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Strategy Briefing

Update on Our Top 10 Global Consumer Trends for 2017: Get Real – The Allure of Authenticity

13 pages, Aug 2017

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report is an update on how the Get real – the allure of authenticity trend, identified in Euromonitor’s Top 10 Global Consumer Trends for 2017, is progressing. It examines the sustained consumer interest in the ‘real’ in products and experiences and consequent rejection of what is perceived as ‘synthetic’ or contrived. It discusses innovations created in sync with this interest, as well as the value of its incorporation into brand business and marketing strategy

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

authenticity matters

With authenticity a key consumer trends for 2017, a stress on authentic elements is something that brands can focus on to meet shopper interests and so add value for them;

The consumer rebuff of things synthetic and a love for the natural and ‘less than slick’ is likely to be expressed in consumer choices and buying aspirations more broadly.

‘you know it when you see it’

Brands should bear in mind that authenticity is a highly personalised ‘you know it when you see it’ construct in our minds rather than a template;

The compelling appeal of authenticity

Shoppers are looking out for ‘the real’ by trying to spot qualities such as durability or health-giving aspects - positive features often found in products that are strong on ‘the natural’ and heritage for instance. These values help give authenticity its compelling appeal when they seem to be part of goods or services for sale. This assurance makes shoppers less likely to doubt their own judgement due to a misrepresented reality. It therefore inspires consumers with the confidence to buy.

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Get Real: The Allure of Authenticity – Update

Scope

In awe of the real

Get Real – the allure of authenticity: update

Case study: Rimmel’s new brand positioning celebrates authenticity (1)

Case study: Rimmel’s new brand positioning celebrates authenticity (2)

Case study: Rimmel’s new brand positioning celebrates authenticity (3)

Synthetic rebuff

Case study: Truepic – The “anti-filter” (1)

Case study: Truepic – The “anti-filter” (2)

Real-world holidaying

Case study: Westin – Depicting the authentic travel story (1)

Case study: Westin – Depicting the authentic travel story (2)

Key takeaways for brands

Why buy this report?

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Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Update on Our Top 10 Global Consumer Trends for 2017: Get Real – The Allure of Authenticity

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

authenticity matters

‘you know it when you see it’

The compelling appeal of authenticity

Want to find out more about this report?

Table of Contents

Get Real: The Allure of Authenticity – Update

Scope

In awe of the real

Get Real – the allure of authenticity: update

Case study: Rimmel’s new brand positioning celebrates authenticity (1)

Case study: Rimmel’s new brand positioning celebrates authenticity (2)

Case study: Rimmel’s new brand positioning celebrates authenticity (3)

Synthetic rebuff

Case study: Truepic – The “anti-filter” (1)

Case study: Truepic – The “anti-filter” (2)

Real-world holidaying

Case study: Westin – Depicting the authentic travel story (1)

Case study: Westin – Depicting the authentic travel story (2)

Key takeaways for brands

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Update on Our Top 10 Global Consumer Trends for 2017: Get Real – The Allure of Authenticity

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

authenticity matters

‘you know it when you see it’

The compelling appeal of authenticity

Want to find out more about this report?

Table of Contents

Get Real: The Allure of Authenticity – Update

Scope

In awe of the real

Get Real – the allure of authenticity: update

Case study: Rimmel’s new brand positioning celebrates authenticity (1)

Case study: Rimmel’s new brand positioning celebrates authenticity (2)

Case study: Rimmel’s new brand positioning celebrates authenticity (3)

Synthetic rebuff

Case study: Truepic – The “anti-filter” (1)

Case study: Truepic – The “anti-filter” (2)

Real-world holidaying

Case study: Westin – Depicting the authentic travel story (1)

Case study: Westin – Depicting the authentic travel story (2)

Key takeaways for brands

Why buy this report?

Want to find out more about this report?

Recently Viewed

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