Tunisia

With wipes have become more popular during the pandemic, players are looking to benefit, and this has also led to the appearance of counterfeit products at affordable prices, that can be purchased through outlets such as small grocers. A significant…

In 2017, unit prices of juice saw a sudden increase due to the increase in production costs. Although companies have managed to somewhat halt the rising costs, recent years have continued to see strong unit price inflation in juice, resulting in…

Volume sales of carbonates continued to decline over the course of 2021, albeit at a slower rate than in the previous year, as the pressures created by COVID-19 suppressed demand. One of the major factors that contributed to the falling demand was…

Napkins are very popular product in Tunisia, especially during summer, when Tunisians celebrate weddings, engagement and other family celebrations. With certain restrictions still in place in 2021, and the virus still circulating, events such as…

Sales of sports drinks remain negligible in Tunisia in 2021 with sales only present in the parallel market. These products are virtually unknown amongst the country’s population, with only those who have spent time living in other countries, such as…

The COVID-19 pandemic struck Tunisia at a rather inopportune moment. The country was already experiencing a mini-economic crisis, with the consistent depreciation of the Tunisian dinar over a period of months resulting in rampant price inflation and…

RTD tea remains a niche category in Tunisia despite its robust off-trade volume growth rate, with its consumption limited to a narrow group of affluent urban dwellers. It is still a relatively new category of soft drinks and one that is still at an…

Volume sales of polishes generated positive growth in 2020, and have continued to do so in 2021. The category has been largely unaffected by the pandemic, although the return to the workplace after lockdown in 2021 has seen a marginal increase in…

Spray/aerosol insecticides continue to dominate volume and value sales of home insecticides in 2021. The format is perceived to be the most efficacious, and sales are also supported by its low prices and widespread availability in both modern grocery…

Mixed retailers saw a significant decline in current value terms in 2020, primarily due to the mandated closure of variety stores and warehouse clubs during the lockdown in the first half of the year. While the restrictions were eventually eased in…

Surface care products are set to see solid growth in 2021, although the category has decelerated from its performance in 2020. This spike in demand was driven by consumer concerns surrounding COVID-19, and the need for more surface sterilization to…

Automatic dishwashing products are set to generate some of the strongest category growth in 2021. In part, this reflects its emergence from a low base; household penetration of automatic dishwashers remains low in Tunisia, at less than 5%, and…

The first year of the pandemic was a breakthrough year for sales of RTD coffee in Tunisia. The category has only recently been introduced into the country and the review period saw the category record only marginal sales. Off-trade sales finally…

Energy drinks in Tunisia is losing popularity within soft drinks and will record only small off-trade volume growth as the economic effects of the pandemic limit sales. The disruption to key areas of the Tunisian economy have led to widespread…

COVID-19 continued to have an impact on the performance of retailing in Tunisia in 2021, especially during the first half of the year. With restrictions on movement and curfews being applied from January to July 2021, people were forced to stay at…

Although domestic players continue to grow share of toilet care in Tunisia, international brands and brand operators still hold a significant share of the category. However, this has started to shift in 2021 The rising prices of imported products as…

Consumer purchasing power became more fragile during the pandemic as the hard economic conditions decreased their disposable income whilst inflation increased prices in the everyday cost of living. Whilst sales of concentrates came under some…

Despite the restrictions placed on foodservice and hospitality venues, foodservice volume sales will continue to grow in 2021. Many establishments, particularly those in rural and poor areas, ignored the rules and thus continued to generate sales.…

Since its creation in 2015, Arvea Nature has not stopped growing. Despite the challenges created by COVID-19 Arvea Nature further cemented its leadership with the brand seeing double-digit growth, with world leaders such as Oriflame and Avon ranking…

Bottled water will register dynamic sales growth in 2021, although growth rates slowed down in comparison with the first year of the pandemic. The main reasons for the category’s positive performance during the year were the warm summer weather and…