Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

28 pages, Nov 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker consumer spending, volatility and uncertainty, the BOP offers an important growth avenue to companies that can identify the BOP consumers’ needs and adopt market-based approaches to meet those needs.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Bottom Of the Pyramid is of strategic importance

The Bottom of the Pyramid (BOP) is gaining strategic importance as a new growth avenue for companies and corporations worldwide, as they are struggling to survive and expand in the context of slowing economic growth, weak consumer expenditure, a squeezed middle class and increasing uncertainties. As well as establishing a new, substantial consumer base, by doing business at the BOP companies and corporations can help to eradicate poverty and reduce income inequality, which will positively impact the business environment of a country.

Major BOP markets

Euromonitor International has identified India, Nigeria, China, Indonesia and South Africa as the top five BOP markets in 2015. This selection was made on the evaluation of the BOP in total number of adults living on an annual disposable income below US$5,000 (on a purchasing power parity, PPP, basis) and a net wealth of less than US$10,000 (PPP) and as a share of the adult population. In 2030, Brazil is expected to emerge as one of the top five BOP markets (replacing Indonesia), as it will have one of the largest BOPs as a share of the total adult population.

Key sector markets

Business opportunities at the BOP are abundant in seven key sectors: food, housing, transport, energy, communications, financial services and healthcare. As the BOP is often neglected, consumer needs have always existed in these key sectors (and beyond) and so what is required of companies is to identify those needs and create markets from existing needs. Understanding this insight is an important first step in making the BOP a core strategy and transforming the way companies do business.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Targeting the BOP is a smart strategic move

BOP ways of doing business

Spotlighting Important BOP Markets

What is the BOP?

Top 5 BOP markets by total number of adults

Top 5 BOP markets as a share of adult population

India: The world’s largest BOP is shrinking

Nigeria: BOP is a substantial but very challenging market

China: Dramatic decline in BOP consumers offers huge potential

Indonesia: BOP is of strategic importance due to rising inequality

South Africa: Alcohol and tobacco spending is higher than housing

Sectors with Greatest Potential

Seven key sectors

Food and non-alcoholic beverages offer huge potential

Fan Milk: Reaching low-income consumers through bicycle vendors

Affordable housing: Towards a future without slums

High transport demand but spending levels vary widely

The BOP energy market is ripe for technological innovation

The BOP communications market is rapidly growing

Towards financial access for all

Significant unmet need for healthcare

Conclusion

Brazil will emerge as a key BOP market in 2030

Making the BOP a core strategy

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Bottom Of the Pyramid is of strategic importance

Major BOP markets

Key sector markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Targeting the BOP is a smart strategic move

BOP ways of doing business

Spotlighting Important BOP Markets

What is the BOP?

Top 5 BOP markets by total number of adults

Top 5 BOP markets as a share of adult population

India: The world’s largest BOP is shrinking

Nigeria: BOP is a substantial but very challenging market

China: Dramatic decline in BOP consumers offers huge potential

Indonesia: BOP is of strategic importance due to rising inequality

South Africa: Alcohol and tobacco spending is higher than housing

Sectors with Greatest Potential

Seven key sectors

Food and non-alcoholic beverages offer huge potential

Fan Milk: Reaching low-income consumers through bicycle vendors

Affordable housing: Towards a future without slums

High transport demand but spending levels vary widely

The BOP energy market is ripe for technological innovation

The BOP communications market is rapidly growing

Towards financial access for all

Significant unmet need for healthcare

Conclusion

Brazil will emerge as a key BOP market in 2030

Making the BOP a core strategy

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers