Tunisia

Mid-priced lager is set to continue to dominate total volume sales over the forecast period. This is due to the continuous popularity of Société Frigorifique et Brasserie de Tunis’s domestic brand Celtia, but also to the growing popularity of the ...

There are no sales of cider/perry products in Tunisia, with the situation not expected to change over the forecast period....

Alcoholic drinks is less sensitive to the economic situation compared to other industries, with the market recording a positive performance in 2018, despite the economic challenges. Beer and spirits continued to demonstrate high growth rates as well ...

Vodka, the key spirits product in Tunisia, is expected to continue to shape the category over the forecast period, despite growing competition from whiskies, among others. Vodka enjoys high levels of popularity in Tunisia and demand is set to sustain...

Wine recorded a modest performance in 2018, with demand hit by rising prices, explained mainly by the increasingly heavy taxation imposed on wine products. Nowadays, the selling price of a bottle of Tunisian wine includes a tax that is higher than ...

Retail volume sales of cigarettes returned to growth in 2018 after a decline the previous year, which had been the result of higher unit prices, leading to a surge in illicit trade. However, there was a notable switch towards economy and mid-price ...

Cigars remained a niche in value terms in 2018 compared to cigarettes. This is because retail sales are severely impacted by the significant share maintained by the black market in Tunisia. Unlike cigarettes, which continued to experience a major ...

Tobacco recorded positive current value growth in 2018, supported by an improved performance by the largest category of cigarettes. The unit price of cigarettes remained fairly stable after a rise in 2017, leading to declining retail volume sales, in...

Moist snuff, represented by loose US-style moist snuff, continued to comprise total sales within smokeless tobacco. However, the product is increasingly perceived as outdated by more urban consumers, as it is mainly consumed by low-income rural ...

Tunisia’s econmic growth will be solid in 2019. There are encouraging signs that economic activity is picking up, with robust performance in agriculture, tourism, and services. However, the economy remains too dependent on consumption and imports ...

Baby and child-specific products is expected to record healthy growth in current value terms over the forecast period. In addition to favourable demographic trends, demand will be supported by rising consumer awareness of different brands and product...

Private label bath and shower products are seeing rising availability in Tunisia, in line with the expansion of modern grocery retail channels. Many private label lines, including Numero 1, distributed by Carrefour, have an increasing presence in the...

Colour cosmetics is expected to record healthy growth over the forecast period in current value terms. The growing number of women using colour cosmetics on a daily basis will continue to support the positive development of the category. This will be...

Deodorants is expected to record healthy current value growth over the forecast period, given that many Tunisian consumers consider these products essential for everyday hygiene. The category will continue to benefit from growth in the number of ...

Hair removers/bleaches is expected to remain the main category within depilatories in Tunisia. Sales are usually high during the summer, and tail off in the colder seasons. During warmer weather, a large proportion of Tunisian women use depilatories ...

Fragrances is expected to see strong current value growth over the forecast period. Growth is expected to be driven by high-income consumers, and also by some aspirational middle-income consumers. Increases in disposable income will also contribute ...

Tunisian consumers are becoming increasingly informed, and their concern about the ingredients in their daily hygiene products is growing; this is set to continue in the forecast period. To address the growing consumer concerns regarding the ...

Beauty and personal care in Tunisia continues to be dominated by mass products, given that consumers are price-sensitive due to their low incomes. Hence, leading players within beauty and personal care, such as LIPP Distribution (L'Oréal Groupe), ...

Men’s grooming is a growth category for players in direct selling. Major direct sellers developed new products dedicated to men, such as Oriflame Signature and Glacier Rock. In 2018, their monthly catalogues offered a wide choice of men’s products, ...

The newest trend within oral care in Tunisia in 2018 was having whiter teeth. Local consumers have many different means at their disposal to achieve this, either by artificial methods in dental clinics or by using and following a daily oral care ...