Tunisia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Tunisia StatisticsConsumer Lifestyles in TunisiaTunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Bottled Water in Tunisia

    Mar 2019

    Bottled water is expected to witness a healthy increase in volume and value terms over the forecast period. In general, consumers are buying bottled water more frequently than before, and per capita consumption of bottled water is thus increasing. ...

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    Carbonates in Tunisia

    Mar 2019

    Carbonates is a mature category, and will register only slow volume growth over the forecast period. There are still negative factors surrounding carbonates, including deteriorating purchasing power, which will continue to affect performance, and the...

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    Concentrates in Tunisia

    Mar 2019

    Concentrates in Tunisia continued to record a positive performance in 2018. The category was influenced by trends that had a generally positive effect on other soft drinks, such as carbonates and juice. Over the forecast period, growth will be ...

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    Energy Drinks in Tunisia

    Mar 2019

    Along with the success of energy drinks, the parallel market has expanded considerably, especially with the devaluation of the Tunisian dinar compared to other currencies. Most illegally imported products come from Algeria or Libya. The fight against...

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    Juice in Tunisia

    Mar 2019

    Juice in Tunisia is expected to increase in volume and value terms over the forecast period. This growth is expected to be the result of the development of consumer foodservice in the country, and the rising penetration of modern grocery retailers. ...

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    Soft Drinks in Tunisia

    Mar 2019

    Soft drinks sales in Tunisia are still dominated by bottled water. However, rising product availability and intensifying marketing campaigns are supporting strong sales growth in carbonates and juice. In these categories, the majority of consumers ...

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    RTD Coffee in Tunisia

    Mar 2019

    RTD coffee was not present in Tunisia in 2018. These products are not expected to appear in the Tunisian market over the forecast period....

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    RTD Tea in Tunisia

    Mar 2019

    RTD tea represents a fairly new category, with only one brand present, offering mid-to-high priced products mainly through modern grocery retailers. However, new brand entries are predicted over the forecast period, pushing prices down. 2018 ...

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    Coffee in Tunisia

    Mar 2019

    Fresh coffee will continue to account for the majority of coffee volume sales as it is expected to remain the preferred format for most householders and coffee shops in Tunisia. The strong growth of coffee shops is driving consumption of coffee in ...

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    Other Hot Drinks in Tunisia

    Mar 2019

    As with other soft and hot drinks categories, the health and wellness trend is increasingly impacting the choices consumers make. With the category mainly comprising chocolate-based flavoured powder drinks targeting children, manufacturers are trying...

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    Hot Drinks in Tunisia

    Mar 2019

    In 2018, hot drinks continued to register solid retail volume and current value growth in Tunisia, whilst volume growth in the foodservice channel was even stronger. Coffee and tea continued to dominate sales thanks to a strong drinking culture in ...

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    Tea in Tunisia

    Mar 2019

    Unpackaged tea is widely available and consumed in Tunisia, especially in rural areas. It was once traditional for Tunisians to give 100g of unpackaged tea and 1kg of sugar as a gift at weddings and other celebratory occasions. Nowadays, consumers ...

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    Air Care in Tunisia

    Feb 2019

    Spray/aerosol air fresheners was the most popular type of air care in Tunisia due to its diversity of fragrances and specific characteristics. Tunisians’ lifestyles continued to change and urban areas in the main cities became increasingly dense. ...

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    Bleach in Tunisia

    Feb 2019

    Bleach is bought and used by many consumers in most households for almost all cleaning purposes, including laundry care, bathroom cleaning, floor cleaning, kitchen cleaning and disinfecting. All bleach brands available in Tunisia, such as Judy and El...

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    Dishwashing in Tunisia

    Feb 2019

    Dishwashing in Tunisia is expected to increase in value over the forecast period, as a result of ongoing urbanisation and the strong development of modern grocery retailers. The popularity of dishwashing nationwide increased as consumers sought more ...

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    Home Insecticides in Tunisia

    Feb 2019

    Spray/aerosol insecticides remained the most popular home insecticides category in Tunisia in 2018 with a dynamic performance. The category’s products were offered in different distribution channels, ranging from small independent groceries to large ...

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    Laundry Care in Tunisia

    Feb 2019

    Laundry care will continue to benefit from consumer demand for convenience and effective results. With many consumers facing growing time constraints, convenience will continue to be one of the main factors when buying laundry care products, ...

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    Home Care in Tunisia

    Feb 2019

    Home care in Tunisia maintained a positive growth rate in 2018, despite the economic uncertainty that encouraged consumers to move away from expensive and unnecessary products. Consumers in Tunisia were conscious about their health, hygiene and ...

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    Polishes in Tunisia

    Feb 2019

    Polishes products were still not widely used in 2018 and many consumers continued to consider them unnecessary. Floor and furniture polishes were not widely distributed. Some of these products were sold only in modern retail stores – mainly located ...

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    Surface Care in Tunisia

    Feb 2019

    Surface care is expected to register positive current retail value growth over the forecast period. With gradually increasing awareness of surface care products, consumers will seek quality products for specific surfaces. Companies are predicted to ...

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