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Strategy Briefing
Update on Our Top 10 Global Consumer Trends for 2017: Wellness as Status Symbol
8 pages, Nov 2017
US$1,325
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About This Report
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This report is an update on how the Wellness as status symbol trend, identified in Euromonitor’s Top 10 Global Consumer Trends for 2017, is progressing. It examines how healthy living and self-improvement has continued to emerge as a status symbol, and a key part of a more luxurious lifestyle, as more consumers flaunt their passion for wellness by paying for boutique fitness sessions, upscale athleisure clothing, food with health-giving properties and high-end wellness holidays.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Today’s global cultural reverence for wellness has more consumers regarding it as a status symbol
The significance of material things as indicators of achievement has paled. For a growing segment of individuals with a higher discretionary income, wellness has become an important part of the luxury lifestyle, and the experience of choice in a broad consumption shift seeing consumers pursue experiences over products.
There are a growing number of opportunities for the wellness-aware to flaunt and compare their dedication to their wellbeing
There is a richer menu of more esoteric wellness options and the tentacles of wellness angles reaching many industries – tourism, eating out, apparel, health, fitness and relaxation and beauty.
Want to find out more about this report?
Request more informationTable of Contents
Wellness as Status Symbol
Scope
Living wellness-ready
Boutique health
High-end wellness-led apartment complexes
Case study: Flagship Saks store using wellness to revive luxury retail
Flaunting your wellness leisure habit
Key takeaways for brands
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
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- Consumer Types: United States | Jan 2015
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