The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2017
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This report is an update on how the Wellness as status symbol trend, identified in Euromonitor’s Top 10 Global Consumer Trends for 2017, is progressing. It examines how healthy living and self-improvement has continued to emerge as a status symbol, and a key part of a more luxurious lifestyle, as more consumers flaunt their passion for wellness by paying for boutique fitness sessions, upscale athleisure clothing, food with health-giving properties and high-end wellness holidays.
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The significance of material things as indicators of achievement has paled. For a growing segment of individuals with a higher discretionary income, wellness has become an important part of the luxury lifestyle, and the experience of choice in a broad consumption shift seeing consumers pursue experiences over products.
There is a richer menu of more esoteric wellness options and the tentacles of wellness angles reaching many industries – tourism, eating out, apparel, health, fitness and relaxation and beauty.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.