The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2016
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The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker consumer spending, volatility and uncertainty, the BOP offers an important growth avenue to companies that can identify the BOP consumers’ needs and adopt market-based approaches to meet those needs.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The Bottom of the Pyramid (BOP) is gaining strategic importance as a new growth avenue for companies and corporations worldwide, as they are struggling to survive and expand in the context of slowing economic growth, weak consumer expenditure, a squeezed middle class and increasing uncertainties. As well as establishing a new, substantial consumer base, by doing business at the BOP companies and corporations can help to eradicate poverty and reduce income inequality, which will positively impact the business environment of a country.
Euromonitor International has identified India, Nigeria, China, Indonesia and South Africa as the top five BOP markets in 2015. This selection was made on the evaluation of the BOP in total number of adults living on an annual disposable income below US$5,000 (on a purchasing power parity, PPP, basis) and a net wealth of less than US$10,000 (PPP) and as a share of the adult population. In 2030, Brazil is expected to emerge as one of the top five BOP markets (replacing Indonesia), as it will have one of the largest BOPs as a share of the total adult population.
Business opportunities at the BOP are abundant in seven key sectors: food, housing, transport, energy, communications, financial services and healthcare. As the BOP is often neglected, consumer needs have always existed in these key sectors (and beyond) and so what is required of companies is to identify those needs and create markets from existing needs. Understanding this insight is an important first step in making the BOP a core strategy and transforming the way companies do business.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.