Ukraine

Cider/perry is a relatively young category in Ukraine and remained niche in 2019 due to ongoing limited consumer awareness. However, cider/perry was noted to have potential for growth and even the ability to compete with beer and RTDs, driven by the ...

Domestic brands were seen to be popular with Ukrainian consumers in 2019, with the main selection criteria being the lower price points, and the majority of wines in this area tending to be sweet and semi-sweet red wine. However, there was also some ...

The on-trade industry is currently experiencing a difficult financial situation due to the lockdowns and quarantine in Ukraine, and a large number of establishments face the risk of insolvency. In fact, a notable portion of on-trade establishments is...

Beer had seen some modest growth in the 2018 to 2019 period, thanks to the stable political outlook in Ukraine, with no extra excise tax added and intensive promotions from players in the segment. Lager remained the largest sub-category in 2019, ...

In the 2018 to 2019 period spirits had been seeing some value growth to balance out a decrease in volume sales. This was explained by a rise in unit prices over that period, spurred by growing inflation and increased costs for raw materials and ...

The changing mobility landscape has a direct impact on consumer commuting, shopping and work patterns. Insights on the passenger car market, mass-transit, shared mobility and autonomous vehicles can help businesses examine how changing mobility ...

The lockdown, travel restrictions and retail closure measures introduced by the Ukrainian government in March 2020 to contain the spread of the COVID-19 pandemic negatively impacted sales of jewellery. While jewellery sales are facing constraints ...

The outbreak of COVID-19 is expected to lead to a sharp decline in personal accessories retail value and volume sales in 2020 overall, as the Ukrainian government implemented necessary quarantines and social distancing measures to contain the ...

The COVID-19 pandemic and ensuing lockdown over mid-March to mid-May 2020 have resulted in consumers working from home and home schooling, which supported demand for writing instruments to some extent. Due to the essential nature of many of its ...

Bags and especially luggage will be hit hard by the global COVID-19 pandemic, with lockdown imposed in March 2020. As the Ukrainian economy started recovering after the 2014 and 2015 economic crisis, some consumers started travelling internationally,...

The COVID-19 pandemic has brought an abrupt halt to the low retail value growth prices had seen at the end of 2019, with 2020 seeing demand plummet. Ukrainians were still not able to spend as strongly in 2019 as they did prior to the 2014-2015 ...

Traditional toys and games benefited from enhanced consumer purchasing power due to the economic recovery, growth in GDP and real average salaries in 2019. Consumers moved away from buying only “basic needs” type of traditional toys and games and ...

Static consoles registered the fastest retail value sales growth in video games in the Ukraine in 2019 as these products became increasingly more affordable. The performance was also driven by the growing number of high earning IT specialists in the ...

The impact of COVID-19 on toys and games in the Ukraine will vary in 2020, although most categories have suffered to some degree due to economic uncertainty and physical store closures. However, whilst traditional toys and games stores and other ...

The lockdown, travel restrictions and retail closure measures introduced by the Ukrainian government in March 2020 to contain the spread of the COVID-19 pandemic, negatively impacted sales of sunglasses as consumers were spending less time outdoors ...

Previously enjoying steady growth in the Ukraine, demand for contact lenses, particularly daily disposable lenses, has been hard hit by the COVID-19 pandemic, as consumers staying indoors have seen a decreased need to wear contact lenses over ...

The outbreak of COVID-19 is expected to lead to a reduction in eyewear value and volume sales in 2020 overall, as the Ukrainian government implemented necessary quarantines and social distancing measures to contain the pandemic from March in the ...

From March 2020, demand for spectacles in the Ukraine was negatively impacted by the COVID-19 pandemic, with consumers having no other option but to shop online for spectacles as a result of the closure of all non-essential retail outlets, including ...

The impact of COVID-19 is likely to result in a slowdown in the decline for cigarettes in 2020. Since the borders closed, large numbers of immigrant workers returned to Ukraine, which will expand the adult smoking population. The lockdown and ...

There was a decline in smoking prevalence in Ukraine throughout the review period. In 2019 this decline accelerated due to several reasons. There was a decreasing population, with 2019 marked by the intensification of workforce migration. More ...