Tunisia

It was a negative year for cigarettes in 2022, with a significant fall in volume sales and with illicit sales accounting for over a quarter of volume sales – a figure that has been increasing since 2020. This was in spite of smoking prevalence…

The beer category is recovering in 2022 after two difficult years of trading when sales contracted in volume terms. Tunisians were able to visit restaurants, hotels, bars after two years of closure, whilst the relaxation of travel restrictions saw…

In 2022 grocery retailers in Tunisia faced a multitude of challenges, including supply shortages and fluctuating consumer demand. A significant contributing factor to these challenges was the rapid escalation of consumer prices, which surged to…

Surface care products saw a second year of positive, albeit unremarkable volume growth in 2022, in contrast to the surge in demand seen in 2020. The advent of the COVID-19 virus had a very strong positive impact on retail sales in both volume and…

Dishwashing registered a sluggish performance in in 2022, continuing the trend of the previous two years. Within hand dishwashing, the dominant subcategory in terms of both volume and current value sales, growth continued to be limited by widespread…

The snacks category in Tunisia is feeling the harsh impact of very high inflation rates and price increases in 2023. In current value terms, snacks is seeing double-digit growth partly fuelled by higher retail prices. In retail volume terms, snacks…

Significant changes in society supported sanitary protection’s development in Tunisia. Thus, the category continued to benefit from a number of long-term trends in the country, including ongoing urbanisation and the rise in the number of women in the…

Laundry care in Tunisia remained undeveloped in 2022, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume current value terms and while there was a solid demand for liquid fabric…

Home care continued its positive growth trend in volume terms in Tunisia in 2022, albeit at a slower rate than the previous year. Sales were supressed by the normalisation of cleaning regimes, which were less rigorous than during the height of the…

Volume sales of bleach reverted to a more modest rate of growth in 2022, following a spike in demand in 2020 and 2021. The product witnessed a surge in popularity during the pandemic, due to its well-recognised sanitising properties, with consumers…

Volume sales of air care saw positive, albeit unremarkable volume growth in 2022, continuing the trend of the previous year. Unlike several other home care categories, such as surface care and bleach, air care was largely unaffected by the pandemic,…

2022 was a challenging year for tobacco in Tunisia, with current and constant value sales falling, as well as volume sales. This dismal picture was largely due to a double-digit fall in the volume sales of cigarettes and this was in spite of a…

On-trade sales account for a significant proportion of sales in spirits and so the category was more heavily impacted by the COVID-19 pandemic compared to other alcoholic drinks. During the two years of the pandemic, almost all bars, pubs and…

In 2022, brand leader Smirnoff Ice was unavailable for some periods of the year in the off-trade channels, including supermarkets and hypermarkets, due to import issues. This problematic situation created an important opportunity for other RTDs to…

The year 2022 was a strong year of recovery for alcoholic drinks in Tunisia in current value and volume terms. Almost all restaurants, hotels, bars and remained closed for two years during the COVID-19 pandemic and the re-opening of all…

Sales of deodorants in Tunisia are generally supported by lower-income consumers who use these products not only as deodorants or antiperspirants but also as a substitute for fragrances. This is especially the case for deodorant sprays, which are…

Volume sales of polishes generated slightly accelerated growth in 2022, boosted by the return of consumers to their physical workplaces, following the relaxation of pandemic-related restrictions, which contributed to an increase in demand for shoe…

Waste management is a significant problem in Tunisia, with many local municipalities lacking the resources to handle the growing volume of household waste. In 2022, this triggered a crisis in several regions, including the city of Sfax, where waste…

In 2022, Magnum and Häagen-Dazs launched into Tunisia, bringing these two international premium brands into a category which is dominated by domestic brands. As part of Magnum’s launch activity, social influencers on Facebook and Instagram were…

The illicit gum trade is showing strong growth in 2023 due to the expansion of brands available. Several imported brands that are legally imported to Tunisia, such as Kent and Mentos, are also available in the illegal trade. Consumers are attracted…