Tunisia

Tunisia’s economy will contract steeply in 2020. Domestic activity will be limited by the measures in place to contain the spread of the Coronavirus (COVID-19), with the tourism sector particularly hard hit by travel bans. Meanwhile, external demand ...

CATEGORY DATA...

In line with ongoing Westernisation, wine is an alcoholic drink which is increasingly accepted by a wide consumer base in Tunisia. Both on-trade and off-trade volume sales saw positive growth in 2019. On-trade channels that offer alcohol are ...

On-trade sales of alcoholic drinks are expected to be impacted by the closure of nightclubs, bars and pubs in 2020 due to COVID-19. The decline in disposable income as a result of high and increasing unemployment and the heavy economic toll of the ...

Beer continued to dominate alcoholic drinks in Tunisia in 2019 as it is considered to be the most economical option for local consumers, with prices being much lower compared than those of wine or spirits. In Tunisia, the main consumers of beer are ...

Spirits in Tunisia include mainly high-priced imported brands, which are found mainly in the on-trade channel. Imported spirits are famous international brands that are popular amongst consumers. The category has benefited from the increasing number ...

Cigarettes saw double-digit volume and current value growth in Tunisia in 2019. The stable prices of cigarettes in this year helped to boost volume sales, whilst manufacturers managed to increase production, and used different distribution strategies...

In 2020, tobacco is expected to see a slower value performance than was originally forecast before COVID-19. However, this is due to lower prices at constant 2019 prices, as all categories are expected to see higher volume growth rates. One of the ...

Cigars was the only remaining category within cigars, cigarillos and smoking tobacco in 2019. Sales of cigarillos stopped in back in 2016, given the lack of demand. Meanwhile, sales of pipe tobacco were discontinued from 2018. Retail sales in this ...

The only category with a presence in smokeless tobacco, e-vapour products and heated tobacco in 2019 was smokeless tobacco. After many consecutive years of decline, this category saw dynamic volume growth in 2019, with a much lower current value ...

In 2019, depilatories was still a small area in Tunisia, especially compared to other beauty and personal care items. This is particularly the case for women’s razors and blades, due to the availability of traditional home-made substitutes in ...

Colour cosmetics had not reached maturity in 2019, and many players were entering the landscape thanks to the expansion of malls within the country, such as Tunisia mall, Sousse mall, and Azure City. Furthermore, the rapid expansion of modern ...

The outbreak of COVID-19 in Tunisia is not expected to result in a decline in growth for either mass or premium beauty and personal care in 2020; however, certain areas will be significantly impacted by the pandemic. With social distancing and a ...

In 2019, skin care benefited from its widening product variety, as well as increasing availability throughout various retailers. Furthermore, improved consumer awareness around skin care are various ingredients, continued to generate healthy growth. ...

Growing urbanisation, the rising influence of Western cultures and increasing acceptance of male grooming products played essential roles in driving growth in men’s grooming in 2019. Demand for men’s grooming products were supported by the growing ...

Sales increased during the spring and summer in 2019, yet some households also started to purchase sun care products in the autumn and winter, in line with consumers becoming more conscious of the negative effects of sun exposure. Furthermore, ...

Deodorants recorded solid growth in 2019, benefiting from consumers growing awareness of personal hygiene, partnered with the hot climate of the country. Increased urbanisation furthered fuelled sales in 2019, with the development of modern ...

Fragrances in Tunisia recorded solid growth in 2019, boosted by lifestyle changes and increased urbanisation. Manufacturers continued to work on product diversification, as well as attractive packaging to entice consumers....

Hair care is among the biggest areas within beauty and personal care, supported by daily use of shampoos and regular use of other hair care items. Hair care continued to record positive growth in Tunisia in 2019, with growing demand and interest in ...

Baby and child-specific products continued to grow rapidly in 2019, benefiting from various positive trends, including high birth rates, which are expected to remain high in the country. Positive birth rates has a direct impact on results, ...