Update on Our Top 10 Global Consumer Trends for 2017: Faster Shopping

impulsive shoppers Crave immediate gratification

The trend seeing consumer interest in faster shopping opportunities means that brands and retailers will have to satisfy increasingly impatient urban consumers whom the digital world has schooled into becoming impulsive shoppers after immediate gratification.

beacon technology feeds impulsive shoppers

This trend will drive faster delivery options and greater use by brands of so-called beacon technology, which retailers can use to alert consumers nearby via apps on their smart phones about special offers or new products.

“hot off the runway” offers

Speeded-up business models also mean a faster response to trends in terms of what brands offer. In the fashion world, this consumer impatience has turned the traditional ‘preview’ system of designer fashion collections on its head with “hot off the runway” offers available to customers immediately.

Fresh food faster

Faster convenience also opens up opportunities for delivery of fresh food ingredients and ready-meals.

Subscription drives immediacy

The popularity of subscription services seems set to grow as they meet faster shopping needs.