Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Country Briefing

    Economy, Finance and Trade: Ukraine

    Jan 2019

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Report

    Country Report

    Packaged Food in Ukraine

    Dec 2018

    Volume sales of packaged food in Ukraine continued to decline in 2017, with stabilisation seen in 2018, whilst value sales expanded in the majority of packaged food categories in 2018. Despite the crisis of 2014-2017 in Ukraine, 2018 showed signs of ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Ukraine

    Dec 2018

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Ukraine

    Nov 2018

    In 2017, in line with deregulation and market liberalisation initiatives, the Ukrainian government decided to cease the state regulation of unit price levels for so-called social products (including bread). Nevertheless, given consumers’ ...

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    Country Report

    Country Report

    Breakfast Cereals in Ukraine

    Nov 2018

    In Ukraine manufacturers of breakfast cereals offer their products in different formats, from one portion (40g Masha ta Vedmid by Lantmännen Axa PAT) to 1,500g (Vivsyani Plastivtsi oat/buckwheat hot cereals by Novoukrainsky Kombinat Khliboproduktiv ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Ukraine

    Nov 2018

    Shelf stale fruit is a category traditionally dominated by international companies selling pineapple, peach, mango and other exotic fruits. The situation did not change radically in 2017-2018, but the value share of private label and players’ own ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Ukraine

    Nov 2018

    Shelf stable processed red meat is expected to experience negative dynamics in both volume and constant value sales over the forecast period. A decline in volume consumption will be caused by a rise in minimum salaries and the expected further ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Ukraine

    Nov 2018

    In the forecast period, plain noodles is going to be popular not only among followers of Asian cuisine, but other customers who like vermicelli and noodles and do not limit their choice to dried pasta. Moreover, different kinds of plain noodles (eg, ...

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    Country Report

    Country Report

    Charge Cards in Ukraine

    Nov 2018

    Charge cards remained unavailable in Ukraine in 2018, with Ukrainian consumers tending to use traditional credit cards when they needed to borrow money. The country’s banks did not invest in launching new types of financial cards in 2018 due to the ...

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    Country Report

    Country Report

    Credit Cards in Ukraine

    Nov 2018

    In 2018, credit cards continued to record strong growth in transaction value but a more moderate increase in number of cards in circulation. In absolute terms, the number of credit cards in circulation in Ukraine was higher than in Poland or Germany....

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    Country Report

    Country Report

    Debit Cards in Ukraine

    Nov 2018

    In 2018, debit cards posted a strong increase in transaction value but a moderate rise in number of cards in circulation, continuing a long-term trend. Debit cards will eventually replace cash as the prevalent payment instrument in Ukraine. Despite ...

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    Country Report

    Country Report

    Financial Cards and Payments in Ukraine

    Nov 2018

    In 2018, the number of cash transactions in Ukraine continued to fall while the volume and value of card transactions rose sharply. Consumer awareness about modern payment methods is gradually improving in the country despite the absence of strong ...

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    Country Report

    Country Report

    Pre-Paid Cards in Ukraine

    Nov 2018

    In 2018, Ukrainian banks continued to use large cultural events to promote their open loop pre-paid cards as well as cashless payments in general. The largest music festival in Eastern Europe, which takes place in Kiev, Atlas Weekend, is a major ...

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    Country Report

    Country Report

    Store Cards in Ukraine

    Nov 2018

    In 2018, no retail chains in Ukraine offered their own store cards....

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    Country Report

    Country Report

    Edible Oils in Ukraine

    Nov 2018

    Other edible oil will display positive dynamics over the forecast period both in retail volume and value terms, in line with the health and wellness trend and sophistication of consumer demand. New companies (both Ukrainian and international) are ...

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    Country Report

    Country Report

    Ready Meals in Ukraine

    Nov 2018

    Prepared salads is mostly popular in urban areas as busy consumers have limited time to purchase and prepare salads using fresh greens; prepared salads mean less wastage due to the varied offer of ingredients within each pack. Due to continuing ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Ukraine

    Nov 2018

    Stock cubes and powders was a popular category in 1990-2000s in Ukraine but now offers limited sales. The common perception that this product is unhealthy and can cause digestive problems remains strong in Ukraine. Moreover, it is cheaper to buy ...

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    Country Report

    Country Report

    Soup in Ukraine

    Nov 2018

    Dehydrated soup is the second largest category after instant soup in Ukraine. It also includes the highest number of companies that operate in soup, leading to growing competition. A high level of competition will also be noted over the forecast ...

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    Country Report

    Country Report

    Sweet Spreads in Ukraine

    Nov 2018

    Nut and seed based spreads is new to Ukraine as a retail category. Moreover, these products were available in Ukraine in some health and wellness stores but sales were negligible and accessible to only affluent consumers. The westernisation of local ...

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