Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Cafés/Bars in Ukraine

    Apr 2019

    Specialist coffee and tea shops continued to post very strong growth in outlet, transaction and current value sales terms in 2018. The appeal of these outlets is supported by the growing coffee culture in the country. As a result, specialist coffee ...

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    Consumer Foodservice By Location in Ukraine

    Apr 2019

    Consumer foodservice through travel recorded the strongest current value sales growth in 2018. These locations benefit from a steady stream of customers and long opening hours, including night-time. The growth in arrivals also supported consumer ...

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    Full-Service Restaurants in Ukraine

    Apr 2019

    The national economy improved in 2018, as evidenced by real GDP growth and higher consumer disposable incomes. Thus, more Ukrainians could afford to visit full-service restaurants, which usually have higher average prices than other categories. ...

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    Consumer Foodservice in Ukraine

    Apr 2019

    Consumer foodservice in Ukraine enjoyed a successful year in 2018. Consumers spent more money on eating out as disposable incomes increased, while the business environment was more stable than in previous years. Digitalisation impacted the industry ...

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    Self-Service Cafeterias in Ukraine

    Apr 2019

    Self-service cafeterias in city centres or shopping centres have more opportunities for success than even outlets in travel locations. This is because consumers spend significant time in shopping centres, which and are house fresh bakeries and other ...

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    Street Stalls/Kiosks in Ukraine

    Apr 2019

    The legal and regulatory pressure on street stalls/kiosks continued in 2018. Numerous activities aimed at eliminating kiosks from the streets of Ukrainian cities directly impacted their presence. Kiev, the city with the largest number of kiosks in ...

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    Better For You Beverages in Ukraine

    Apr 2019

    BFY beverages in Ukraine remained underdeveloped in 2018, with reduced sugar carbonates being the only category with measurable sales. However, this category continued to post strong growth in current value terms thanks to improvements in consumer ...

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    Better For You Packaged Food in Ukraine

    Apr 2019

    Reduced fat yoghurt posted the strongest current value growth rate of any BFY packaged food category in Ukraine in 2018, and is projected to remain the most dynamic performer in this regard over the forecast period. Aside from the underlying trend of...

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    Fortified/Functional Beverages in Ukraine

    Apr 2019

    FF nectars, FF bottled water and FF energy drinks were the main drivers of growth in FF beverages current value sales in 2018. FF nectars benefited from increasing consumer interest in products fortified with vitamins A, B complex and C, which are ...

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    Fortified/Functional Packaged Food in Ukraine

    Apr 2019

    Drinking milk products have long been widely consumed in Ukraine. Most consumers, especially those living outside of big cities, favour fresh/pasteurised milk. However, in recent years leading dairy manufacturers have started to give more attention ...

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    Free From in Ukraine

    Apr 2019

    While free from lactose dairy was mainly represented by international companies in 2018, there were a number of major local players present, including MilkiLand Ukraine DP. It is expected that more domestic companies will enter over the forecast ...

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    Naturally Healthy Beverages in Ukraine

    Apr 2019

    In line with rising health awareness, Ukrainians are becoming more conscious of the importance of staying adequately hydrated throughout the day. In 2018 this continued to drive the expansion of the local bottled water drinking culture, particularly ...

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    Naturally Healthy Packaged Food in Ukraine

    Apr 2019

    NH sour milk products remained by far the largest NH packaged food category in Ukraine in retail volume sales terms in 2018. While traditional product types such as kefir, ryazhanka and zakvaska are the most popular in this category, in recent years ...

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    Organic Beverages in Ukraine

    Apr 2019

    Despite rising interest among higher-income consumers, organic beverages remained a negligible category in Ukraine in retail value sales terms in 2018. Value for money is one of the most influential factors in beverages purchasing decisions for ...

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    Organic Packaged Food in Ukraine

    Apr 2019

    Organic packaged food remained the smallest of the main health and wellness packaged food categories in Ukraine in value terms in 2018. While there were approximately 375 officially certified organic food producers active in the country, most of ...

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    Health and Wellness in Ukraine

    Apr 2019

    Health and wellness in Ukraine recorded another dynamic performance in 2018, with overall current value sales growing at a double-digit rate. This performance was underpinned by rising health awareness among Ukrainians, particularly those living in ...

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    Away-From-Home Tissue and Hygiene in Ukraine

    Mar 2019

    With economic recovery, business as started activating. More cafés, small and medium businesses, and private hospitals/healthcare appear, which positively influences retail tissue products and wipers. The increasing number of cafés increases demand, ...

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    Nappies/Diapers/Pants in Ukraine

    Mar 2019

    In 2018, disposable pants for smaller babies appeared in the marketplace. Leading brands Pampers (Procter & Gamble Ukraine) and Huggies (Kimberly-Clark Ukraine) launched disposable pants for babies with weight from 6kg. Widening of the target ...

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    Tissue and Hygiene in Ukraine

    Mar 2019

    In 2018, against the background of an improving economy, volume demand for tissue and hygiene increased. Adult incontinence demonstrated positive volume growth because not only because the product has become more available but also because potential ...

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