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Strategy Briefing
Understanding Consumers: Five Trends Shaping the Appliances Market
May 2011
US$2,000
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This Consumer Appliance briefing analyses five issues affecting the mid-term growth of the appliances market. This includes how big an issue the grey market poses, what happens when an appliance player has to compete against its own products through parallel imports, which BRIC market offers the best medium term value opportunity, the 1.8 billion potential appliances that could be sold through construction over the next 10 years and whether robotic vacuum cleaners are the next big thing.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Briefing objectives
Key findings
The Grey Market and Parallel Imports
Grey market and parallel imports: why do these matter?
Standard appliances distribution and sales pattern
Grey sales of appliances in emerging markets
Grey market – sales pattern
Grey sales in emerging markets
What are parallel imports?
Parallel imports – sales pattern
Low prices, but lack of consumer protection
Morocco: setting the scene
Grey market in Morocco weathers the effects of recession
Grey market is shrinking
Moroccans slowly abandoning the grey market
Rural households are growing despite fast urbanisation
Israel parallel imports case study
Israel put into context
The case of Israel
Why do parallel imports persist?
The global impact of parallel imports on the market
Construction and the Premium Appliance Segment
Construction: huge medium term potential?
The construction channel at a glance
Construction vs dwellings completed
Indonesia and Turkey showing short-term potential
The emerging construction market in Western Europe: Turkey
Smaller homes driving demand of built-in appliances
The emerging construction market in Asia-Pacific: Indonesia
High disposable income boost sales of premium appliances
Construction: where is the potential?
Finding Medium Term Value in the BRICs
Where is the value in the BRICs?
Russia and Brazil hold promising medium term opportunities
Brazil and Russia’s urbanisation drives value growth potential
Short-to-mid term opportunity market: Russia
Russia’s structural vulnerability still a threat to recovery
Short-to-mid term opportunity market: Brazil
Brazil’s fierce competitive landscape as major barrier to entry
Mid-to-long term opportunity market: China
China: local agreements key to overcome entry barriers
Mid-to-long term opportunity market: India
Middle class still too small to drive mid-term value growth
Robotic Vacuum Cleaners: Are They the Next Big Thing?
Steam and robotic vacuum cleaners rank fourth globally
Western Europe is the fastest growing market
Sales primarily derived from North America
Overview of iRobot Corp performance
iRobot grows outside US through retailers
Can new entrants compete with iRobot’s new launches?
Wrap Up
Geographic Coverage
Implications
Report Definitions
Definitions
Definitions (2)
Definitions (3)
Definitions (4)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- The World Beyond the Pandemic | Jun 2021
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Complete Catalogue
Strategy Reports
- The World Beyond the Pandemic | Jun 2021
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008