The briefing explores consumer preferences when shopping for packaged foods across 14 key Indian cities. While tier 1 cities continue to remain strategically important and priority markets for leading companies, food companies must explore growing opportunities in the tier 2 cities as adoption of different packaged food categories increases. The briefing also highlights the growing opportunities in health and wellness space which is creating an opportunity for brands to premiumise offerings.
This briefing provides insights into the consumers’ shopping behaviour, retail and channel preferences, and consumers’ choices of and attitude towards healthier packaged food, for 14 key cities in India. The briefing allows easy comparison of consumer behaviour across key cities on purchase habits and motivations behind selection of products, product wellness attributes and retail channels.
44% of surveyed consumers across 14 Indian cities consider health and wellness attributes when buying packaged food
With 30% of household spending on packaged food done online, Bangalore has the highest online share among the surveyed cities
60% of consumers from Hyderabad were extremely willing to pay a premium for healthy foods; highest among surveyed cities.
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