UnionPay in Consumer Finance

March 2023

Although UnionPay is the largest card operator globally by card payment value, it is still far behind Visa and Mastercard outside China across all card segments. Besides commercial cards, its mobile app and QR, in which it has been expanding, UnionPay could explore new opportunities in digital banks and e-wallets. Furthermore, UnionPay could strengthen its relationships with Chinese businesses engaged in overseas trading, to gain a stronger foothold.

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This report comes in PPT.


Euromonitor International's report on delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Finance market and the global economy. Company and market share data provide a detailed look at the financial position of , while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of .

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Consumer Finance research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
UnionPay’s organisational structure is divided into domestic and global businesses
Three key phases of UnionPay’s development
Key corporate activities (Q4 2020 – Q3 2021)
Key corporate activities (Q4 2021 – Q4 2022)
SWOT: Summary
Key opportunities and challenges
UnionPay growth aligned with China and global market trends over 2016-2021
UnionPay maintained global leadership in card payment since 2014
UnionPay’s card portfolio focus on credit and debit cards closer to that of Visa
UnionPay outperformed the global market over 2016-2021
Strengthening leading position in personal cards, while expanding in commercial segments
BNPL posted strongest growth in “other” personal lending
Three types of partnership to accelerate expansion into BNPL
Partner with Chinese appliances and electronics firms to negotiate deals with local retailers
Support Chinese companies, SMEs expanding overseas and foreign firms coming to China
Significant investment required to build UnionPay’s brand awareness
Presence to be strengthened in social media to engage with millennials, Gen Z and Gen Alpha
Partnerships with key lounge networks
UnionPay’s financial partners in East Asia and Southeast Asia
UnionPay’s financial partners in Australasia, South Asia, Central Asia and Africa
UnionPay’s financial partners in the Americas
UnionPay’s financial partners in Western and Eastern Europe
UnionPay sponsored soccer event and basketball association
Shanghai Marathon 2022 sponsor: advertisement showcasing doctors running to save patients

Consumer Finance

This is the aggregation of ATM, charge, credit, debit, e-purse and retail cards. Note that smart cards are not included in financial cards.

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