Unlocking China's Beauty Market Potential

Strategy Briefing

About This Report

Jul 2011

China's beauty and personal care industry has experienced dramatic transformation and substantial growth over the past few years. This corporate strategy analyses how much growth potential there is left to be explored, where the value sales will be generated from, how to best adapt to the changing market for either international or domestic players and what impact the advance of digital technology has on the country's distribution patterns.

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Unlocking China's Beauty Market Potential

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages


Key findings

China's Global Importance

Global beauty and personal care market recovers in 2010
Emerging markets key in driving up consumer expenditure
China – a huge marketplace with low per capita spending

China's Market Dynamics

The favourable macroeconomic environment
More spending and less saving
Premium beauty ride on the surge of wealth
Skin care dominates China's beauty and personal care market
Dynamic performance in men's grooming and baby care
Regional disparity lead to wide consumption variance
The beauty and personal care competitive landscape

Consumer Trends

Key consumer trends in China
What consumers want in China

Manufacturers' Responses

Case study: International players diversifying into inland China
L'Oréal targets all of China with multi-branding and tiered-pricing
L'Oréal's broad range of products drives strong value growth
Shiseido diversifies into mass channel through DQ
Lessons from international players
Case study: Local players becoming more competitive
Herbal focus gives local players a competitive edge
Jala Group repositions to premiumise brands
Shanghai Jahwa revamps Shanghai Vive for high-end consumers
Beauty from within has a root in Chinese tradition
Lessons learnt from local players

Marketing in the Digital World

The changing retailing landscape in China
Changes in beauty marketing and advertising
New digital marketing formats
Website presence marketing
Case study: The rise of Tmall by Taobao
Third-party shopping sites fuel internet sales
Social media and m-commerce offer further growth potential


2010 and beyond
Growth pattern will replicate the current trend
Going west is the big trend
Moving forward…