Tunisia

Despite the economic crisis caused by the COVID-19 crisis and the subsequent sanitary measures taken to control it in 2020 and 2021, the snacks industry will record double-digit retail value growth in 2022. However, this is largely due to the…

In 2021, pantyliners registered the highest current value growth. There were several factors leading to the healthy performance. Firstly, their availability has significantly increased over the review period and they are now widely available. In…

Laundry care in Tunisia remains undeveloped, with a limited choice of products. Laundry detergents ae set to generate around four fifths of total retail volumes in 2021, and although there is also solid demand for liquid fabric softeners, most other…

Despite the ongoing impact of COVID-19 in 2021, home care has recorded healthy growth across all categories. Rising urbanisation, improving retail availability and shifting cleaning habits as a result of the pandemic all helped to drive growth.

Sales of bleach saw growth pick up in 2020 as a result of the impact of COVID-19. Bleach is seen as an effective, if aggressive, disinfectant that can be used in multiple home care situations; in addition, it is far cheaper than most other category…

Air care remains largely unaffected by the pandemic, with volume growth in 2021 largely aligning with trends over the review period. There has been a slight uptick in growth since 2020 as a result of lockdown, with more consumers spending more time…

There was a decrease in the sales volume of cigarettes in Tunisia in 2021. Several factors contributed to this decrease, but the most important factor is the increase in the selling prices of local and imported cigarettes. Other factors, such as…

Many factors, including the closure of on-trade establishments, as well as the lack of tourists due to international border closures, had an impact on beer sales in Tunisia. Many consumers turned towards the retail channel, although this was unable…

Mixed retailers saw a significant decline in current value terms in 2020, primarily due to the mandated closure of variety stores and warehouse clubs during the lockdown in the first half of the year. While the restrictions were eventually eased in…

Surface care products are set to see solid growth in 2021, although the category has decelerated from its performance in 2020. This spike in demand was driven by consumer concerns surrounding COVID-19, and the need for more surface sterilization to…

Automatic dishwashing products are set to generate some of the strongest category growth in 2021. In part, this reflects its emergence from a low base; household penetration of automatic dishwashers remains low in Tunisia, at less than 5%, and…

The first year of the pandemic was a breakthrough year for sales of RTD coffee in Tunisia. The category has only recently been introduced into the country and the review period saw the category record only marginal sales. Off-trade sales finally…

2021 marked several important events concerning tobacco in Tunisia. Firstly, the Ministry of Finance twice increased the price of cigarettes. Usually, the increase occurs once every two years, and does not exceed 10-15%. However, in 2021, the…

Due to the spread of COVID-19, the Tunisian government introduced several measures to limit the impact of the crisis. The spirits category was affected by these new measures, especially the closure of on-trade establishments as spirits are widely…

Despite the development of the alcoholic drinks market in Tunisia, spirit-based RTDs was the only type of RTD present in the local market in 2021. They are mostly consumed by women who appreciate their sweet taste and low alcohol content. In terms of…

In 2021, alcoholic drinks in Tunisia recorded strong decline in both volume and value terms due to the impact of COVID-19 on the industry. The Tunisian government introduced measures which impacted sales in the year, including a curfew from 20.00hrs…

Deodorants recorded further strong growth in 2021 as, despite the price inflation and low purchasing power during the economic and health crisis, most consumers use these products on a daily basis, especially given the hot climate of the country.…

Volume sales of polishes generated positive growth in 2020, and have continued to do so in 2021. The category has been largely unaffected by the pandemic, although the return to the workplace after lockdown in 2021 has seen a marginal increase in…

Spray/aerosol insecticides continue to dominate volume and value sales of home insecticides in 2021. The format is perceived to be the most efficacious, and sales are also supported by its low prices and widespread availability in both modern grocery…

The importance of personal cleanliness and hygiene which was stressed by many health authorities around the globe during COVID-19 benefited sales of hair care crisis, as did strong advertising. Of all the beauty and personal care categories, hair…