Tunisia

The Ministry of Trade plays a crucial role in edible oils as much of the category, particularly vegetable oil, is subsidised by this organisation. The National Office for Trade (OCT) provides subsidised oils in traditional grocery retailers that are…

Despite the economic crisis caused by the COVID-19 crisis and the subsequent sanitary measures taken to control it in 2020 and 2021, the snacks industry will record double-digit retail value growth in 2022. However, this is largely due to the…

In 2021, pantyliners registered the highest current value growth. There were several factors leading to the healthy performance. Firstly, their availability has significantly increased over the review period and they are now widely available. In…

Laundry care in Tunisia remains undeveloped, with a limited choice of products. Laundry detergents ae set to generate around four fifths of total retail volumes in 2021, and although there is also solid demand for liquid fabric softeners, most other…

Despite the ongoing impact of COVID-19 in 2021, home care has recorded healthy growth across all categories. Rising urbanisation, improving retail availability and shifting cleaning habits as a result of the pandemic all helped to drive growth.

Sales of bleach saw growth pick up in 2020 as a result of the impact of COVID-19. Bleach is seen as an effective, if aggressive, disinfectant that can be used in multiple home care situations; in addition, it is far cheaper than most other category…

Air care remains largely unaffected by the pandemic, with volume growth in 2021 largely aligning with trends over the review period. There has been a slight uptick in growth since 2020 as a result of lockdown, with more consumers spending more time…

Despite the warm climate in Tunisia, with plenty of sunshine even in winter, sales of vitamin D are recording strong growth in value terms. According to doctors, many Tunisians are lacking vitamin D due to big lifestyle changes, especially since many…

Whilst medicated shampoo recorded value growth in 2022 due to inflation and price increases, volume sales experienced decline in the year. This drop in sales is attributable to the increase in selling prices in relation to the purchasing power of…

The current economic crisis is impacting the consumer health industry in Tunisia, with several categories recording positive growth in value terms but negative growth in volume terms. Many products experienced a significant price increase in 2022 as…

2021 marked several important events concerning tobacco in Tunisia. Firstly, the Ministry of Finance twice increased the price of cigarettes. Usually, the increase occurs once every two years, and does not exceed 10-15%. However, in 2021, the…

Due to the spread of COVID-19, the Tunisian government introduced several measures to limit the impact of the crisis. The spirits category was affected by these new measures, especially the closure of on-trade establishments as spirits are widely…

Despite the development of the alcoholic drinks market in Tunisia, spirit-based RTDs was the only type of RTD present in the local market in 2021. They are mostly consumed by women who appreciate their sweet taste and low alcohol content. In terms of…

In 2021, alcoholic drinks in Tunisia recorded strong decline in both volume and value terms due to the impact of COVID-19 on the industry. The Tunisian government introduced measures which impacted sales in the year, including a curfew from 20.00hrs…

Deodorants recorded further strong growth in 2021 as, despite the price inflation and low purchasing power during the economic and health crisis, most consumers use these products on a daily basis, especially given the hot climate of the country.…

Volume sales of polishes generated positive growth in 2020, and have continued to do so in 2021. The category has been largely unaffected by the pandemic, although the return to the workplace after lockdown in 2021 has seen a marginal increase in…

Spray/aerosol insecticides continue to dominate volume and value sales of home insecticides in 2021. The format is perceived to be the most efficacious, and sales are also supported by its low prices and widespread availability in both modern grocery…

Although muesli and granola were only launched in Tunisia fairly recently, both products are recording strong growth in 2022. This niche category largely appeals to upper-income consumers as prices are high and granola and muesli are only available…

2022 saw an increase in the number of illegal sweet spreads sold in Tunisia. These products are smuggled in from Algeria and Libya via a souk in Ben Guerden in the south of country which offers contraband sweet spreads at very low prices. However,…

Kingflex SA remains the wound care leader in 2022 due to its strong distribution network, covering all pharmacies in Tunisia, and online presence. The Tunisian company has been operating since 1980 and offers competitive items under the Bandlux…