Understanding Consumers: Five Trends Shaping the Appliances Market

Introduction

Scope

Briefing objectives

Key findings

The Grey Market and Parallel Imports

Grey market and parallel imports: why do these matter?

Standard appliances distribution and sales pattern

Grey sales of appliances in emerging markets

Grey market – sales pattern

Grey sales in emerging markets

What are parallel imports?

Parallel imports – sales pattern

Low prices, but lack of consumer protection

Morocco: setting the scene

Grey market in Morocco weathers the effects of recession

Grey market is shrinking

Moroccans slowly abandoning the grey market

Rural households are growing despite fast urbanisation

Israel parallel imports case study

Israel put into context

The case of Israel

Why do parallel imports persist?

The global impact of parallel imports on the market

Construction and the Premium Appliance Segment

Construction: huge medium term potential?

The construction channel at a glance

Construction vs dwellings completed

Indonesia and Turkey showing short-term potential

The emerging construction market in Western Europe: Turkey

Smaller homes driving demand of built-in appliances

The emerging construction market in Asia-Pacific: Indonesia

High disposable income boost sales of premium appliances

Construction: where is the potential?

Finding Medium Term Value in the BRICs

Where is the value in the BRICs?

Russia and Brazil hold promising medium term opportunities

Brazil and Russia’s urbanisation drives value growth potential

Short-to-mid term opportunity market: Russia

Russia’s structural vulnerability still a threat to recovery

Short-to-mid term opportunity market: Brazil

Brazil’s fierce competitive landscape as major barrier to entry

Mid-to-long term opportunity market: China

China: local agreements key to overcome entry barriers

Mid-to-long term opportunity market: India

Middle class still too small to drive mid-term value growth

Robotic Vacuum Cleaners: Are They the Next Big Thing?

Steam and robotic vacuum cleaners rank fourth globally

Western Europe is the fastest growing market

Sales primarily derived from North America

Overview of iRobot Corp performance

iRobot grows outside US through retailers

Can new entrants compete with iRobot’s new launches?

Wrap Up

Geographic Coverage

Implications

Report Definitions

Definitions

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