Ukraine
Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030
Country Report
Designer Apparel and Footwear (Ready-To-Wear) in Ukraine
Feb 2019
Ukrainians, especially women, are traditionally very attentive to their appearance and like looking smart and trendy for all occasions. This requires frequent replacements of apparel and footwear as well as the purchasing of wide assortments of ...
Country Report
Fine Wines/Champagne and Spirits in Ukraine
Feb 2019
During the recent political and economic crisis of 2014 and 2015 the local currency saw a dramatic devaluation dropping to almost a third of its value and therefore prices soared while consumer spending power was eroded. While the small share of ...
Country Report
Luxury Cars in Ukraine
Feb 2019
In 2018, the number of luxury cars sold in Ukraine should nearly reach the pre-crisis level seen in 2013. Consumer confidence is returning after the political and economic crises of 2014 and 2015, with the prices of luxury cars becoming comparatively...
Country Report
Luxury Eyewear in Ukraine
Feb 2019
At the end of the review period, consumer confidence was seen to be returning following the negative impact of the political and economic crisis of 2014 and 2015. In spite of the improvements, consumer income levels remain comparatively low in the ...
Country Report
Luxury Hotels in Ukraine
Feb 2019
In 2014, Ukraine entered into a period of economic and political instability. Protests targeted at removing President Yanukovich ended with over a 100 deaths. In February 2014, following the President’s fall, Russian forces entered and took control ...
Country Report
Luxury Jewellery in Ukraine
Feb 2019
Jewellery, including luxury jewellery, has not been seen as a priority for many Ukrainians in 2018. The economic and political crisis of 2014 and 2015 accompanied by the reduction in the consumer base due to the conflict in Crimea has hit ...
Country Report
Luxury Leather Goods in Ukraine
Feb 2019
In 2018, consumer interest in luxury leather goods has continued to pick up for the third year in a row, after the economic downturn of 2014 and 2015 when the category was negatively affected similar to other consumer goods. With consumer confidence ...
Country Report
Luxury Portable Consumer Electronics in Ukraine
Feb 2019
After Vertu Corp Ltd announced its bankruptcy in 2017, luxury mobile phones was left without any significant player. Due to the small and insignificant presence of niche players, luxury portable consumer electronics continues to register negligible ...
Country Report
Luxury Timepieces in Ukraine
Feb 2019
The end of the review period was not highly favourable for luxury goods, including luxury timepieces, as Ukraine continued its slow recovery from the economic and political crisis of 2014 and 2015. The strong devaluation of the country’s currency ...
Country Report
Luxury Writing Instruments and Stationery in Ukraine
Feb 2019
In Ukraine, writing instruments are usually associated with practical purposes with functionality at the core. Thus luxury writing instruments and stationery is rather associated with gifts, especially for state officials and businessmen. Design and ...
Country Report
Luxury Goods in Ukraine
Feb 2019
Sales of luxury goods remain limited to a relatively small number of Ukrainians who are able to afford such products. Greater economic stability has been seen in 2018, with GDP posting positive growth for the second consecutive year, while consumer ...
Country Report
Personal Luxury in Ukraine
Feb 2019
Ukrainians are typically very conscious about their social status and aim to prove it through different personal items from renowned brands, including mobile phones, bags and eyewear. Luxury brands are very popular for such purposes and those who ...
Country Report
Super Premium Beauty and Personal Care in Ukraine
Feb 2019
Super premium beauty and personal care registered a double-digit current value CAGR over the review period. The currency devaluation in 2014 and 2015 was a significant contributor to healthy value growth earlier in the review period. However, in 2017...
Country Report
Air Treatment Products in Ukraine
Feb 2019
The summer of 2018 in Ukraine was sunny, with little rain or cold periods. This weather, together with an increase in purchasing power, contributed to the growth of cooling appliances. Split air conditioners, the most widespread type of air ...
Country Report
Dishwashers in Ukraine
Feb 2019
The lifestyles of Ukrainians are becoming increasingly busy as they are spending more time at work and less time at home. Hence, more Ukrainians with average incomes are starting to purchase dishwashers so they do not have to spend time washing the ...
Country Report
Food Preparation Appliances in Ukraine
Feb 2019
There are a few reasons why low-income householders refrained from buying food preparation appliances altogether in 2018 rather than purchase the cheapest options. Firstly, shrinking apartment sizes saw consumers avoid appliances which they know they...
Country Report
Home Laundry Appliances in Ukraine
Feb 2019
Following the economic crisis of 2014/2015, the number of newly built apartments in Ukraine declined. This included both smart and smaller two and three-room apartments. This influenced the development of home laundry appliances in a few ways. ...
Country Report
Large Cooking Appliances in Ukraine
Feb 2019
With a recovering economy and recognition of recent design trends, consumers are paying more attention to convenient and stylish large cooking appliances, but only those with affordable prices. In 2018, when purchasing a large cooking appliance, ...
Country Report
Microwaves in Ukraine
Feb 2019
After a volume decline as a result of the 2014/2015 economic crisis, microwaves continued to record positive retail volume growth in 2018, albeit much slower than in 2017. Sales continued to be driven by previously postponed purchases....
Country Report
Consumer Appliances in Ukraine
Feb 2019
The question as to where to keep a particular consumer appliance was asked more often in 2018. With the country’s economy recovering, the property market improved. However, as the disposable incomes of most consumers remained fairly low, the number ...
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