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Strategy Briefing

Understanding Consumers: Five Trends Shaping the Appliances Market

60 pages, May 2011

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This Consumer Appliance briefing analyses five issues affecting the mid-term growth of the appliances market. This includes how big an issue the grey market poses, what happens when an appliance player has to compete against its own products through parallel imports, which BRIC market offers the best medium term value opportunity, the 1.8 billion potential appliances that could be sold through construction over the next 10 years and whether robotic vacuum cleaners are the next big thing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Briefing objectives

Key findings

The Grey Market and Parallel Imports

Grey market and parallel imports: why do these matter?

Standard appliances distribution and sales pattern

Grey sales of appliances in emerging markets

Grey market – sales pattern

Grey sales in emerging markets

What are parallel imports?

Parallel imports – sales pattern

Low prices, but lack of consumer protection

Morocco: setting the scene

Grey market in Morocco weathers the effects of recession

Grey market is shrinking

Moroccans slowly abandoning the grey market

Rural households are growing despite fast urbanisation

Israel parallel imports case study

Israel put into context

The case of Israel

Why do parallel imports persist?

The global impact of parallel imports on the market

Construction and the Premium Appliance Segment

Construction: huge medium term potential?

The construction channel at a glance

Construction vs dwellings completed

Indonesia and Turkey showing short-term potential

The emerging construction market in Western Europe: Turkey

Smaller homes driving demand of built-in appliances

The emerging construction market in Asia-Pacific: Indonesia

High disposable income boost sales of premium appliances

Construction: where is the potential?

Finding Medium Term Value in the BRICs

Where is the value in the BRICs?

Russia and Brazil hold promising medium term opportunities

Brazil and Russia’s urbanisation drives value growth potential

Short-to-mid term opportunity market: Russia

Russia’s structural vulnerability still a threat to recovery

Short-to-mid term opportunity market: Brazil

Brazil’s fierce competitive landscape as major barrier to entry

Mid-to-long term opportunity market: China

China: local agreements key to overcome entry barriers

Mid-to-long term opportunity market: India

Middle class still too small to drive mid-term value growth

Robotic Vacuum Cleaners: Are They the Next Big Thing?

Steam and robotic vacuum cleaners rank fourth globally

Western Europe is the fastest growing market

Sales primarily derived from North America

Overview of iRobot Corp performance

iRobot grows outside US through retailers

Can new entrants compete with iRobot’s new launches?

Wrap Up

Geographic Coverage

Implications

Report Definitions

Definitions

Definitions (2)

Definitions (3)

Definitions (4)

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Megatrends

Strategy Briefing

Understanding Consumers: Five Trends Shaping the Appliances Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Briefing objectives

Key findings

The Grey Market and Parallel Imports

Grey market and parallel imports: why do these matter?

Standard appliances distribution and sales pattern

Grey sales of appliances in emerging markets

Grey market – sales pattern

Grey sales in emerging markets

What are parallel imports?

Parallel imports – sales pattern

Low prices, but lack of consumer protection

Morocco: setting the scene

Grey market in Morocco weathers the effects of recession

Grey market is shrinking

Moroccans slowly abandoning the grey market

Rural households are growing despite fast urbanisation

Israel parallel imports case study

Israel put into context

The case of Israel

Why do parallel imports persist?

The global impact of parallel imports on the market

Construction and the Premium Appliance Segment

Construction: huge medium term potential?

The construction channel at a glance

Construction vs dwellings completed

Indonesia and Turkey showing short-term potential

The emerging construction market in Western Europe: Turkey

Smaller homes driving demand of built-in appliances

The emerging construction market in Asia-Pacific: Indonesia

High disposable income boost sales of premium appliances

Construction: where is the potential?

Finding Medium Term Value in the BRICs

Where is the value in the BRICs?

Russia and Brazil hold promising medium term opportunities

Brazil and Russia’s urbanisation drives value growth potential

Short-to-mid term opportunity market: Russia

Russia’s structural vulnerability still a threat to recovery

Short-to-mid term opportunity market: Brazil

Brazil’s fierce competitive landscape as major barrier to entry

Mid-to-long term opportunity market: China

China: local agreements key to overcome entry barriers

Mid-to-long term opportunity market: India

Middle class still too small to drive mid-term value growth

Robotic Vacuum Cleaners: Are They the Next Big Thing?

Steam and robotic vacuum cleaners rank fourth globally

Western Europe is the fastest growing market

Sales primarily derived from North America

Overview of iRobot Corp performance

iRobot grows outside US through retailers

Can new entrants compete with iRobot’s new launches?

Wrap Up

Geographic Coverage

Implications

Report Definitions

Definitions

Definitions (2)

Definitions (3)

Definitions (4)

Why buy this report?

Want to find out more about this report?

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