Tunisia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Tunisia StatisticsConsumer Lifestyles in TunisiaTunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia

    Jun 2021

    In 2020, smokeless tobacco, e-vapour products and heated tobacco recorded a volume decline, but a value increase of 50%. US-style moist snuff is the only product available on the landscape, despite the fact that the product is increasingly perceived ...

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    Cigars, Cigarillos and Smoking Tobacco in Tunisia

    Jun 2021

    In 2020, value sales of cigars, cigarillos and smoking tobacco grew by 1%, with a 10% volume decline for cigars and an 8% volume growth for smoking tobacco, driven by pipe tobacco. Cigarillos sales stopped in 2016, given the lack of demand for the ...

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    Cigarettes in Tunisia

    Jun 2021

    The overall cigarette landscape in 2020 registered lower levels of value growth, with 9% recorded compared to 11% the previous year. In addition, retail volume sales took a sharp fall due to the economic slowdown triggered by the outbreak of ...

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    Tobacco in Tunisia

    Jun 2021

    Due to the outbreak of COVID-19 in 2020, the tobacco landscape recorded lower value growth, while volume growth for cigarettes, cigars, and smokeless tobacco declined, with smoking tobacco being the only area to register positive volume sales. Value ...

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    Tobacco Free Oral Nicotine in Tunisia

    Jun 2021

    Tobacco free oral nicotine is not authorised in Tunisia and has no presence on the landscape....

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    Rtds in Tunisia

    May 2021

    Spirit-based RTDs is the only type of RTD present in Tunisia. These are largely purchased in on-trade channels such as bars, in particular by inbound tourists as Tunisians often prefer to mix their own cocktails at home in order to save money. Other ...

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    Alcoholic Drinks in Tunisia

    May 2021

    Although the overall performance of alcoholic drinks in Tunisia was negatively affected by the Coronavirus (COVID-19) pandemic, total volume declines in 2020 were mild in comparison to many other developed nations. Off-trade sales have always been ...

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    Wine in Tunisia

    May 2021

    An important share of wine sales is generated through on-trade channels, with volume sales here witnessing steep declines in 2019 due to the weak economy in the country. Although not to the same level, on-trade sales continued to decline in 2020 ...

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    Spirits in Tunisia

    May 2021

    Unlike some other alcoholic drinks areas, on-trade sales represent the majority of consumption in Tunisia as many households refrain from dinking spirits at home for religious reasons. Spirits are widely consumed in nightclubs, disco and bars by both...

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    Cider/Perry in Tunisia

    May 2021

    There are no sales of cider/perry products in Tunisia, with the situation not expected to change over the forecast period. ...

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    Beer in Tunisia

    May 2021

    The COVID-19 pandemic negatively impacted total volume sales of beer in 2020, with on-trade outlets in particular suffering as some local consumers stayed at home out of health concerns and inbound tourism virtually disappeared due to international ...

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    Sun Care in Tunisia

    May 2021

    Despite the lockdown period introduced by the government in response to the COVID-19 pandemic, and the absence of inbound tourists in 2020, domestic use of sun care products increased slightly in 2020 due to the hot climate in Tunisia. Some consumers...

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    Depilatories in Tunisia

    May 2021

    Depilatories remained a small area in Tunisia at the end of the review period, especially when compared to other beauty and personal care items. This was particularly the case for women’s razors and blades, due to the availability of traditional ...

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    Deodorants in Tunisia

    May 2021

    Deodorants recorded solid growth in 2020, benefiting from consumers’ growing awareness of the importance of personal hygiene during the COVID-19 pandemic, especially given the hot climate of the country, which means most consumers use these products ...

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    Skin Care in Tunisia

    May 2021

    Skin care witnessed a modest increase in demand during the COVID-19 pandemic in 2020. Facial care remained by far the most popular product in terms of volume sales as many Tunisian women continued with their daily skin care routines whilst at home. ...

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    Fragrances in Tunisia

    May 2021

    Constant 2020 prices of fragrances remained stable throughout the COVID-19 pandemic in 2020, encouraging some wealthier consumers, who were less severely affected by the economic impacts of the crisis, to stockpile to some extent in 2020. Although ...

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    Baby and Child-Specific Products in Tunisia

    May 2021

    Baby and child-specific products registered a moderate increase in demand in 2019, benefiting from a number of positive trends, including high birth rates, which are expected to remain strong in the country. These trends had a direct impact on ...

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    Oral Care in Tunisia

    May 2021

    The Ministry of Health has invested in increasing the awareness of the importance of good oral hygiene, promoting programmes to encourage people to take care of their teeth and prevent oral diseases. These have operated throughout the country, but ...

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    Mass Beauty and Personal Care in Tunisia

    May 2021

    Beauty and personal care in Tunisia continued to be characterised by mass products in 2020, given that most consumers were already price-sensitive due to their low incomes prior to the COVID-19 crisis, and the closures of many businesses during the ...

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    Men's Grooming in Tunisia

    May 2021

    Authorities across the globe stressed the importance of personal cleanliness and hygiene during the COVID-19 pandemic and Tunisian men clearly took the advice to heart. Although all areas of men’s grooming witnessed increasing demand during health ...

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