Ukraine

Pasta is seeing a move towards premiumisation and healthier products, with Chumak introducing functional/fortified products and Schedro launching Italian and organic lines. A similar development is being seen in rice, with the assortment expanding to...

Frozen ready meals, especially dumplings, varenyky and frozen pancakes with savoury or sweet fillings, are very popular in Ukraine because of their long consumption tradition. These meals do not require any culinary skills and can be prepared by ...

Sunflower oil is becoming cheaper in real terms, with this trend expected to continue. The falling prices (at constant 2019 prices) are being driven by changes in international trade – as Ukrainian exporters lost some of their markets, so the ...

Chilled processed poultry (chicken and turkey) is expected to register stronger growth in both volume and current value terms than chilled processed red meat over the forecast period. Chilled processed poultry is seen as offering healthier ...

Granola, which is a relatively new product in Ukraine, is becoming more widely available and increasingly visible. It will grow from being a niche as it records a dynamic performance over the forecast period. It is mainly being offered by well-known ...

Health and wellness, premiumisation and convenience are among the trends that are currently proving to be the main drivers for bread. More offerings with additives such as flax or sunflower seeds are being seen, mainly in sliced products, as well as ...

The main flavours of jams and preserves in Ukraine continue to be raspberry, strawberry and apple. These flavours are traditional and familiar to all Ukrainians, as they remind them of childhood toppings and home-made pastries. However, jams and ...

There are still no frozen or chilled soup products available in Ukraine, with very limited shelf stable soup availability – for example there are SmaCom branded products on store shelves, but the Veres brand was withdrawn after a year’s trial period....

Shelf stable vegetables is a category that is well established and familiar to consumers. A lot of shelf stable vegetables are produced at home and generate a high level of C2C (P2P) sales, often through such platforms as www.olx.ua. However, ...

After volume sales of packaged food in Ukraine returned to positive growth in 2018, following four years of volume decline from 2014 to 2017, the industry continued to recover in 2019. Packaged food continued to record healthy growth in current value...

Chili sauces is being actively developed by international and Ukrainian companies. The expensive Tabasco brand is seeing increasing competition from domestic brands like Torchin and Chumak. The switch within the category from more expensive to ...

Charge cards remain unavailable in Ukraine in 2019. Ukrainian consumers tend to use debit or credit cards when they need to make payments or borrow money with a card. The country’s banks remain reluctant to invest in launching new types of financial ...

In 2019, credit cards continues to record strong growth in transaction value, but there is a further decrease in cards in circulation. This is due to personal credit cards, which may have reached a degree of maturity, as the number of commercial ...

In 2019, debit cards continues to see a long-term trend of strong increases in transaction value, but relatively moderate rises in the number of cards in circulation. As the card payment infrastructure develops, consumers are gradually changing their...

Cashless payments are growing rapidly in Ukraine, with card payment transactions continuing to see double-digit volume and value growth rates in 2019. Stable, if more moderate, economic growth, growing company activity, infrastructure improvements ...

Closed loop pre-paid cards issued by transportation companies dominate pre-paid cards in Ukraine in 2019. More consumers are using transportation cards as a money- and time-saving measure. For instance, customers of Kyivskyi Metropoliten, the Kiev ...

There were no store cards in Ukraine in 2019. The existing regulatory framework for financial operations in Ukraine does not allow for the issue of store cards....

Despite ongoing growth in disposable incomes, Ukrainians remained price sensitive in 2018 with the tight budgets of many households restricting purchases to those of primary necessity. Consumer demand for most fast-moving consumer goods remained ...

Short-term, lower-value types like card lending and durables lending are performing strongly. This is largely due to the relatively low risk of potential insolvency with such loans, as well as low barriers for obtaining them. Card and durables loans ...

Consumer lending in Ukraine continues to see double-digit current value growth in gross lending and outstanding balance across all categories in 2019. Deferred demand, including strong caution as a result of the economic crisis of 2014/2015, and an ...