Tunisia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Tunisia StatisticsConsumer Lifestyles in TunisiaTunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Country Report

    Country Report

    Other Hot Drinks in Tunisia

    Dec 2019

    Other hot drinks is also benefitting from the developments in foodservice, together with the continuous modernisation of retail channels. As consumers become more likely to enjoy chocolate-based hot drinks in foodservice, they are also beginning to ...

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    Country Report

    Country Report

    Tea in Tunisia

    Dec 2019

    In Tunisia, the tea trade, whether green or red, is largely controlled by state-owned Office du Commerce de la Tunisie, which is protected by the country’s trade regulations. Mint tea is a traditional speciality of Tunisia, and is made through the ...

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    Country Report

    Country Report

    Hot Drinks in Tunisia

    Dec 2019

    There have been higher penetration rates for key products in hot drinks, including green tea, fresh coffee, black tea, and other hot drinks. This is thanks to the growth in and modernisation of foodservice channels, along with the expansion of ...

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    Country Report

    Country Report

    Coffee in Tunisia

    Dec 2019

    Coffee benefits from the development of modern retail channels, along with consumer foodservice. Coffee in Tunisia enjoys widespread popularity, and the majority of the population consume it on a daily basis. It is also within the culture of all ...

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    Country Report

    Country Report

    Packaged Food in Tunisia

    Nov 2019

    Overall, demand for packaged food continues to rise in Tunisia, despite the poorly performing economy. Most categories, including dairy and chocolate confectionery, recorded healthy increases in value sales in 2019, benefiting from rising unit ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Tunisia

    Nov 2019

    Processed meat and seafood is expected to see a positive performance during the forecast period. As lifestyles are becoming busier, demand is expected to rise. Consumption patterns will also become more regular rather than occasional. The growing ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Tunisia

    Nov 2019

    Under relatively difficult economic conditions, Tunisian consumers are continuing to shift to more affordable products with similar nutritive value. This trend is likely to be beneficial for rice and pasta, consumption of which is expected to ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Tunisia

    Nov 2019

    Processed fruit and vegetables are not traditionally popular in Tunisia. The category is not particularly developed as many types of fruits are available fresh during most seasons of the year. In addition, home production is still important, ...

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    Country Report

    Country Report

    Baked Goods in Tunisia

    Nov 2019

    Baked goods is expected to see a positive performance over the forecast period due to several factors. Firstly, the category is likely to benefit from both consumer demand for convenience, as well as greater demand for fresh and natural products, ...

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    Country Report

    Country Report

    Breakfast Cereals in Tunisia

    Nov 2019

    Breakfast cereals is likely to continue to be influenced by the growing number of Tunisians opting to lead healthy lifestyles. With growing health awareness and more information available about packaged food products, many consumers are beginning to ...

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    Country Profile

    Country Profile

    Tunisia: Country profile

    Nov 2019

    Tunisia’s economy will grow at a slower pace in 2019, as it is negatively-affected by political upheaval and social unrest, fuelled by high unemployment and rising inflation. This performance also reflects the disappointing performance of industry in...

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    Country Report

    Country Report

    Edible Oils in Tunisia

    Nov 2019

    Edible oils remains a staple of the diet in Tunisia, with sales thus expected to continue growing at a healthy rate over the forecast period. In addition, Tunisians are also using more edible oils in local cuisine. Indeed, the recent increase in ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Tunisia

    Nov 2019

    Growth in sauces, dressings and condiments is expected to remain healthy over the forecast period, with value sales set to continue rising. However, volume growth is expected to remain more moderate. Value sales will be boosted by the fact that ...

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    Country Report

    Country Report

    Soup in Tunisia

    Nov 2019

    Soup sales in Tunisia are entirely composed of dehydrated soup, with chilled, frozen and shelf stable soups remaining unavailable. The category is not traditionally popular among Tunisians, who continue to prefer to prepare soup at home. However, ...

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    Country Report

    Country Report

    Ready Meals in Tunisia

    Nov 2019

    Ready meals remains a relatively small category in Tunisia, mainly due to the country’s strong tradition of home cooking. Consequently, demand is mostly limited to single or affluent urban young consumers. However, the category is predicted to ...

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    Country Report

    Country Report

    Sweet Spreads in Tunisia

    Nov 2019

    Growth over the forecast period is expected to remain healthy, with both volume and value sales set to continue increasing. The rising number of middle-income consumers will remain one of the biggest drivers of demand for spreads. In addition, the ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Tunisia

    Oct 2019

    Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Middle East and Africa

    Oct 2019

    The region has recovered from economic uncertainties. Over the forecast period, improved stability is expected to continue driving consumer spending. Store-based retailing maintained dominance. Nonetheless, online retail has been gaining importance, ...

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    Country Report

    Country Report

    Analgesics in Tunisia

    Oct 2019

    In 2019, analgesics in Tunisia were mainly used for the treatment of headaches, fever, colds and flu, with OTC analgesics being the preferred option. Many Tunisians led extremely stressful lifestyles that included hours in fronts of screens. This ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia

    Oct 2019

    Cough, cold and allergy (hay fever) remedies is expected to generate healthy value growth over the forecast period. This is due to the projected decline in air quality in addition to climate change and pollution in Tunisia. Similarly, cough, cold and...

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