Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice cream manufacturer thanks to the growth of global brands Magnum and Cornetto and exposure in emerging markets. Unilever’s food strategy, however, remains in a worrying state of flux. Finding stability will be a key challenge for the company for 2019.
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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.
Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.
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