Tunisia

The capital Tunis is set to remain the main consumer market in Tunisia, thanks to the large population and relatively high luxury market potential. Safaqis remains the second largest consumer market, yet the city is significantly smaller in…

The population in the Middle East and Africa region is growing rapidly, unlocking high levels of unmet potential and making the region an exciting prospect. Nevertheless, the fastest growing income segment is set to remain the lowest income class,…

The affordable prices of the products and their wide availability mean that many Tunisian consumers purchase their own wound care as opposed to attending hospitals to have their wounds treated. Wound care items can typically be found in most…

Obesity is common in Tunisia, especially among adults. This is a result of sedentary lifestyles, eating diets which are high in fat and carbohydrates (for example, fast food and high volumes of bread), along with a high rate of driving jobs which add…

In Tunisia, since the start of the pandemic, there has been a sharp increase in demand for immune-boosting products, especially vitamin C. The demand for products containing vitamin C was evidently higher given the increasing interest in supplements.…

Sales of sports nutrition continue to be driven in 2021 by the increasing number of Tunisians taking up exercise and seeking a healthier lifestyle. Protein remains the main product in sports nutrition in Tunisia in terms of consumer demand. The…

Paediatric consumer health was impacted by the pandemic in 2020-2021. Sales have remained strong, due to the high birth rate in Tunisia and the ongoing growth of consumer health awareness. Parents are willing to invest in the care and wellbeing of…

In Tunisia, the selling of herbal/traditional products is not formalised, meaning they are sold at ease compared to other OTC offerings. Herbal/traditional products have their own permissions procedure from the Ministry of Trade and packaging…

Sales of digestive remedies continue to grow in 2021. It has been confirmed that diarrhoea is a possible symptom of COVID-19, and that many positive COVID-19 cases also suffer from digestive difficulties like gastrointestinal issues and diarrhoea.…

Sales of dietary supplements in Tunisia are seeing stronger growth in 2021 compared to 2020, in both value and volume terms. These products are perceived to be effective in enhancing health and preventing illness. Many Tunisians believe that…

Dermatologicals continues to experience sales growth in Tunisia in 2021 despite consumers’ purchasing power being affected by the economic crisis resulting from the country’s lockdown during the COVID-19 pandemic. Sales of dermatologicals benefit…

A growing number of Tunisians are suffering from allergies, given that the country is characterised by increasing pollution and declining air quality. Seasonal variations in pollution exist, with the highest levels normally during July. Cities such…

The country’s COVID-19-induced lockdown has resulted in an economic crisis, affecting Tunisians’ purchasing power. It has been estimated that the average Tunisian consumer lost around 30% of their purchasing power during 2020-2021. The negative…

In 2021, as was the case in 2020, many analgesics categories are seeing volume sales increasing more than normal due to COVID-19. The outbreak of the pandemic in 2020 led to panic, and consumers increased their demand and were buying and stockpiling…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Yoghurt and sour milk products shows healthy value and volume growth in 2021, following a similar pattern seen across the review period and with little impacts from the event of COVID-19. Drinking yoghurt is noted as being the most dynamic in terms…

Whilst not falling into negative figures and continuing to maintain decent growth, sales in other dairy have slowed down over the time of the pandemic in 2020 and 2021. This is because consumer spending power has been impacted by the financial…

Tunisia has experienced milk shortages since 2018 and, during 2020, and their impact was exacerbated by the COVID-19 lockdown which lasted for almost two months between March and May. However, the shortages in spring 2020 were not as acute as those…

Cheese is also benefitting from the home-cooking trends seen during the time of COVID-19. The pandemic led to lockdowns and a significant trend for home-working, alongside the Tunisian authorities organising work flows of public services and granting…

Butter is a larger category than margarine and spreads in Tunisia and has been showing robust value growth over the review period. However, since 2018 volume growth has been in negative figures. This is attributed to the face that butter is seeing…