Tunisia

Significant changes in society supported sanitary protection’s development in Tunisia. Thus, the category continued to benefit from a number of long-term trends in the country, including ongoing urbanisation and the rise in the number of women in the…

Laundry care in Tunisia remained undeveloped in 2022, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume current value terms and while there was a solid demand for liquid fabric…

Home care continued its positive growth trend in volume terms in Tunisia in 2022, albeit at a slower rate than the previous year. Sales were supressed by the normalisation of cleaning regimes, which were less rigorous than during the height of the…

Volume sales of bleach reverted to a more modest rate of growth in 2022, following a spike in demand in 2020 and 2021. The product witnessed a surge in popularity during the pandemic, due to its well-recognised sanitising properties, with consumers…

Volume sales of air care saw positive, albeit unremarkable volume growth in 2022, continuing the trend of the previous year. Unlike several other home care categories, such as surface care and bleach, air care was largely unaffected by the pandemic,…

Volume sales of polishes generated slightly accelerated growth in 2022, boosted by the return of consumers to their physical workplaces, following the relaxation of pandemic-related restrictions, which contributed to an increase in demand for shoe…

Waste management is a significant problem in Tunisia, with many local municipalities lacking the resources to handle the growing volume of household waste. In 2022, this triggered a crisis in several regions, including the city of Sfax, where waste…

Surface care products saw a second year of positive, albeit unremarkable volume growth in 2022, in contrast to the surge in demand seen in 2020. The advent of the COVID-19 virus had a very strong positive impact on retail sales in both volume and…

Dishwashing registered a sluggish performance in in 2022, continuing the trend of the previous two years. Within hand dishwashing, the dominant subcategory in terms of both volume and current value sales, growth continued to be limited by widespread…

Toilet care continued to see positive volume growth in 2022, albeit at a lower rate than the previous year. Demand remains restricted by the fact that most products are imported and remain out of financial reach to many consumers. The relatively high…

With wipes becoming more popular during the Coronavirus (COVID-19) pandemic, there was the appearance of counterfeit products at affordable prices. These could be purchased through small local grocers in the country. A significant portion of these…

The onset of the Coronavirus (COVID-19) pandemic and related restrictions applied by the Ministry of Health on weddings and family celebrations hurt the use of napkins. However, the demand for napkins started to rebound in 2022, as the threat of the…

All categories recorded retail volume growth in 2022, with much stronger retail current value increments, albeit mainly due to price increases amid an inflationary economic climate. Several categories, such as retail adult incontinence, retail…

Adult incontinence and the use of specialised products is no longer a taboo subject in Tunisia. Awareness of the issue is fostering acceptability and the importance of these products, supported by companies’ education and advertising campaigns. In…

Nappies/diapers/pants is a mature product area, with room for retail volume sales increments mainly supported by population growth in the country. However, retail volume sales continued to grow only slowly across categories of nappies/diapers, while…

The Ministry of Trade plays a crucial role in edible oils as much of the category, particularly vegetable oil, is subsidised by this organisation. The National Office for Trade (OCT) provides subsidised oils in traditional grocery retailers that are…

Despite the economic crisis caused by the COVID-19 crisis and the subsequent sanitary measures taken to control it in 2020 and 2021, the snacks industry will record double-digit retail value growth in 2022. However, this is largely due to the…

Despite the warm climate in Tunisia, with plenty of sunshine even in winter, sales of vitamin D are recording strong growth in value terms. According to doctors, many Tunisians are lacking vitamin D due to big lifestyle changes, especially since many…

Whilst medicated shampoo recorded value growth in 2022 due to inflation and price increases, volume sales experienced decline in the year. This drop in sales is attributable to the increase in selling prices in relation to the purchasing power of…

The current economic crisis is impacting the consumer health industry in Tunisia, with several categories recording positive growth in value terms but negative growth in volume terms. Many products experienced a significant price increase in 2022 as…