Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Car Rental (Destination) in Ukraine

    Sep 2018

    Car rental saw double-digit current value growth for the second consecutive year in 2018. The Ukrainian market is characterised by high dependence on tourism activity. The main clients of car rental services are international visitors, whilst ...

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    Country Report

    Country Report

    Airlines in Ukraine

    Sep 2018

    In 2018, airlines continued to experience strong double-digit current value growth. The number of passengers carried also demonstrated a strong increase. Growth was due to the strong performances of both the largest domestic companies, as well as ...

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    Country Report

    Country Report

    Lodging in Ukraine

    Sep 2018

    In 2018, hotels continued to demonstrate a positive current value performance. Whilst the number of outlets demonstrated single-digit growth, which was a good performance compared with 2017, double-digit growth was seen in current value terms....

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Ukraine

    Sep 2018

    In 2018, the Ukrainian economy continued to recover, positively impacting the travel industry. Stronger purchasing power and increased confidence led to the return of consumer demand for travel products. Companies benefited from growing consumer ...

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    Country Report

    Country Report

    Travel in Ukraine

    Sep 2018

    In 2018, travel in Ukraine continued to recover after a strong decline during the crisis period in 2014-2015. The positive performance of the Ukrainian economy made the strongest contribution to inbound and outbound tourism flows, whilst domestic ...

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    Country Report

    Country Report

    Tourism Flows in Ukraine

    Sep 2018

    In 2018, Ukraine continued to develop as a travel destination. Arrivals demonstrated growth in terms of both the number of trips and current value sales. Factors such as the improving economic and geopolitical situation and important sports and ...

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    Country Report

    Country Report

    In-Car Entertainment in Ukraine

    Aug 2018

    The only area seeing positive volume growth in 2018 was in-dash media players. Due to weaknesses in legislation, the number of cars imported from Europe and not registered in Ukraine has grown strongly. Cars produced before 2010 often do not have ...

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    Computers and Peripherals in Ukraine

    Aug 2018

    Over the review period, both private consumers and businesses bought mainly low-end computers as a result of the economic downturn in 2014-2015. Since computers are presented in Ukraine by imported goods, their unit price is highly dependent on the ...

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    Home Audio and Cinema in Ukraine

    Aug 2018

    The expansion of wireless speakers negatively impacted home audio and cinema in 2018. Hi-fi systems can easily be replaced with a smartphone with wireless speakers. The portability of wireless speakers makes them more desired than speakers for many ...

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    Home Video in Ukraine

    Aug 2018

    The slight economic recovery in 2018 positively affected consumer purchasing power, with retail volume sales within LCD TVs continuing to grow. Although the 32-inch format remains the most popular, in 2018 more consumers looked for larger models. ...

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    Imaging Devices in Ukraine

    Aug 2018

    Although digital camcorders posted growth in 2018, volume sales within imaging devices declined. The growing popularity of action camcorders, due to their increasing affordability, was the key driver for improving digital camcorders sales. The target...

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    Mobile Phones in Ukraine

    Aug 2018

    In late January 2018, three Ukrainian mobile operators bought 4G internet licences. During 2018, they plan to implement new technology, although the date at which full coverage can be expected has not been announced yet. The good quality and ...

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    Country Report

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    Consumer Electronics in Ukraine

    Aug 2018

    A slight increase in consumer purchasing power boosted consumer electronics volume sales in 2018. On the one hand, consumers made purchases that they had postponed over the review period, especially within computers and peripherals, home video and ...

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    Country Report

    Country Report

    Portable Players in Ukraine

    Aug 2018

    In 2018, wireless speakers was the only portable players area that posted positive growth. The increase in wireless speakers sales can be attributed to a few factors. Firstly, the better penetration of smartphones is positively affecting wireless ...

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    Country Report

    Country Report

    Wearable Electronics in Ukraine

    Aug 2018

    Over the review period, a growing number of consumers focused on living a healthy lifestyle. This trend is being promoted through the mass media, with more and more Ukrainians looking to get in shape, thus positively impacting demand for wearable ...

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    Packaging Industry in Ukraine

    Aug 2018

    Despite ongoing growth in disposable incomes, Ukrainians could not avoid being price sensitive in 2017 with the tight budgets of many households restricting purchases to those of primary necessity. Consumer demand for most fast-moving consumer goods ...

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    Country Profile

    Country Profile

    Ukraine: Country Profile

    Jul 2018

    The economy will see moderate growth in 2018. Private consumption will be the main driver, but a rebound in agricultural production will also benefit the economy. Exports will continue to enjoy double-digit gains in 2018. The slow pace of government ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Country Report

    Country Report

    Eyewear in Ukraine

    Jul 2018

    Consumer expenditure on eyewear continued to grow in Ukraine in 2018. While partly this was the result of the recovery of the industry to pre-crisis levels given the return of economic stabilisation, demand for such products was additionally boosted ...

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    Country Report

    Country Report

    Spectacles in Ukraine

    Jul 2018

    At the end of the review period, sales of spectacles were threatened by growing consumer interest in contact lenses. The latter appealed to young and middle-aged consumers in particular, for whom wearing spectacles was considered inconvenient and ...

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