Ukraine

In 2019, baby and child-specific products recorded substantial growth in Ukraine. Economic stabilisation and growing consumer confidence drove Ukrainians to spend more on baby and child-specific products, during the year. Baby and child-specific sun ...

Mass men’s grooming generated the bulk of sales in 2019, with economy and mass brands having the strongest appeal to consumers. An exception to this is within men’s fragrances, where premium fragrances drove high levels of growth in 2019. This is due...

Premium beauty and personal care expanded its share during 2019, boosted by the economic stabilisation in the country. With higher levels of consumer confidence, Ukrainians were more willing to try out quality products and premium goods, resulting in...

In 2019, growth in fragrances was driven by rising consumer spending power, with many Ukrainians enjoying frequent use of fragrances, opting for expensive brands when their incomes allow for it. Women are core consumers of fragrances in Ukraine, in ...

The outbreak of the COVID-19 pandemic in Ukraine is expected to have a significant impact on growth and sales for both mass and premium beauty and personal care in 2020. With social distancing, travel restrictions and non-essential store closures in ...

In 2019, growing consumer confidence benefited the industry, as consumers felt comfortable investing more in bath and shower goods. Shower gel and liquid soap were the most popular product formats throughout the year, benefiting from their fast and ...

With growing disposable incomes in 2019, colours cosmetics recorded positive growth, boosted by a high percentage of Ukrainian women using colour cosmetics daily. Many Ukrainian women are traditionally attentive to their look and consider make-up an ...

Depilation was increasingly becoming a routine habit for more Ukrainian women in 2019, and several methods were offered to Ukrainian consumers. Whereas depilatories are favoured by many, there is a growing threat from electric epilators, trimmers and...

Mass products preserved their strong appeal during 2019, particularly attracting price-sensitive consumers, despite the continued economic improvements and growing consumer spending power in the country. However, double-digit value growth in mass ...

Facial care was the biggest area in skin care in 2019, while hand care benefited from consumers using hand care after home and garden work. Skin care sets/kits were actively purchased for the purposes of facial care, with consumers appreciating their...

In Ukraine, deodorants are deemed necessity products by many consumers, despite growing health concerns associated with deodorants use. Deodorants enjoy very efficient distribution nationwide, being found in all major retail channels, including ...

In 2019, Ukrainians were increasingly travelling to other countries, particularly with the improving economic situation, boosting growth for sun care. Growing consumer spending power also allowed Ukrainians to consider better quality, and therefore, ...

Oral care continued to be a mature and saturated landscape in 2019; however, it maintained positive value growth during the year. Economic stabilisation and growing incomes allowed Ukrainians to purchase fewer economy goods in 2019; however, when it ...

In 2019, hair care recorded significant growth in Ukraine, benefiting from an increase in consumer incomes....

Hospitals began to issue tenders to supply their patients with AFH adult incontinence in 2019. AFH adult incontinence remained a minor category in Ukraine as most patients were expected to provide their own through retail purchases. These tenders ...

Retail adult incontinence gained visibility in retail outlets in 2019, mainly within chained health and beauty specialist retailers and, to some extent, e-commerce. Apart from the growing number of distribution points, an increasing number of brands ...

Consumers continued to seek higher-quality retail tissue products in 2019 as the economy and consumer purchasing power improved. For instance, consumers of pocket handkerchiefs and paper towels demanded products with a higher number of layers. As a ...

Baby wipes remained one of the most popular categories in overall wipes in Ukraine in 2019. Consumption of baby wipes is high because parents often use these wipes several times a day for their babies and young children. Moreover, parents who have ...

Overall tissue and hygiene is set to record ongoing constant 2019 value growth in 2020 despite the COVID-19 pandemic. Away-from-home hygiene sales are expected to continue their strong value growth in 2020 and remain unaffected by the epidemic. ...

Although the female population aged between 12 and 54 continued to decline in 2019, consumption of sanitary protection returned to slight volume growth after its minor decline in 2018. Consumption of traditional sanitary protection products such as ...