Tunisia

Yoghurt and sour milk products shows healthy value and volume growth in 2021, following a similar pattern seen across the review period and with little impacts from the event of COVID-19. Drinking yoghurt is noted as being the most dynamic in terms…

Whilst not falling into negative figures and continuing to maintain decent growth, sales in other dairy have slowed down over the time of the pandemic in 2020 and 2021. This is because consumer spending power has been impacted by the financial…

Tunisia has experienced milk shortages since 2018 and, during 2020, and their impact was exacerbated by the COVID-19 lockdown which lasted for almost two months between March and May. However, the shortages in spring 2020 were not as acute as those…

Cheese is also benefitting from the home-cooking trends seen during the time of COVID-19. The pandemic led to lockdowns and a significant trend for home-working, alongside the Tunisian authorities organising work flows of public services and granting…

Butter is a larger category than margarine and spreads in Tunisia and has been showing robust value growth over the review period. However, since 2018 volume growth has been in negative figures. This is attributed to the face that butter is seeing…

Baby food has experienced little impact from the event of COVID-19, with all sub-categories remaining in positive figures in both 2020 and 2021. This is due to the essential nature of such products, along with the fact that Tunisian parents continue…

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify…

Sweet biscuits products remain popular in the Tunisian market, with many parents opting to provide their children with biscuits for lunch break at school and preferring such products over chocolate confectionery because of their greater…

In 2021, the COVID-19 pandemic saw a third wave in Tunisia, with 29 April seeing a record 119 COVID-19 deaths. The severe economic impact of measures introduced to limit the spread of the disease have pushed Tunisian consumers to be significantly…

While moves introduced to curb the spread of COVID-19 have had a marked negative impact on economic conditions in Tunisia, leading to a marked fall in consumer purchasing power, the snacks market has remained relatively resilient, with demand…

Savoury snacks was not as heavily impacted by COVID-19 related restrictions as was widely presumed to be the case. Home seclusion, the shift to remote working and distance learning, restrictions on the operations of physical stores and consumer…

Tunisia is blighted by frequent protests that worsen political instability and adversely impact peace. Exposure to tourism could scupper economic progress in the short term, but the country has struck trade deals that are likely to boost its external…

The economic impact of measures implemented to curb the spread of COVID-19 have led to heightened consumer budget-consciousness, with job losses and pay cuts significantly undermining purchasing power and forcing consumers to focus spending on…

Gum is characterised by strong local production and a very limited number of imported brands. This has helped to keep prices down and, with production only stopped for a few weeks during the pandemic, ensured a consistent product offer with no supply…

The COVID-19 crisis has hit chocolate confectionery in terms of production costs, unit prices and consumer demand. The category’s reliance on raw materials, including sugar, imported from foreign countries has led to an increase in production costs,…

Due to the outbreak of COVID-19 in 2020, the tobacco landscape recorded lower value growth, while volume growth for cigarettes, cigars, and smokeless tobacco declined, with smoking tobacco being the only area to register positive volume sales. Value…

Tobacco free oral nicotine is not authorised in Tunisia and has no presence on the landscape.

In 2020, smokeless tobacco, e-vapour products and heated tobacco recorded a volume decline, but a value increase of 50%. US-style moist snuff is the only product available on the landscape, despite the fact that the product is increasingly perceived…