Tunisia

A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism to understand the strengths ...

RTD tea remains a niche category in Tunisia, however it is expected to gain popularity over the course of the forecast period. RTD tea represents a fairly new category, with only one notable brand holding almost all of the majority in value shares. ...

Carbonates will need to both develop further in on-trade channels, and also take advantage of the rise of modern grocery retailers in the country, in order to continue growing. Local consumers are increasingly switching to fast food options, with ...

Concentrates in Tunisia continues to record positive growth in both off-trade and on-trade current value terms. However, concentrates has seen a decline in volume terms, although decline is expected to soften over the forecast period. A positive ...

Juice in Tunisia is expected to continue to record positive growth in value terms over the forecast period. This is within both off-trade and on-trade channels, and is attributed to the strong development of Tunisia’s consumer foodservice industry ...

Positive value growth is being seen in soft drinks in 2019. Soft drinks sales in Tunisia remain dominated by bottled water, with an increase in the popularity of flavoured bottled water noticed during the review period. Bottled water sales benefit ...

Energy drinks will continue to register strong sales growth over the forecast period. As with other drinks categories, energy drinks is also benefitting from the developments within modern grocery retail channels and consumer foodservice. Energy ...

Bottled water is expected to see healthy growth in both volume and value terms over the forecast period. In general, consumers are buying bottled water more frequently than before and per capita consumption of bottled water is thus increasing. A ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Other hot drinks is also benefitting from the developments in foodservice, together with the continuous modernisation of retail channels. As consumers become more likely to enjoy chocolate-based hot drinks in foodservice, they are also beginning to ...

In Tunisia, the tea trade, whether green or red, is largely controlled by state-owned Office du Commerce de la Tunisie, which is protected by the country’s trade regulations. Mint tea is a traditional speciality of Tunisia, and is made through the ...

There have been higher penetration rates for key products in hot drinks, including green tea, fresh coffee, black tea, and other hot drinks. This is thanks to the growth in and modernisation of foodservice channels, along with the expansion of ...

Coffee benefits from the development of modern retail channels, along with consumer foodservice. Coffee in Tunisia enjoys widespread popularity, and the majority of the population consume it on a daily basis. It is also within the culture of all ...

Overall, demand for packaged food continues to rise in Tunisia, despite the poorly performing economy. Most categories, including dairy and chocolate confectionery, recorded healthy increases in value sales in 2019, benefiting from rising unit ...

Processed meat and seafood is expected to see a positive performance during the forecast period. As lifestyles are becoming busier, demand is expected to rise. Consumption patterns will also become more regular rather than occasional. The growing ...

Under relatively difficult economic conditions, Tunisian consumers are continuing to shift to more affordable products with similar nutritive value. This trend is likely to be beneficial for rice and pasta, consumption of which is expected to ...

Processed fruit and vegetables are not traditionally popular in Tunisia. The category is not particularly developed as many types of fruits are available fresh during most seasons of the year. In addition, home production is still important, ...

Baked goods is expected to see a positive performance over the forecast period due to several factors. Firstly, the category is likely to benefit from both consumer demand for convenience, as well as greater demand for fresh and natural products, ...

Breakfast cereals is likely to continue to be influenced by the growing number of Tunisians opting to lead healthy lifestyles. With growing health awareness and more information available about packaged food products, many consumers are beginning to ...

Tunisia’s economy will grow at a slower pace in 2019, as it is negatively-affected by political upheaval and social unrest, fuelled by high unemployment and rising inflation. This performance also reflects the disappointing performance of industry in...