Ukraine

Consumer appliances continued to see strong retail volume growth in 2019, bolstered by an improving economy, falling unemployment and rising incomes. Some consumers had delayed purchasing big ticket items during the economic hardship seen earlier in ...

Split air conditioners was the most dynamic category in air treatment products in 2019 with these appliances benefiting from warmer summers and rising incomes. With consumers having more disposable income they are increasingly looking for products ...

With improving purchasing power, new models of vacuum cleaners appealed to consumers in 2019. Stick vacuum cleaners posted the most dynamic retail volume growth, with upright vacuum cleaners no longer available after heavy losses during the review ...

Despite the greater cost of buying built-in hobs and ovens separately, instead of purchasing cookers, these large cooking appliances continued to see dynamic retail volume growth in 2019. This was supported in part by the stable price of ovens, with ...

With Ukraine’s economy seeing healthy growth consumer income rose at the end of the review period with this encouraging more consumers to invest in their appearance. Hair care appliances remained the dominant category but due to its maturity it saw ...

Standard coffee machines posted solid volume growth in 2019, primarily thanks to espresso coffee machines, with filter coffee machines registering only moderate growth. The demand for espresso coffee machines can be largely attributed to the ...

Microwaves witnessed dynamic retail volume growth in 2019 with sales benefiting from a number of factors. Firstly, with Ukraine’s economy on the path to recovery and with incomes rising microwaves continued to benefit from postponed demand in 2019, ...

Although the economy is improving in Ukraine many consumers continue to live in smaller homes and apartments where space is at a premium. This benefited sales of automatic washer dryers which provide convenience and a space-saving solution. With many...

Blenders was the most dynamic category in 2019 in actual retail volume terms with these products serving a range of purposes and being important in home cooking. With the economy on the path to recovery consumers have been better able to focus on ...

Dishwashers have a low penetration rate in Ukraine with these consumer appliances typically viewed as non-essential with most consumers instead washing their dishes by hand. Nevertheless, this situation is gradually changing, backed by rising incomes...

Refrigeration appliances witnessed double-digit retail volume growth in 2019 backed by the ongoing recovery of the Ukrainian economy and rising incomes. Consumer confidence continued to grow in 2019 with unemployment falling and wages increasing, ...

The category posted moderate growth for a third consecutive year, as the market recovers following economic crisis. As the other hot drinks category is mature, producers try to revive consumers’ interest by rebranding and new product offers. In ...

Improved consumer confidence due to growth in disposable income of the population in 2019 enhanced, among others, consumption of hot drinks. Coupled with intensive promotional activities and new product development, this ensured modest growth in both...

Improved consumer confidence and strong tradition for hot drinks consumption contributed to demand for tea following economic crisis. Black and green teas post slow development, given they are the oldest subcategories, and largest in terms of sales ...

Fuelled by development of coffee culture, fresh coffee continued to grow in 2019, presenting strong competition to instant coffee. In 2019, while instant coffee still posts higher volume sales, the difference in sales between the two subcategories ...

A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism to understand the strengths ...

2019 saw modest growth in RTD tea driven by stabilisation of disposable income, introduction of new product offers and perception of the category as healthy. RTD tea in Ukraine is only present in still format: firstly, because Ukrainian consumers ...

The evolving health and wellness trend does not favour carbonates due to their high sugar content. In 2019, carbonates recorded modest growth, driven by gradual increase in consumers’ disposable income and high growth in healthier subcategories of ...

In 2019, although stabilisation of disposable income and positive economic dynamics are observed, Ukrainian consumers remain price sensitive. They look for best price deals and mainly opt for the cheapest offers, which favours soft drinks with lowest...

In 2019, juice sees modest growth thanks to stabilising disposable income and consumers shifting from the less healthy category of carbonates, as a result of developing awareness of healthy lifestyles. Nectars, as one of the cheapest juice products, ...