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Strategy Briefing

Understanding the Techsumer: How Technology is Changing Global Consumption

36 pages, Oct 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Rising ownership rates of devices like smartphones and portable computers are among the main drivers of changing what consumers buy and how they do it. This global briefing details the most important current and future developments in consumer electronics and how these will impact a range of FMCG industries.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Techsumers represent a significant part of the consumer base in developed markets

Socio-economic factors in most developed markets are indicative of a high potential prevalence of techsumers in North America and Western Europe. High incomes and education levels, combined with developed communication infrastructure create a perfect environment for techsumers.

Techsumers are constantly engaged in information exchange

The defining feature of a techsumer is constant connectivity, which enables a constant flow of information between the consumer and a growing array of portable and fixed connected devices.

Technology has a profound, irreversible effect on consumer behaviour

The constant flow of information between consumers and a multitude of other parties has created a number of commercial opportunities, while also challenging some established business models.

Most emerging markets lag far behind developed ones in terms of mobile communication

Smartphone adoption in emerging markets has been very dynamic due to the emergence of low-cost smartphones, but the persistently high cost of mobile broadband is limiting its usage in many markets. The result is that, in many cases, a very limited number of consumers can afford to be constantly connected.

Technology will have an impact on consumers in emerging markets

Despite low connectivity rates, the proliferation of technology has a profound impact on lives in emerging markets, mainly in the form of SMS-based services.

Mobile commerce will develop in emerging and developed markets

Mobile phone-based payment platforms will develop across all types of economies but along different trajectories. In developed markets they will be a part of a complex service offer, while in many emerging markets, mobile payment services will be primary ways of reaching unbanked consumers.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Key Metrics of Techsumerism

Demographics and features of techsumers

Key metrics of techsumerism: Income, age and education

Key metrics of techsumerism: Location and communication habits

Mobile broadband gaining traction in developed markets

Forecast sales of techsumer-enabling devices in key markets

Techsumers as centres of information exchange

Changing Habits in Developed Markets

Connected life

Connected cars

Connected shopping and dining

Connected shopping and dining continued

M-commerce country focus: US

Connected home: Digital entertainment hub

Connected home: Consumer appliances

The Digital Divide

Key metrics of techsumerism: Income, age and education

Metrics of techsumerism: Location and media consumption habits

Smartphone sales fail to drive mobile subscription rates

Expenditure on telecom services remains low in emerging markets

Unbanked population

Retailing remains highly cash-reliant in emerging markets

Proliferation of Techsumers in Emerging Markets

Techsumerism in emerging markets

Technology driven shift to service-based economies

Reaching the unbanked population

SMS-based platforms flood Africa

Opportunities and Challenges

Technology has changed developed markets

Emerging markets to follow a different trajectory

Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

Understanding the Techsumer: How Technology is Changing Global Consumption

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Techsumers represent a significant part of the consumer base in developed markets

Techsumers are constantly engaged in information exchange

Technology has a profound, irreversible effect on consumer behaviour

Most emerging markets lag far behind developed ones in terms of mobile communication

Technology will have an impact on consumers in emerging markets

Mobile commerce will develop in emerging and developed markets

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Key Metrics of Techsumerism

Demographics and features of techsumers

Key metrics of techsumerism: Income, age and education

Key metrics of techsumerism: Location and communication habits

Mobile broadband gaining traction in developed markets

Forecast sales of techsumer-enabling devices in key markets

Techsumers as centres of information exchange

Changing Habits in Developed Markets

Connected life

Connected cars

Connected shopping and dining

Connected shopping and dining continued

M-commerce country focus: US

Connected home: Digital entertainment hub

Connected home: Consumer appliances

The Digital Divide

Key metrics of techsumerism: Income, age and education

Metrics of techsumerism: Location and media consumption habits

Smartphone sales fail to drive mobile subscription rates

Expenditure on telecom services remains low in emerging markets

Unbanked population

Retailing remains highly cash-reliant in emerging markets

Proliferation of Techsumers in Emerging Markets

Techsumerism in emerging markets

Technology driven shift to service-based economies

Reaching the unbanked population

SMS-based platforms flood Africa

Opportunities and Challenges

Technology has changed developed markets

Emerging markets to follow a different trajectory

Definitions

Data parameters and report definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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