Depopulation will continue in Ukraine up to 2040 mainly as a result of natural decrease as deaths outnumber births. Ageing will continue to be a key trend, with the median age rising rapidly as the 70+ groups surge, impacting the consumer landscape. The urban population share will continue to expand against the tide of depopulation to make up nearly three-quarters of the total population by 2040, while Kiev will remain the most dominant city.
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