Understanding the Techsumer: How Technology is Changing Global Consumption

Techsumers represent a significant part of the consumer base in developed markets

Socio-economic factors in most developed markets are indicative of a high potential prevalence of techsumers in North America and Western Europe. High incomes and education levels, combined with developed communication infrastructure create a perfect environment for techsumers.

Techsumers are constantly engaged in information exchange

The defining feature of a techsumer is constant connectivity, which enables a constant flow of information between the consumer and a growing array of portable and fixed connected devices.

Technology has a profound, irreversible effect on consumer behaviour

The constant flow of information between consumers and a multitude of other parties has created a number of commercial opportunities, while also challenging some established business models.

Most emerging markets lag far behind developed ones in terms of mobile communication

Smartphone adoption in emerging markets has been very dynamic due to the emergence of low-cost smartphones, but the persistently high cost of mobile broadband is limiting its usage in many markets. The result is that, in many cases, a very limited number of consumers can afford to be constantly connected.

Technology will have an impact on consumers in emerging markets

Despite low connectivity rates, the proliferation of technology has a profound impact on lives in emerging markets, mainly in the form of SMS-based services.

Mobile commerce will develop in emerging and developed markets

Mobile phone-based payment platforms will develop across all types of economies but along different trajectories. In developed markets they will be a part of a complex service offer, while in many emerging markets, mobile payment services will be primary ways of reaching unbanked consumers.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment