The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2013
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Rising ownership rates of devices like smartphones and portable computers are among the main drivers of changing what consumers buy and how they do it. This global briefing details the most important current and future developments in consumer electronics and how these will impact a range of FMCG industries.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Socio-economic factors in most developed markets are indicative of a high potential prevalence of techsumers in North America and Western Europe. High incomes and education levels, combined with developed communication infrastructure create a perfect environment for techsumers.
The defining feature of a techsumer is constant connectivity, which enables a constant flow of information between the consumer and a growing array of portable and fixed connected devices.
The constant flow of information between consumers and a multitude of other parties has created a number of commercial opportunities, while also challenging some established business models.
Smartphone adoption in emerging markets has been very dynamic due to the emergence of low-cost smartphones, but the persistently high cost of mobile broadband is limiting its usage in many markets. The result is that, in many cases, a very limited number of consumers can afford to be constantly connected.
Despite low connectivity rates, the proliferation of technology has a profound impact on lives in emerging markets, mainly in the form of SMS-based services.
Mobile phone-based payment platforms will develop across all types of economies but along different trajectories. In developed markets they will be a part of a complex service offer, while in many emerging markets, mobile payment services will be primary ways of reaching unbanked consumers.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.