USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Country Report

Wine in the US

May 2021

Restaurant and bar sales are a significant component of wine sales in the US and their decline in 2020 meant the overall wine category was seeing decreasing sales, despite the off-trade recording positive growth. US on-trade locations fluctuated…

USD 990
Country Report

Spirits in the US

May 2021

The mass closure of public venues like bars and restaurants triggered a major shift in how spirits are consumed in the US. The home became the focal point of consumption as on-trade sales plummeted. However, strong growth in sales in a variety of…

USD 990
Country Report

Rtds in the US

May 2021

Spirit-based RTDs have continued to perform well due to the growing canned cocktails trend. Consumer desire for convenience and love of premium craft cocktails see canned cocktails well positioned for further growth. The more affordable price point…

USD 990
Country Report

Cider/Perry in the US

May 2021

Much of the cider/perry category performance is dependent on the Angry Orchard brand, which has retained a majority share for many years, accounting for more than half of total volume sales. Angry Orchard’s dominance has overshadowed the success of…

USD 990
Country Report

Beer in the US

May 2021

Domestic light beers such as Bud Light, Miller Lite and Coors Light account for the biggest shares of beer sales in the US. The large size of the domestic light beers category also means that it has seen stagnant growth due to maturity, especially…

USD 990
Country Report

Alcoholic Drinks in the US

May 2021

COVID-19 has had a profound impact on the US alcoholic drinks industry, shaping how much Americans spend on alcohol as well as where they consume it and which products they choose. Government-enforced lockdowns as well as voluntarily undertaken…

USD 2,100
Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

USD 1,325
Strategy Briefing

Global Economic Forecasts: Q1 2020

Feb 2020

Our baseline global GDP growth forecast has remained stable since Q4 2019 at around 3% in 2020, improving slightly to 3.2% growth in 2021. Positive factors in the outlook remain above average consumer confidence in key economies, supportive monetary…

USD 1,325
Strategy Briefing

Time to Throw Away the Lime? The New Age of Tequila

Nov 2019

Tequila is the fastest-growing of the major spirits categories, thanks to booming demand from its two key markets of Mexico and the US. The core of the category remains in the value brands that are still driving volume growth, but the attention is…

USD 1,325
Strategy Briefing

Global Economic Forecasts: Q4 2019

Nov 2019

In the second half of 2019, the global growth outlook has deteriorated, with worsening trade tariff risks, greater geopolitical uncertainty in the Middle East, worsening business and consumer confidence, and slower output growth. We have downgraded…

USD 1,325
Global Company Profile

E&J Gallo Winery in Wine

Nov 2019

E&J Gallo continues to lead global wine volumes, as a result of its undisputed leadership in its domestic US market. In line with other global vintners, the company is working to position its wine offer upmarket and expand its geographic scope,…

USD 570
Strategy Briefing

Looking Back on the White Claw Summer: Inside the American Hard Seltzer Explosion

Nov 2019

The hard seltzers category has emerged seemingly overnight to become the most talked-about area of alcoholic drinks in the US. Hard seltzers offer a new kind of drinking experience to increasingly wellness-oriented consumers who are still looking to…

USD 1,325
Strategy Briefing

What’s Brewing in Craft Beer?

Aug 2019

“Craft” is now an established feature in the global beer landscape. Growth continues to decelerate in the core US market, while the movement is still in its early stages in key emerging markets, such as China and Vietnam. Microbrewers are looking to…

USD 1,325
Country Report

RTDs/High-Strength Premixes in the US

Jun 2018

While spirit-based RTDs recorded decline over the first part of the review period, in 2016 and 2017 it reversed its trajectory and posted growth due to the popularity of ready-to drink cocktails with an ABV of less than 15%. Similar to the manner in…

USD 990
Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q1

Mar 2018

The positive skew of our latest update reflects the sense of optimism across both mature and developing markets. With downgrades practically absent and the categories upgraded or expected to retain their baseline trajectories, the buoyancy witnessed…

USD 1,325
Strategy Briefing

Healthy Living: Insights of Global Naturally Healthy Bottled Water

Mar 2018

Global growth in naturally healthy bottled water market has been driven by the US, Japan, Brazil and China, while growth in Western Europe has slowed owing to market maturity. The perception of healthy water differs from region to region. In Western…

USD 1,325
Strategy Briefing

Global Overview of Consumer Expenditure in Cities

Mar 2018

China’s urban areas will top global growth for consumer expenditure between 2017 and 2030, backed by the country’s significant economic and social progress. Other developments which will shape future consumer spending in cities and urban areas over…

USD 1,325
Strategy Briefing

Cheap and Cheerful? Opportunities in Low-Cost Beer

Feb 2018

Premiumisation is one of the most fundamental trends in the brewing industry. Nevertheless, low-cost beers still have a role to play. Opportunities can be found in both emerging and developed markets, often centred on affordability in the former and…

USD 1,325
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