Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Womenswear in Ukraine

    Feb 2021

    Sales of womenswear fell sharply in 2020 as the COVID-19 pandemic prompted consumers to focus on essential purchases only, while the least well-off shifted to second-hand apparel. Thus, while women’s dresses, shirts and blouses and jumpers proved ...

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    Apparel Accessories in Ukraine

    Feb 2021

    Most categories of apparel accessories recorded a sharp fall in value sales in 2020 due to the long-lasting and non-essential nature of products such as ties and belts. However, in 2020, apparel accessories was boosted by the unexpected surge in ...

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    Menswear in Ukraine

    Feb 2021

    Sales of menswear were hit particularly hard by the impact of the COVID-19 pandemic in 2020. The combination of home seclusion and uncertainty regarding the future led many consumers to cut back on spending as they did not perceive the need for new ...

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    Footwear in Ukraine

    Feb 2021

    Footwear was one of the hardest-hit categories within apparel and footwear in 2020, with all areas recording a sharp decline in value sales. Sales were negatively impacted by the mandatory closure of non-essential retail in the spring and summer, ...

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    Hosiery in Ukraine

    Feb 2021

    As in other apparel categories, sales of hosiery were negatively impacted by home seclusion and the temporary closure of retail stores due to COVID-19 in 2020. Many consumers did not socialise as they normally would, reducing demand for hosiery ...

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    Childrenswear in Ukraine

    Feb 2021

    Sales of childrenswear were strongly negatively impacted by the closure of schools and nursery facilities during spring 2020, when children were forced to undertake home-schooling and study. This reduced the need for consumers to purchase new ...

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    Jeans in Ukraine

    Feb 2021

    While remaining an extremely popular and versatile type of apparel in Ukraine, sales of jeans fell sharply in 2020. The category was negatively impacted as uncertainty about the future, fewer social activities and the closure of physical stores led ...

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    Sportswear in Ukraine

    Feb 2021

    As in other categories of apparel and footwear, sales of sportswear were negatively impacted by the closure of non-essential retail stores and gyms in 2020 to tackle the spread of COVID-19. A fall in consumer confidence also negatively impacted ...

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    Apparel and Footwear in Ukraine

    Feb 2021

    All categories within apparel and footwear in Ukraine recorded a significant decline in retail value sales in 2020, closely linked to the impact of the COVID-19 pandemic. This contrasted sharply with the steady double-digit growth seen over the ...

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    Air Care in Ukraine

    Feb 2021

    In 2020, air care witnessed positive growth across the whole category, though sales slowed dramatically. The only exception was candle air fresheners which experienced stronger growth in 2020 than in the previous year when sales contracted. The ...

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    Home Insecticides in Ukraine

    Feb 2021

    The home insecticides category remained small in Ukraine as consumers were not extremely engaged with home insecticides, preferring to focus on preventing the presence of insects in their homes. This makes it more difficult for industry players to ...

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    Dishwashing in Ukraine

    Feb 2021

    With the exception of automatic dishwashing powders, all other categories of dishwashing experienced growth spikes during 2020 since the onset of the global pandemic. In automatic dishwashing, automatic dishwashing tablets remained the leading format...

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    Laundry Care in Ukraine

    Feb 2021

    Laundry care experienced a significant slowdown in 2020 from the previous year. The onset of the global pandemic put the category under considerable pressure with a number of different factors acting on it. While the rise in working remotely and home...

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    Home Care in Ukraine

    Feb 2021

    The home care market experienced a slowdown in current value sales in 2020 due to the onset of the Coronavirus (COVID-19) global pandemic. Strict measures imposed by the government to control the spread of the virus included a number of lockdowns, ...

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    Surface Care in Ukraine

    Feb 2021

    Surface care experienced an overall slowdown in 2020 after seeing a mixed performance across the category. Sales of home care disinfectants achieved high growth, though slower than in 2019 with the category benefiting from heightened consumer demand ...

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    Bleach in Ukraine

    Feb 2021

    During 2019, bleach sales declined in value terms. Consumers use bleach products for several tasks ranging from cleaning floors to bathrooms and laundry. However, over the years, the reliance on bleach products had decreased as consumers became ...

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    Polishes in Ukraine

    Feb 2021

    The overall polishes category experienced a similar performance in 2020 compared to the previous year. However, there were differences across the category with shoe polish retaining strong sales growth while furniture polish and floor polish ...

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    Toilet Care in Ukraine

    Feb 2021

    The toilet care category registered a strong growth spike during 2020. More time spent at home, through home seclusion and remote working stimulated more frequent bathroom usage and subsequently boosted sales of toilet care products. Rim liquids and ...

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    Health and Wellness in Ukraine

    Feb 2021

    COVID-19 had a mixed impact on health and wellness packaged food and beverages in Ukraine in 2020. On the one hand, volume sales in many categories slowed sharply or declined as the resultant economic shock led consumers to abruptly reduce spending. ...

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    Free From in Ukraine

    Feb 2021

    Dessert mixes in Ukraine has historically been somewhat neglected in terms of health and wellness offers. However, recent years have seen more producers introduce health and wellness variants – including free from gluten products – in this category. ...

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