of the pandemic was a breakthrough year for sales of RTD coffee in Tunisia. The category has only recently been introduced into the country and the review period saw the category record only marginal sales. Off-trade sales finally…

USD 1,195
Country Report

Tobacco in Tunisia

Jul 2022

2021 marked several important events concerning tobacco in Tunisia. Firstly, the Ministry of Finance twice increased the price of cigarettes. Usually, the increase occurs once every two years, and does not exceed 10-15%. However, in 2021, the…

USD 2,450
Country Report

Spirits in Tunisia

Jul 2022

Due to the spread of COVID-19, the Tunisian government introduced several measures to limit the impact of the crisis. The spirits category was affected by these new measures, especially the closure of on-trade establishments as spirits are widely…

USD 1,195
Country Report

Rtds in Tunisia

Jul 2022

Despite the development of the alcoholic drinks market in Tunisia, spirit-based RTDs was the only type of RTD present in the local market in 2021. They are mostly consumed by women who appreciate their sweet taste and low alcohol content. In terms of…

USD 1,195
Country Report

Alcoholic Drinks in Tunisia

Jul 2022

In 2021, alcoholic drinks in Tunisia recorded strong decline in both volume and value terms due to the impact of COVID-19 on the industry. The Tunisian government introduced measures which impacted sales in the year, including a curfew from 20.00hrs…

USD 2,450
Country Report

Deodorants in Tunisia

Jun 2022

Deodorants recorded further strong growth in 2021 as, despite the price inflation and low purchasing power during the economic and health crisis, most consumers use these products on a daily basis, especially given the hot climate of the country.…

USD 1,195
Country Report

Polishes in Tunisia

Mar 2022

Volume sales of polishes generated positive growth in 2020, and have continued to do so in 2021. The category has been largely unaffected by the pandemic, although the return to the workplace after lockdown in 2021 has seen a marginal increase in…

USD 1,195
Country Report

Home Insecticides in Tunisia

Mar 2022

Spray/aerosol insecticides continue to dominate volume and value sales of home insecticides in 2021. The format is perceived to be the most efficacious, and sales are also supported by its low prices and widespread availability in both modern grocery…

USD 1,195
Country Report

Hair Care in Tunisia

Jun 2022

The importance of personal cleanliness and hygiene which was stressed by many health authorities around the globe during COVID-19 benefited sales of hair care crisis, as did strong advertising. Of all the beauty and personal care categories, hair…

USD 1,195
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