Tupperware Brands Corp in Home and Garden

Company Profile

About This Report

Sep 2017

Tupperware is one of the most well-known homewares companies in the world, with a brand that has grown synonymous with plastic food storage among consumers. This report focuses on the challenges that the company is facing in updating its traditional direct selling strategy for the digital age, and the opportunities in emerging markets and categories that can invigorate its growth in the mature homewares industry.

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Tupperware Brands Corp in Home and Garden

Euromonitor International's report on Tupperware Brands Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Homewares market and the global economy.

Company and market share data provide a detailed look at the financial position of Tupperware Brands Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tupperware Brands Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tupperware Brands Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Homewares research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial assessment
SWOT: Tupperware Brands Corp
Key strategic objectives and challenges

Competitive Positioning

Increasing imbalance between emerging and mature markets
Growth propelled by emerging markets
Global leadership in food storage but struggles lie ahead

Market Assessment

Emerging markets to lead growth
Smaller households drive demand for space-conscious homewares
Health and wellness trend still fresh

Geographic and Category Opportunities

Growth in homewares
Looking beyond plastic
The new Millennial consumer in homewares
Different priorities for emerging and developed markets

Brand Strategy

Company brand portfolio


Direct selling is cornerstone strategy but needs to evolve
Future growth to come from multichannel strategy