United Continental Holdings Inc in Travel

Company Profile

About This Report

Oct 2015

United has shown positive growth in 2015, partly attributable to reduced oil prices and increased capacity. The airline is determined to improve its global presence and has purchased a stake in Brazil-based Azul airlines, in addition to improving its position in Asia Pacific. That said, intensifying competition at home and abroad, which is based on price competition, issues with GCC carriers, in addition to economic uncertainty internationally continue to create challenges to future growth.

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United Continental Holdings Inc in Travel

Euromonitor International's report on United Continental Holdings Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Transportation market and the global economy.

Company and market share data provide a detailed look at the financial position of United Continental Holdings Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of United Continental Holdings Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of United Continental Holdings Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Transportation research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Brand portfolio
United Airlines purchases stake in Azul
Unexpected changes in leadership
Financial assessment
Operating performance
Fleet reorganisation, new orders and phasing out
SWOT: A leading airline in need of greater competitiveness
Key strategic objectives and challenges

Competitive Positioning

United Airlines shows a trend consistent with global moves
Global ranking
Regional performance

Geographic and Category Opportunities

Number of routes per region and United Airlines hubs
Risks in China call for expansion elsewhere
London hub and new European summer routes
US airlines opposed to GCC carriers’ expansion
Opposition to Gulf carriers hinders growth
Star Alliance favouring expansion
Category focus : Premium segment improvements
Category focus: Tech and innovation

Brand Strategy

Brand strategy at a glance: regional and international brands
Visual communications and branding
Social media strategy
US Airlines website traffic


Fuel costs
Ancillary revenues strong for United


Improve loyalty, boost global presence and innovate