Tunisia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Tunisia StatisticsConsumer Lifestyles in TunisiaTunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Soft Drinks in Tunisia

    Feb 2021

    The COVID-19 pandemic struck Tunisia at a rather inopportune moment. The country was already experiencing a mini-economic crisis, with the consistent depreciation of the Tunisian dinar over a period of months resulting in rampant price inflation and ...

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    Carbonates in Tunisia

    Feb 2021

    Volume sales of carbonates declined over the course of 2020 as the pressures created by the COVID-19 pandemic suppressed demand. One of the major factors that contributed to the falling demand seen in the category during the year was the increase ...

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    RTD Tea in Tunisia

    Feb 2021

    The quarantine lockdown that was imposed upon the population of Tunisia for several weeks at the peak of the COVID-19 pandemic and the strict approach to the principles of social distancing and home seclusion that prevailed for much of the year ...

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    Concentrates in Tunisia

    Feb 2021

    2020 saw sales of concentrates increase despite a deceleration in sales growth in both the on-trade and off-trade channels. While the COVID-19 pandemic put pressure on sales, the positive performance of the category can be attributed mainly to the ...

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    Sports Drinks in Tunisia

    Feb 2021

    Sales of sports drinks remained a negligible in Tunisia during 2020. These products are virtually unknown among the country’s population, with awareness limited to those locals who have spent time living in other countries, expatriates and immigrants...

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    Bottled Water in Tunisia

    Feb 2021

    Bottled water posted positive sales growth in 2020, although growth rates slowed down in comparison with 2019. The main reasons for the category’s positive performance during the year were the warm weather that prevailed during summer and the ...

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    RTD Coffee in Tunisia

    Feb 2021

    2020 was a breakthrough year for sales of RTD coffee in Tunisia. The category has only recently been introduced into the country and previous years saw RTD tea record merely marginal sales that were in fact too low to be measured in Euromonitor ...

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    Juice in Tunisia

    Feb 2021

    Volume sales of juice registered static growth during 2020 as the adverse economic impact of the COVID-19 pandemic took its toll on demand. Rising unit prices made the healthiest types of juice much less affordable for much of the Tunisian ...

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    Energy Drinks in Tunisia

    Feb 2021

    Energy drinks experienced a far weaker sales performance in both the on-trade and off-trade channels during 2020. Growth rates in the category decelerated over the course of the year due to the impact of the COVID-19 pandemic. The category faced ...

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    Tea in Tunisia

    Jan 2021

    2020 saw the consumption of tea in Tunisia continue to increase despite the impact of the COVID-19 pandemic. The category continues to benefit from favourable cultural factors, not least that, traditionally, many Tunisian consumers have been fairly ...

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    Coffee in Tunisia

    Jan 2021

    As the COVID-19 pandemic unfolded, concerns emerged among Tunisia’s coffee manufacturers that they would face shortages in the supply of the raw materials needed for their production. These concerns are based on the fact that all of the green coffee ...

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    Hot Drinks in Tunisia

    Jan 2021

    The impact of the COVID-19 pandemic on Tunisia was much less pronounced than what was seen in other North African countries during 2020. However, the government did implement a nationwide quarantine lockdown, which saw the consumer foodservice ...

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    Other Hot Drinks in Tunisia

    Jan 2021

    Other hot drinks has always been a far smaller category than either coffee or tea in Tunisia and at the start of 2020 other hot drinks remained a niche category of hot drinks. One of the main reasons for the niche status of other hot drinks is the ...

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    Packaged Food in Tunisia

    Dec 2020

    Retail current value sales of packaged food in Tunisia was relatively stable in the face of COVID-19 during 2020, reflecting the fundamental inelasticity of demand for these products. With the exception of hypermarkets, which were forced to close for...

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    Ready Meals in Tunisia

    Dec 2020

    While quarantined at home for parts of the year, consumers generally preferred to cook for themselves rather than purchase ready meals. This will result in a drop in retail volume sales in 2020. A significant increase in the average unit price will ...

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    Rice, Pasta and Noodles in Tunisia

    Dec 2020

    During the pandemic-related lockdown in early 2020, as well as now during the subsequent months of the year, sustained demand for rice and pasta, considered to be essential foods by most Tunisian households, continues, particularly as consumers find ...

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    Processed Meat and Seafood in Tunisia

    Dec 2020

    As a result of the lockdown and other pandemic-related regulations, Tunisians have been forced to spend more time at home in 2020, spurring more frequent home cooking and baking activities. While the growth of both retail volume sales and current ...

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    Sauces, Dressings and Condiments in Tunisia

    Dec 2020

    The COVID-19 lockdown forced Tunisians to stay at home, which prompted them to cook more meals at home. Sauces, dressings and condiments were stockpiled amid uncertainty during the first week of the quarantine, but sales quickly decreased in retail ...

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    Soup in Tunisia

    Dec 2020

    Current value retail sales will show a marked decrease in 2020, principally due to price rises. This increase in value share can mainly be attributed to rising prices in response to higher production costs and the impact of the depreciation of the ...

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    Processed Fruit and Vegetables in Tunisia

    Dec 2020

    Retail volume sales of processed fruit and vegetables are set to post a decline in 2020, a result in part of the impact of pandemic-related restrictions on access to grocers. Just as influential was the pandemic-inspired closure of hypermarkets, a ...

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