Unilever Group in Packaged Food

February 2021

Unilever is the sixth largest packaged food company globally. The company continues to maintain its lead in ice cream, thanks to increased in-home consumption of its leading global brands, with strong growth coming from emerging markets such as Turkey, Brazil and Argentina. Unilever will continue to reformulate its products and make new launches in line with its strategy of improving health and wellbeing, with a focus on plant-based and reduced salt and sugar products.

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Overview:

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance
Unilever’s global footprint
Company overview
Unilever makes acquisitions in the health and wellness space
COVID-19 brings Unilever’s focus back to food and wellbeing

Exposure to Future Growth

Impact of COVID-19 on Unilever Group
Sauces, dressings and condiments to drive future sales growth
Packaged foods rankings expected to remain stable

COMPETITIVE POSITIONING

Nestlé continues to lead packaged food in 2020

Competitive Positioning

Competitor overlap: Nestlé versus Unilever
Unilever retains top ranking in ice cream
Ice cream remains the key growth driver, while SDC is catching up
Key brands and markets
Key brands and markets

Ice Cream and Frozen Desserts

Western Europe offers growth potential

Ice creams and frozen desserts

Indulgence and premiumisation drive sales in Unilever’s biggest markets
Success of plant-based ice cream provides cues for future growth
Unilever continues to look to e-commerce for growth in ice cream
Turkey a key contributor to future growth in ice cream

Sauces, Dressings and Condiments

Argentina is a standout performer in sauces
Unilever looking to win with plant-based alternatives (new)
Future growth to come from emerging markets

Key Findings

Executive summary

Appendix

Projected company s ales: FAQs
Projected company s ales: FAQs
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