Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Bags and Luggage in Ukraine

    Jul 2019

    Bags and luggage was badly affected by the economic crisis of 2014 and 2015, when the near threefold local currency devaluation had an extremely negative impact on consumer incomes. Ukrainians were forced to turn to economising, including on bags and...

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    Jewellery in Ukraine

    Jul 2019

    In 2019, even though the Ukrainian economy is enjoying a continued recovery from the crisis of 2014 and 2015, with growing consumer incomes, jewellery is still unable to realise its full potential. Ukrainians’ incomes are still generally too low to ...

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    Personal Accessories in Ukraine

    Jul 2019

    Personal accessories are usually popular with Ukrainian consumers, who pay a lot of attention to their look and always strive to be stylish and trendy. Women are core consumers of such products, with assortments considered for purchasing being ...

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    Watches in Ukraine

    Jul 2019

    In 2019, consumer spending power in Ukraine was among the lowest in the whole of Europe. The country plunged into an economic and political crisis in 2014 and 2015 and, in spite of a gradual recovery demonstrated by the domestic economy since then, ...

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    Writing Instruments in Ukraine

    Jul 2019

    Ukraine has a shrinking population, with the number of people living in the country falling by more than 200,000 in 2019, according to Euromonitor International sociodemographic data, affecting both adults and children. Apart from the declining ...

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    Contact Lenses and Solutions in Ukraine

    Jul 2019

    Contact lenses and solutions is forecast to continue seeing strong growth in the immediate future, attracting consumers with the convenience of use of the products and the possibility of being more mobile than with spectacles. Assortments of contact ...

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    Eyewear in Ukraine

    Jul 2019

    As in other countries, the population of Ukraine is susceptible to the impact of multiple factors leading to the spread of eye health problems. This includes sedentary lifestyles with overuse of electronic gadgets, which is increasingly expanding its...

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    Spectacles in Ukraine

    Jul 2019

    Spectacles has experienced increasing pressure in recent years as a result of the quickly rising demand for contact lenses due to the convenience and extra mobility the latter products offer. Nevertheless, spectacles are still being widely used and ...

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    Sunglasses in Ukraine

    Jul 2019

    For many people in Ukraine, sunglasses are not prime necessity products. They are typically more associated with fashion, rather than eye protection from harmful sun beams. During the economic and political crisis of 2014 and 2015, when consumer ...

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    Cigarettes in Ukraine

    Jul 2019

    In 2018, cigarettes in Ukraine posted a heavy decline in retail volume sales for the second consecutive year. With consumer purchasing power remaining low, the category continued to suffer significantly from a further increase in excise tax, with ...

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    Cigars, Cigarillos and Smoking Tobacco in Ukraine

    Jul 2019

    In 2018, cigars and cigarillos posted a modest increase in retail volume sales, with this being a slight improvement on a marginal decline the previous year. The category’s small size and slow movement can largely be attributed to consumers’ low ...

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    Tobacco in Ukraine

    Jul 2019

    In 2018, the tobacco industry in Ukraine saw another year of mixed performances. Cigarette retail volume sales continued to fall sharply as a result of both an ongoing decline in smoking prevalence but particularly a significant increase in taxation....

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine

    Jul 2019

    Heated tobacco products posted a second year of triple-digit current value growth in 2018, with Philip Morris only having introduced this new alternative in 2016. The category is growing rapidly as a result of both increasing consumer awareness and ...

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    Toys and Games in Ukraine

    Jun 2019

    Toys and games recorded further value sales growth in 2018 due to the economic recovery, which boosted consumer purchasing power. Traditional toys and games focused on child development, including dress-up and role play, supported category growth, as...

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    Traditional Toys and Games in Ukraine

    Jun 2019

    Traditional toys and games benefited from enhanced consumer purchasing power due to the economic recovery, growth in GDP and real average salaries in 2018. Both manufacturers and retailers increased their mark-ups to return them to the higher ...

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    Video Games in Ukraine

    Jun 2019

    Mobile games registered the highest increase in actual retail value sales in 2018 due to the increasing penetration of smartphones and the development of mobile internet in the country. As mobile internet becomes more available and affordable, mobile...

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    Baby and Child-Specific Products in Ukraine

    Jun 2019

    At the end of the review period, the demographic situation was not positive in Ukraine. The birth rate has declined in recent years at around 9,000 persons annually, according to Euromonitor International, with the total population also reducing each...

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    Bath and Shower in Ukraine

    Jun 2019

    At the end of the review period, Ukrainians saw their living patterns change to meet busier lifestyles as well as to be more in line with expenditure patterns. Communal service fees, including for hot water, are rising each year which, together with ...

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    Colour Cosmetics in Ukraine

    Jun 2019

    Comparatively low consumer spending power presents a major threat to colour cosmetics sales in Ukraine in the near future. Ukrainian women are traditionally attentive to their own look and consider make-up an important part of their image. Mascara ...

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    Deodorants in Ukraine

    Jun 2019

    In Ukraine, deodorants are deemed necessity products by many consumers in spite of health concerns associated with deodorants use in recent years. Such products enjoy very efficient distribution nationwide being found in all major retail channels, ...

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