Tunisia

In 2019, depilatories was still a small area in Tunisia, especially compared to other beauty and personal care items. This is particularly the case for women’s razors and blades, due to the availability of traditional home-made substitutes in ...

Colour cosmetics had not reached maturity in 2019, and many players were entering the landscape thanks to the expansion of malls within the country, such as Tunisia mall, Sousse mall, and Azure City. Furthermore, the rapid expansion of modern ...

The outbreak of COVID-19 in Tunisia is not expected to result in a decline in growth for either mass or premium beauty and personal care in 2020; however, certain areas will be significantly impacted by the pandemic. With social distancing and a ...

In 2019, skin care benefited from its widening product variety, as well as increasing availability throughout various retailers. Furthermore, improved consumer awareness around skin care are various ingredients, continued to generate healthy growth. ...

Growing urbanisation, the rising influence of Western cultures and increasing acceptance of male grooming products played essential roles in driving growth in men’s grooming in 2019. Demand for men’s grooming products were supported by the growing ...

Sales increased during the spring and summer in 2019, yet some households also started to purchase sun care products in the autumn and winter, in line with consumers becoming more conscious of the negative effects of sun exposure. Furthermore, ...

Deodorants recorded solid growth in 2019, benefiting from consumers growing awareness of personal hygiene, partnered with the hot climate of the country. Increased urbanisation furthered fuelled sales in 2019, with the development of modern ...

Fragrances in Tunisia recorded solid growth in 2019, boosted by lifestyle changes and increased urbanisation. Manufacturers continued to work on product diversification, as well as attractive packaging to entice consumers....

Hair care is among the biggest areas within beauty and personal care, supported by daily use of shampoos and regular use of other hair care items. Hair care continued to record positive growth in Tunisia in 2019, with growing demand and interest in ...

Baby and child-specific products continued to grow rapidly in 2019, benefiting from various positive trends, including high birth rates, which are expected to remain high in the country. Positive birth rates has a direct impact on results, ...

Value growth in oral care was supported by raising awareness of the importance of oral hygiene in 2019, with consumers having a greater understanding of the benefits of healthy teeth. The Ministry of Health has encouraged this; promoting programmes ...

Beauty and personal care in Tunisia continued to be dominated by mass products in 2019, given that most consumers are price-sensitive, due to their low incomes. Leading players within beauty and personal care, such as LIPP Distribution (L'Oréal ...

Premium beauty and personal care continued to record positive growth in 2019, boosted by lifestyle changes and increased urbanisation within the country. Furthermore, the number of working women in Tunisia continued to grow, supporting sales of ...

Bath and shower recorded solid growth in 2019, benefiting from the majority of consumers perceiving bath and shower as being necessary, due to its alignment with health and hygiene. As such, many consumers use bath and shower products on a daily ...

Sanitary protection continue to benefit from a number of long-term trends in Tunisia in 2019, including ongoing urbanisation, and an increasing number of women in the formal workforce. This resulted in more women shifting to modern and added-value ...

In 2019 the wipes category in Tunisia benefited from a growing shift towards modern baby care practices in the country. Tunisian parents were increasingly focused on hygiene for their children, coupled with the added value benefit of convenience. ...

In 2019 nappies/diapers/pants continued to benefit from the growing number of consumers demanding both hygiene and convenience. The category’s growth was supported by the expanding consumer base thanks to urbanisation, and the growing number of ...

In Tunisia, a large number of consumers were purchasing smuggled tissue products prior to the COVID-19 outbreak, seeking to benefit from their lower prices. Most of these products entered the country through Libya or Algeria, bought very cheaply and ...

Prior to the COVID-19 outbreak away-from-home tissue and hygiene continued to see sustainable value and volume growth, driven by sales of toilet paper and napkins. Strong growth was driven by a focus on upgrading customer service among consumer ...

The retail adult incontinence category was in 2019 benefiting from Tunisia’s slowly ageing population, which continued to increase the consumer base for such products. Distribution also continued to expand via supermarkets and hypermarkets, which ...