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Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Cider/Perry in Ukraine

    Sep 2020

    Cider/perry is a relatively young category in Ukraine and remained niche in 2019 due to ongoing limited consumer awareness. However, cider/perry was noted to have potential for growth and even the ability to compete with beer and RTDs, driven by the ...

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    Wine in Ukraine

    Sep 2020

    Domestic brands were seen to be popular with Ukrainian consumers in 2019, with the main selection criteria being the lower price points, and the majority of wines in this area tending to be sweet and semi-sweet red wine. However, there was also some ...

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    Alcoholic Drinks in Ukraine

    Sep 2020

    The on-trade industry is currently experiencing a difficult financial situation due to the lockdowns and quarantine in Ukraine, and a large number of establishments face the risk of insolvency. In fact, a notable portion of on-trade establishments is...

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    Beer in Ukraine

    Sep 2020

    Beer had seen some modest growth in the 2018 to 2019 period, thanks to the stable political outlook in Ukraine, with no extra excise tax added and intensive promotions from players in the segment. Lager remained the largest sub-category in 2019, ...

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    Spirits in Ukraine

    Sep 2020

    In the 2018 to 2019 period spirits had been seeing some value growth to balance out a decrease in volume sales. This was explained by a rise in unit prices over that period, spurred by growing inflation and increased costs for raw materials and ...

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    Mobility in Ukraine

    Sep 2020

    The changing mobility landscape has a direct impact on consumer commuting, shopping and work patterns. Insights on the passenger car market, mass-transit, shared mobility and autonomous vehicles can help businesses examine how changing mobility ...

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    Jewellery in Ukraine

    Aug 2020

    The lockdown, travel restrictions and retail closure measures introduced by the Ukrainian government in March 2020 to contain the spread of the COVID-19 pandemic negatively impacted sales of jewellery. While jewellery sales are facing constraints ...

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    Personal Accessories in Ukraine

    Aug 2020

    The outbreak of COVID-19 is expected to lead to a sharp decline in personal accessories retail value and volume sales in 2020 overall, as the Ukrainian government implemented necessary quarantines and social distancing measures to contain the ...

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    Writing Instruments in Ukraine

    Aug 2020

    The COVID-19 pandemic and ensuing lockdown over mid-March to mid-May 2020 have resulted in consumers working from home and home schooling, which supported demand for writing instruments to some extent. Due to the essential nature of many of its ...

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    Bags and Luggage in Ukraine

    Aug 2020

    Bags and especially luggage will be hit hard by the global COVID-19 pandemic, with lockdown imposed in March 2020. As the Ukrainian economy started recovering after the 2014 and 2015 economic crisis, some consumers started travelling internationally,...

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    Watches in Ukraine

    Aug 2020

    The COVID-19 pandemic has brought an abrupt halt to the low retail value growth prices had seen at the end of 2019, with 2020 seeing demand plummet. Ukrainians were still not able to spend as strongly in 2019 as they did prior to the 2014-2015 ...

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    Traditional Toys and Games in Ukraine

    Aug 2020

    Traditional toys and games benefited from enhanced consumer purchasing power due to the economic recovery, growth in GDP and real average salaries in 2019. Consumers moved away from buying only “basic needs” type of traditional toys and games and ...

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    Video Games in Ukraine

    Aug 2020

    Static consoles registered the fastest retail value sales growth in video games in the Ukraine in 2019 as these products became increasingly more affordable. The performance was also driven by the growing number of high earning IT specialists in the ...

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    Toys and Games in Ukraine

    Aug 2020

    The impact of COVID-19 on toys and games in the Ukraine will vary in 2020, although most categories have suffered to some degree due to economic uncertainty and physical store closures. However, whilst traditional toys and games stores and other ...

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    Sunglasses in Ukraine

    Jul 2020

    The lockdown, travel restrictions and retail closure measures introduced by the Ukrainian government in March 2020 to contain the spread of the COVID-19 pandemic, negatively impacted sales of sunglasses as consumers were spending less time outdoors ...

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    Contact Lenses and Solutions in Ukraine

    Jul 2020

    Previously enjoying steady growth in the Ukraine, demand for contact lenses, particularly daily disposable lenses, has been hard hit by the COVID-19 pandemic, as consumers staying indoors have seen a decreased need to wear contact lenses over ...

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    Eyewear in Ukraine

    Jul 2020

    The outbreak of COVID-19 is expected to lead to a reduction in eyewear value and volume sales in 2020 overall, as the Ukrainian government implemented necessary quarantines and social distancing measures to contain the pandemic from March in the ...

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    Spectacles in Ukraine

    Jul 2020

    From March 2020, demand for spectacles in the Ukraine was negatively impacted by the COVID-19 pandemic, with consumers having no other option but to shop online for spectacles as a result of the closure of all non-essential retail outlets, including ...

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    Tobacco in Ukraine

    Jul 2020

    The impact of COVID-19 is likely to result in a slowdown in the decline for cigarettes in 2020. Since the borders closed, large numbers of immigrant workers returned to Ukraine, which will expand the adult smoking population. The lockdown and ...

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    Cigarettes in Ukraine

    Jul 2020

    There was a decline in smoking prevalence in Ukraine throughout the review period. In 2019 this decline accelerated due to several reasons. There was a decreasing population, with 2019 marked by the intensification of workforce migration. More ...

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