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Unilever Group in Health and Wellness

December 2017

With increasing demand for healthy, natural and clean label food, Unilever is setting a number of nutritional and sustainability goals to create “food that tastes good, does good and doesn’t cost the Earth”. Unilever should continue to broaden its footprint in emerging countries, while focusing on fast growing trends, such as organics and free from, as well as developing its portfolio through M&A activity.

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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
SWOT: Unilever Group

Corporate Overview

A need to broad its portfolio in organics and free from
Unilever’s core category struggles
Sustainability at the heart of Unilever’s strategy
Unilever growth in Q2 2017 is based on naturalness
The US leads Unilever’s sales
The Unilever Sustainable Living Plan at the heart of its strategy
Innovation, sustainability and fight malnutrition lead Unilever’s strategy
HW by prime positioning
General Wellbeing is the core positioning for Unilever

Competitive Positioning

Unilever lags behind in the global HW market
Keep growing in free from and organic categories
Unilever loses shares across the board
Competitive landscape for Unilever
Competitive landscape for Unilever
Boosting growth in emerging markets

Hw Margarine and Spreads

Organic margarine and spreads the only bright star
Indonesia leads growth in FF margarine and spreads
MEA will drive growth in the coming years
Form Dairy-free and flavoured spreads to algae?

Hw Sauces, Dressings and Condiments

Naturalness and organic verities are key to succeed
Tapping into organic sauces through Sir Kensington’s acquisition


Argentina fuel growth of the reduced fat offering
Russia and Australia – disappointing performances
What is next for sauces, dressings and condiments?

Growth Opportunities

Free from and organic ice cream the way forward
Plant based ice cream to meet vegan demand
Matcha tea, the gold standard under Lipton and Pure Leaf brands
Premiumisation to revive the tea category
Pukka’s acquisition to address Unilever’s organic gap in its portfolio
Organic and natural ingredients the way forward



Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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