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As always, if you have questions or issues, please contact us at info@euromonitor.comCompany Profile
Unilever Group in Packaged Food
34 pages, Feb 2019
US$570
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice cream manufacturer thanks to the growth of global brands Magnum and Cornetto and exposure in emerging markets. Unilever’s food strategy, however, remains in a worrying state of flux. Finding stability will be a key challenge for the company for 2019.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key findings
Companies at a glance
Global footprint
Key objectives and challenges
Key objectives and challenges
Competitive Positioning
Nestlé competition out of reach with stronghold in Asia Pacific
Unilever unchallenged in ice cream globally
Expanding Unilever’s presence in China, Brazil and India
UK market underpins global brand growth
Sustainability leadership uncertain in the hands of new CEO
Ice Cream and Frozen Desserts
Asia Pacific offers future growth potential
Unilever looks to luxury for growth in ice cream
Unilever could be in trouble as ice cream has limited growth prospects
Sauces, Dressings and Condiments
Asia Pacific the star performer for the Knorr brand
Increasing overlap with Kraft Heinz could be a cause for concern
Unilever has unmet potential in ready meals in Latam markets
Prospects
US remains Unilever’s top market; Brazil its fastest growing
Unilever could look to diversify from ice cream
Declining store visits threaten Unilever’s impulse sales
Alterative business models could offer growth in a mature market
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Nestlé SA in Packaged Food: Baby Food and Dairy | Apr 2016
- Nestlé SA in Packaged Food: Business Priorities | Feb 2017
- Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments | Apr 2016
- Obyedinennye Konditery UK OOO in Packaged Food | Apr 2019
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- General Mills Inc in Packaged Food | May 2018
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Heinz Co, HJ in Packaged Food | Dec 2013
- Hershey Co, The in Packaged Food | Feb 2016
- Hershey Company, The in Packaged Food | Feb 2017
- Hillshire Brands Co in Packaged Food | Jan 2013
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food | Apr 2019
- Kellogg Co in Packaged Food | Apr 2017
- Kraft Foods Group, Inc in Packaged Food | Jan 2014
- Kraft Foods Inc in Packaged Food | Nov 2011
- Kraft Heinz Co in Packaged Food | Apr 2019
- Lactalis Groupe in Packaged Food | Feb 2016
- Lotte Group in Packaged Food | Oct 2012
- Mars Inc in Packaged Food | Mar 2019
- Mead Johnson Nutrition Co in Packaged Food | Mar 2016
- Meiji Holdings Co Ltd in Packaged Food | Dec 2013
- Mondelez International Inc in Packaged Food | Jan 2017
- Nestlé SA in Packaged Food | Mar 2019
- Nestlé SA in Packaged Food: Baby Food and Dairy | Apr 2016
- Nestlé SA in Packaged Food: Business Priorities | Feb 2017
- Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments | Apr 2016
- Obyedinennye Konditery UK OOO in Packaged Food | Apr 2019
- Orkla Group in Packaged Food | Mar 2019
- Parmalat Group in Packaged Food | Nov 2010
- PepsiCo in Packaged Food | Jul 2019
- PepsiCo Inc in Packaged Food | Mar 2017
- Perfetti Van Melle Group in Packaged Food | Dec 2015
- Royal FrieslandCampina NV in Packaged Food | Jul 2017
- Sara Lee Corp in Packaged Food | Nov 2011
- Sodiaal SA in Packaged Food | Mar 2012
- Tiger Brands Ltd in Packaged Food | Mar 2014
- Yildiz Holdings AS in Packaged Food | Dec 2015