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Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Vending in Ukraine

    Mar 2020

    Digitalisation offers opportunities for vending in a number of areas. Convenience of payment is a major issue for consumers when making purchases using vending machines. Typically, the value of a vending machine purchase in Ukraine is UAH10.00-20.00,...

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    Mobile E-Commerce in Ukraine

    Mar 2020

    Mobile e-commerce again recorded strong double-digit growth in 2019, whilst continuing the long-term trend of shifting to “mobile first” internet use amongst the population. The development of the mobile internet infrastructure in Ukraine, driven by ...

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    Country Report

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    Supermarkets in Ukraine

    Mar 2020

    Kiev has traditionally enjoyed higher average incomes and purchasing power than most other areas in Ukraine. Supermarket operators are well aware of this, and many have focused their strategies on the city and its suburbs. As Kiev’s suburbs have ...

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    Variety Stores in Ukraine

    Mar 2020

    The fixed price concept resonates strongly among consumers in Ukraine. Many shoppers need to save money on fmcg by buying the cheapest products. Fixed price stores offer a variety of household and other goods at extremely low prices, which are ...

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    Home and Garden Specialist Retailers in Ukraine

    Mar 2020

    Although disposable incomes continued to grow, Ukrainians remained highly price sensitive in 2019. Retailers have found ways to match consumers’ expectations of low prices and wide availability. Customers with lower disposable incomes only require ...

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    Traditional Grocery Retailers in Ukraine

    Mar 2020

    Traditional grocery retailers in Ukraine continued to record a positive performance in current value terms in 2019, whilst the number of outlets again declined. Many Ukrainians still live in areas where the presence of modern grocery retailers is ...

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    Convenience Stores in Ukraine

    Mar 2020

    Kiev has traditionally enjoyed higher average incomes and purchasing power than most other areas in Ukraine. Convenience store operators are well aware of this, and many have focused their expansion strategies on the city and its suburbs. Fora, the ...

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    Apparel and Footwear Specialist Retailers in Ukraine

    Mar 2020

    The development of shopping centres is supporting growth of apparel and footwear specialist retailers. The habits of consumers are changing, with more shoppers frequenting modern grocery retailers and this is also having an effect on other channels, ...

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    Direct Selling in Ukraine

    Mar 2020

    The direct selling channel recorded another positive current value performance in 2019, although to a lesser extent than other retailing channels. Traditionally, direct selling in Ukraine consisted of sales of beauty and home products, as well as ...

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    Hypermarkets in Ukraine

    Mar 2020

    In 2019, hypermarket operators focused on renovation or repurposing of current outlets rather than opening new ones. Furshet Group, for example, reduced its own selling space by offering space to other companies such as delivery providers, drinks and...

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    E-Commerce in Ukraine

    Mar 2020

    The greatest obstacle to the popularity of online shopping is a lack of trust regarding the payment and delivery process. Cash-on-delivery is still common amongst Ukrainian consumers when purchasing products online. However, online payments are ...

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    Department Stores in Ukraine

    Mar 2020

    The TsUM department store in Liev reopened at the end of 2016 after reconstruction and remained the only major player in department stores in 2019. The store is located in the heart of capital city, Khreshatyk Street. This makes it a convenient place...

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    Health and Beauty Specialist Retailers in Ukraine

    Mar 2020

    Growing disposable incomes and an increasing focus on appearance among consumers supported health and beauty specialist retailers as the channel continued to record double-digit value growth in 2019. The improving economic situation and stable ...

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    Homeshopping in Ukraine

    Mar 2020

    In 2019, home shopping recorded low, single-digit growth in current value terms. However, as value sales declined at constant 2019 prices, growth was significantly impacted by inflation. With a significant part of the category controlled by large ...

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    Food and Drink E-Commerce in Ukraine

    Mar 2020

    Despite its considerable potential, food and drink e-commerce remains in its infancy in Ukraine. Although many Ukrainian consumers are eager to utilise the convenience of buying food and drinks online (especially young professionals residing in the ...

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    Retailing in Ukraine

    Mar 2020

    Retailing recorded ongoing current value growth across most channels in 2019, with the improving economic situation and consumer trends positively affecting sales. A stable exchange rate and lower inflation also limited unit price growth, while a ...

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    Electronics and Appliance Specialist Retailers in Ukraine

    Mar 2020

    The existence and growth of the market for counterfeit products in Ukraine limits the further development of Ukrainian business and poses serious risks for investment in Ukraine. This also has a negative impact on the sale of electronics and ...

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    Future Demographic

    Future Demographic

    Ukraine in 2040: The Future Demographic

    Mar 2020

    Depopulation will continue in Ukraine up to 2040 mainly as a result of natural decrease as deaths outnumber births. Ageing will continue to be a key trend, with the median age rising rapidly as the 70+ groups surge, impacting the consumer landscape. ...

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    Country Report

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    Womenswear in Ukraine

    Mar 2020

    In 2019, Ukraine’s economy continued to recover from the downturn caused by the crisis of 2014-15, when the local currency weakened by a factor of three. Average consumer income levels continued to increase in 2019 and economising trends were less ...

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    Sportswear in Ukraine

    Mar 2020

    Following the global crisis of 2008, Ukrainians had to live through another difficult period in 2014 and 2015. During these years people were stressed about the conflict with Russia, including the loss of Crimea and the start of Anti-Terrorist ...

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