UB Group in Spirits

Company Profile

About This Report

Nov 2013

India’s largest spirits producer, UB Group’s United Spirits, came under the control of global leader, Diageo, in 2013. The profile analyses the most promising ways forward for United Spirits’ strong domestic portfolio and how Diageo can leverage the company’s established strength in India. It also considers the international opportunities available for United Spirits’ brands.

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UB Group in Spirits

Euromonitor International's report on UB Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of UB Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of UB Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of UB Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Tamil Nadu restrictions constrain volume growth in FY2013
Profits fall sharply in Q1 2014
SWOT: UB Group
Key strategic objectives and challenges

Competitive Positioning

Domestic growth slows at end of review period
Diageo stretches lead
Growing consolidation in spirits
Deal may lead to Whyte & Mackay divestment

Market Assessment

Heavy domestic bias
Reliant on low-value, high-volume categories

Geographic and Category Opportunities

Erosion of domestic share
Taking on Diageo's portfolio
Problems facing Diageo with United Spirits
Growing premium demand
Diageo whisky brands should benefit from enhanced distribution
Expansion in emerging markets
Favourable conditions in target markets
Strong growth but limited potential in China
Whyte & Mackay biased towards UK and US
Losing ground in US growth category
Whyte & Mackay has foothold in growth markets

Brand Strategy

Diageo to increase focus on premium brands




Need to make the most of Diageo's involvement