Unilever Group in Packaged Food

Company Profile

About This Report

Feb 2019

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice cream manufacturer thanks to the growth of global brands Magnum and Cornetto and exposure in emerging markets. Unilever’s food strategy, however, remains in a worrying state of flux. Finding stability will be a key challenge for the company for 2019.

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Unilever Group in Packaged Food

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Key objectives and challenges
Key objectives and challenges

Competitive Positioning

Nestlé competition out of reach with stronghold in Asia Pacific
Unilever unchallenged in ice cream globally
Expanding Unilever’s presence in China, Brazil and India
UK market underpins global brand growth
Sustainability leadership uncertain in the hands of new CEO

Ice Cream and Frozen Desserts

Asia Pacific offers future growth potential
Unilever looks to luxury for growth in ice cream
Unilever could be in trouble as ice cream has limited growth prospects

Sauces, Dressings and Condiments

Asia Pacific the star performer for the Knorr brand
Increasing overlap with Kraft Heinz could be a cause for concern
Unilever has unmet potential in ready meals in Latam markets

Prospects

US remains Unilever’s top market; Brazil its fastest growing
Unilever could look to diversify from ice cream
Declining store visits threaten Unilever’s impulse sales
Alterative business models could offer growth in a mature market

Appendix: Competitor Analytics

Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices

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