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Unicharm in Tissue and Hygiene

July 2021

Unicharm is the world’s 4th largest tissue and hygiene player with a strong presence in Asia and operations in South America, Middle East and Africa. Their business includes nappies/diapers/pants, adult incontinence, sanitary protection and wipes. The manufacturer is focusing on the launch of new products in order to respond to local demand and tough market competition. Sustainability will continue to impact the future with Unicharm developing environmentally friendly technologies and products

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Euromonitor International's report on Unicharm Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy. Company and market share data provide a detailed look at the financial position of Unicharm Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unicharm Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unicharm Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Positive 2020 despite the global pandemic
Unicharm´s global footprint
Company overview: retail hygiene remains the key growth area
Growth decomposition: market momentum remains the key area of sales growth

Exposure to Future Growth

Unicharm’s strategic framework
Growth opportunities in Indonesia and across developing markets
Projected ranking through 2023 with Unicharm maintaining its global position

Competitive Positioning

Competition remains strong with the pandemic changing the landscape
Competition stiffens among players
Unicharm's retail hygiene business continues to enjoy a strong position in Asia
Unicharm shifting its manufacturing away from China due to strong competition
Unicharm’s brands lead in Southeast Asia and Saudi Arabia
New product launches to respond to local needs

Retail Hygiene

Hygiene offers strong growth opportunities in APAC and MEA for Unicharm


Unicharm’s presence in nappies/diapers/pants
Innovation to continue to drive sanitary protection
Expansion and new products in adult incontinence and wipes
Strong forecast potential remains in business segment expansion
Unicharm’s approach to sustainability and the environment
Engaging with consumers through digital technology
A constantly evolving business environment

Key Findings

Executive summary


Projected Company Sales: FAQs
Projected Company Sales: FAQs

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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