Update on Our Top 10 Global Consumer Trends for 2017: Faster Shopping

August 2017

This report is an update on how the faster shopping trend, identified in Euromonitor’s Top 10 Global Consumer Trends for 2017, is progressing. It looks at how more product and service brands - from giant etailers like Amazon to smaller start-ups - are responding to the consumer demand for faster consumption in areas like food and fashion, and are keen to utilise innovative technology to facilitate speedier and more convenient buying and delivery options for existing and potential customers.

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impulsive shoppers Crave immediate gratification

The trend seeing consumer interest in faster shopping opportunities means that brands and retailers will have to satisfy increasingly impatient urban consumers whom the digital world has schooled into becoming impulsive shoppers after immediate gratification.

beacon technology feeds impulsive shoppers

This trend will drive faster delivery options and greater use by brands of so-called beacon technology, which retailers can use to alert consumers nearby via apps on their smart phones about special offers or new products.

“hot off the runway” offers

Speeded-up business models also mean a faster response to trends in terms of what brands offer. In the fashion world, this consumer impatience has turned the traditional ‘preview’ system of designer fashion collections on its head with “hot off the runway” offers available to customers immediately.

Fresh food faster

Faster convenience also opens up opportunities for delivery of fresh food ingredients and ready-meals.

Subscription drives immediacy

The popularity of subscription services seems set to grow as they meet faster shopping needs.

Scope
Rapid convenience
Case study: Amazon – innovative shopping rush (1)
Case study: Amazon – innovative shopping rush (2)
Case study: Melorra aiming to be the ‘Zara of the jewellery industry’ (1)
Case study: Melorra aiming to be the ‘Zara of the jewellery industry’ (2)
Bite-sized speeds up consumption
Case study: KNOMI - for luxury near you (1)
Case study: KNOMI - for luxury near you (2)
Food rush
Fashion’s race to ‘faster fulfilment’
Key takeaways for brands
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