Euromonitor International
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Strategy Briefing

US Consumers in 2025: What’s in Store for Retailers?

22 pages, Jul 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The US is undergoing socioeconomic and demographic changes that will reshape its consumers. In 2025, more Americans will live in urban areas. More households will be without children. The population will be more diverse and older. Income will be almost evenly divided among Baby Boomers, Generation X and Millennials, but overall, the wealthiest 10% of households will control most of it. This report will examine how retailers can adapt to the changes in the US consumer base.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The US consumer will be different in 2020

The US is undergoing socioeconomic and demographic changes that will reshape its consumers when it comes to urbanisation, household composition, ethnicity, demographics and income.

Survey results highlight interesting findings

According to Euromonitor International’s Consumer Trends Survey from 2015, people still like to shop, but are always looking out for a bargain. Loyalty programmes are more important for wealthy households than the average household. Emerging marketing types, such as social media and celebrity endorsements, resonate more with 15-29 year-olds.

Retailers may want to bear these behaviours in mind

While it is difficult to predict the future of consumer behaviour, the results from Euromonitor’s survey point to key shopper behaviours that may be long lasting. It will be important to take these behaviours into consideration when planning for the future.

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introduction

Scope

Introduction

Key findings

US consumers in 2025

27% of Americans will live in the 10 largest metro areas

Households without children will grow the fastest

The US will be more diverse

The rise of the Millennial and Generation Z cohorts

Millennials will account for 30% of gross income

Income inequality will persist

Shopping Preferences in 2015

Who enjoys the shopping experience?

Shopping centres are evolving

Everyone loves a bargain!

Some of the fastest growing brands are value based

Loyalty programmes are important to high-income households

Neiman Marcus finds success with its InCircle loyalty programme

15-29 year-olds more influenced by emerging marketing platforms

Shop Jeen knows social media

Key Takeaways

The US consumer will be different in 2025

What will future US shoppers do?

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

US Consumers in 2025: What’s in Store for Retailers?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The US consumer will be different in 2020

Survey results highlight interesting findings

Retailers may want to bear these behaviours in mind

Want to find out more about this report?

Table of Contents

introduction

Scope

Introduction

Key findings

US consumers in 2025

27% of Americans will live in the 10 largest metro areas

Households without children will grow the fastest

The US will be more diverse

The rise of the Millennial and Generation Z cohorts

Millennials will account for 30% of gross income

Income inequality will persist

Shopping Preferences in 2015

Who enjoys the shopping experience?

Shopping centres are evolving

Everyone loves a bargain!

Some of the fastest growing brands are value based

Loyalty programmes are important to high-income households

Neiman Marcus finds success with its InCircle loyalty programme

15-29 year-olds more influenced by emerging marketing platforms

Shop Jeen knows social media

Key Takeaways

The US consumer will be different in 2025

What will future US shoppers do?

Why buy this report?

Want to find out more about this report?

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