Ukraine

The first nicotine pouches were launched in Ukraine in January 2020 under the brand Velo from British American Tobacco. In August 2020, Fortuna Cigars House started to import the brand ACE (owned by Ministry of Snus/Mac Baren). Trade sources state ...

After cigarettes saw a particularly strong retail volume decline in 2019, the fall in sales slowed down in 2020. Local tourism increased due to the closure of borders as a result of COVID-19, whilst some return of the workforce was seen from the EU ...

Fine cut tobacco was the only category to see retail volume growth in 2020. This was driven partly by COVID-19, as some consumers tried to reduce their expenditure by smoking RYO tobacco rather than cigarettes. However, lower-income consumers tended ...

In 2020, tobacco saw the maintenance of trends from the previous year. Remaining by far the largest category, cigarettes continued to see a strong retail volume decline, along with current value growth due to excise tax increases, which led to price ...

Sales of single-use non cig-a-like closed systems (disposable electronic cigarettes) imported from China increased strongly in 2020, including those from Elf Bar, HQD, Puff, Vaporlax and Zenith. They have strong potential due to the wide range of ...

Video games benefitted from COVID-19. Unlike traditional toys and games, the weakening economy did not affect consumers’ demand. Current value registered a double-digit value increase in 2020 and was higher than 2019 growth. Consumers prioritised ...

Traditional toys and games were negatively impacted by COVID-19 in 2020, with a significant drop in current value sales. The lockdown imposed as a result of the pandemic and ongoing social distancing measures resulted in consumers spending more time ...

Prior to the outbreak of COVID-19, the Ukrainian economy had been expanding at a steady pace, and the outlook was reasonable positive. The disruption caused by the pandemic resulted in a sharp economic contraction for 2020 as a whole....

?raft beer in Ukraine made major losses in 2020 as it is mainly distributed in horeca and drink specialists, which were partly closed following the outbreak of COVID-19, while flavoured/mixed lager also declined – because of consumers shifting to ...

In general, spirits performed well in 2020, supported by a consumer shift to retail from the horeca channel, which was temporarily closed owing to COVID-19. The growing number of promotions and price discounts from major players in retail, as well as...

COVID-19 strengthened general health fears in Ukraine, which helped non-alcoholic wines (both still and sparkling) to gain some popularity in 2020. There are no offerings from local producers, but there is a wide range of imported alcohol-free wine, ...

Off-trade sales of alcoholic drinks posted a marginal decline in volume terms and a considerable slowdown in value growth in 2020, mainly because of beer sales dropping and average unit prices decreasing in both beer and whiskies due to promotions. ...

The RTDs category suffered heavy on-trade losses in 2020 owing to the lockdown as well as subsequent decreasing purchasing power among the target audience (mainly young people). Off-trade sales were unable to compensate for the closures of pubs, bars...

The overall cider/perry category slowed down notably in total volume growth terms in 2020 owing to huge losses in the on-trade arising from pandemic-related closures, but the larger retail channel ensured that sales remained vibrant. Cider/perry’s ...

PEST analysis (political, economic, social and technological) describes a framework of macro-environmental factors assessed as a strategic tool for environment scanning, understanding risks and opportunities, market growth or decline, business ...

Home and garden benefitted from COVID-19 and none more so than home furnishings. The pandemic forced people to stay at home, leading consumers to revalue the home environment. However, there were certain products that benefitted more than others and ...

Current value increased in 2020, but growth was not quite as high as in 2019. With people spending large amounts of time at home and also having more time on their hands, many took to painting their homes. As a result, decorative paint performed well...

In spite of the negative economic impact of COVID-19 in 2020, gardening performed well in terms of current value growth, registering a double-digit value increase, which was higher than the growth registered in 2019. There was several reasons for the...

Homewares registered positive current value growth in 2020, though it did not perform as well as other home and garden product areas, and current value growth was lower than in 2019. All the same, more time at home with more meals to cook meant there...

In spite of a significant blow to the economy caused by COVID-19, home and garden performed well, with current value growth nearly on a par with 2019 and. Also, inflationary pressure was slightly lower in 2020. The pandemic forced people to stay at ...