Tunisia

Baby and child-specific products is expected to record healthy growth in current value terms over the forecast period. In addition to favourable demographic trends, demand will be supported by rising consumer awareness of different brands and product...

Private label bath and shower products are seeing rising availability in Tunisia, in line with the expansion of modern grocery retail channels. Many private label lines, including Numero 1, distributed by Carrefour, have an increasing presence in the...

Colour cosmetics is expected to record healthy growth over the forecast period in current value terms. The growing number of women using colour cosmetics on a daily basis will continue to support the positive development of the category. This will be...

Deodorants is expected to record healthy current value growth over the forecast period, given that many Tunisian consumers consider these products essential for everyday hygiene. The category will continue to benefit from growth in the number of ...

Hair removers/bleaches is expected to remain the main category within depilatories in Tunisia. Sales are usually high during the summer, and tail off in the colder seasons. During warmer weather, a large proportion of Tunisian women use depilatories ...

Fragrances is expected to see strong current value growth over the forecast period. Growth is expected to be driven by high-income consumers, and also by some aspirational middle-income consumers. Increases in disposable income will also contribute ...

Tunisian consumers are becoming increasingly informed, and their concern about the ingredients in their daily hygiene products is growing; this is set to continue in the forecast period. To address the growing consumer concerns regarding the ...

Beauty and personal care in Tunisia continues to be dominated by mass products, given that consumers are price-sensitive due to their low incomes. Hence, leading players within beauty and personal care, such as LIPP Distribution (L'Oréal Groupe), ...

Men’s grooming is a growth category for players in direct selling. Major direct sellers developed new products dedicated to men, such as Oriflame Signature and Glacier Rock. In 2018, their monthly catalogues offered a wide choice of men’s products, ...

The newest trend within oral care in Tunisia in 2018 was having whiter teeth. Local consumers have many different means at their disposal to achieve this, either by artificial methods in dental clinics or by using and following a daily oral care ...

Beauty and personal care in Tunisia saw strong current value growth in 2018; however, this was mostly due to relatively high inflation, caused by a sharp depreciation of the local currency against the euro. Although the prices of fmcg increased ...

The increasing presence of premium brands such as Mac, Bioderma, Avéne and Uriage should continue to have a positive effect on the performance of premium beauty and personal care in Tunisia over the forecast period. In addition, rising digital ...

Skin care in Tunisia has strong potential for growth. Women have become more educated, and the number of working women has increased. Women’s income levels have improved, and their purchasing behaviour has started to change. They are more familiar ...

Consumer awareness of the need to use sun care products is relatively high in Tunisia, especially compared with other markets in the MENA region. Sales increase during the spring and summer, yet some households have also started to purchase sun care ...

AFH adult incontinence recorded the fastest growth within away-from-home tissue and hygiene in 2018. This is mainly because more old people in Tunisia are using incontinence products, especially due to the growing number of hospitals and clinics ...

Many Tunisians strive to achieve better living standards for themselves and their families. In large cities, consumers buy good quality products, especially when it comes to nappies/diapers/pants. In addition, the growing number of advertisements, ...

In 2018, tissue and hygiene registered faster retail value growth compared to the review period CAGR due to rising interest and demand among Tunisian consumers. An increasing number of consumers are becoming more aware of the benefits of tissue and ...

In Tunisia, incontinence is still considered a taboo. However, many people consider buying adult incontinence products in order to be more productive throughout the day. Moreover, many adults, especially women, are increasingly willing to try ...

The unemployment rate in Tunisia is still very high, especially in large cities. This pushes a large number of young adults to sell smuggled tissue products. Most of these products enter the country through Libya or Algeria, bought very cheaply and ...

Over the forecast period, sanitary protection is expected to continue to benefit from all existing trends positively influencing sales, including continued urbanisation and growth in female employment. It will also be influenced by the fact that ...