USA

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

It is no surprise that the pandemic encouraged many consumers to reassess and prioritise their health and wellbeing. We saw many consumers start adopting wellness-orientated lifestyles, analysing all aspects of wellness beyond the traditional focus…

Skin care continued to record strong current value growth as well as positive growth in volume and real value (at constant 2022 prices) terms in 2022, as it continued to recover from the losses registered in 2020. Lip products were enjoying rising…

While a number of product areas in the premium segment were still on the rebound in 2022 from their pandemic-induced declines seen in 2020, nearly every category in the premium segment was recording positive growth in this year, although the pace of…

As consumers better understand the importance of oral health in overall health, they look to invest in premium products that offer value and efficacy. In 2022, Colgate launched its Optic White Pro Series whitening toothpaste that boasts removal of 15…

With the exception of a short-lived rebound in 2021 due to the return of in-person engagements, men’s shaving was declining in volume and real value (at constant 2022 prices) terms over the rest of the review period. In terms of its 2022 performance,…

While premium products continued to record a slightly stronger performance, mass products were also seeing healthy growth in current value terms in 2022 as US consumers were being more careful with their spending against a backdrop of persistent…

Due to heightened levels of stress and anxiety during the pandemic, hair loss has become a reality for many individuals. In an effort to combat hair thinning and maintain hair growth, a focus has been placed on the importance of scalp health.…

While the momentum has slowed following the very strong rebound seen in fragrances in 2021, consumers’ investment in the emotional power of fragrances enabled this category to continue recording positive value growth in 2022. Some of the moderation…