USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Country Report

Wound Care in the US

Oct 2021

When the US headed towards lockdown in spring 2021, many Americans found themselves unprepared and overwhelmed. Faced with uncertainty and wary of venturing out in public, consumers scrambled to stock up on at-home essentials. All-inclusive first aid…

USD 990
Country Report

Weight Management and Wellbeing in the US

Oct 2021

Due to COVID-19, weight management and wellbeing suffered slow growth in 2020 due to a shift in consumer priorities towards preventative health and immunity. In a year when the population experienced the worst pandemic in a century, weight management…

USD 990
Country Report

Vitamins in the US

Oct 2021

In the midst of a global pandemic, 2020 was a year of reckoning for many Americans in terms of their health. Consumers re-evaluated their habits with regard to wellness, and as such, expressed greater interest in and sought out methods to boost their…

USD 990
Country Report

Sports Nutrition in the US

Oct 2021

During 2021, many consumers in the US are rediscovering social environments that had limited accessibility in 2020, whilst there is heightened concern for personal health and self-care due to COVID-19. What this has done for the sports protein…

USD 990
Country Report

Sleep Aids in the US

Oct 2021

As the US continues to grapple with COVID-19, many Americans face elevated levels of stress and disrupted schedules. The fluidity of consumers working or studying in the same space where they also relax and sleep has created challenges to maintaining…

USD 990
Country Report

Paediatric Consumer Health in the US

Oct 2021

Although children under the age of 12 are currently ineligible to receive the COVID-19 vaccine in the US, they returned to schools in autumn 2021. Studies have shown that some students have fallen behind during online instruction and have felt…

USD 990
Country Report

NRT Smoking Cessation Aids in the US

Oct 2021

Early on during the pandemic, the Centers for Disease Control and Prevention and the World Health Organization recommended smokers quit due to the severe health risks in conjunction with COVID-19. While fear of a negative outcome after contracting…

USD 990
Country Report

Herbal/Traditional Products in the US

Oct 2021

With wellness top-of-mind following a year of fear and anxiety over health, consumers are demonstrating a growing preference for natural and traditional solutions. While medicated OTC products once dominated the US consumer health industry, increases…

USD 990
Country Report

Eye Care in the US

Oct 2021

Home seclusion and work from home policies have led to an increase in screen time, which has contributed to digital eye strain. With Americans staring at screens for work and school during the day and spending more time scrolling through their phones…

USD 990
Country Report

Digestive Remedies in the US

Oct 2021

Going into the second year of the pandemic, persistent elevated levels of stress and unhealthy eating have led to continued and prolonged digestive and upper GI discomfort. Public health studies show that weight gain has been common for many…

USD 990
Country Report

Dietary Supplements in the US

Oct 2021

Following what can be seen as the best performing year for dietary supplements in a long time in 2020, current value growth is expected to slow in 2021. Across dietary supplements, product categories such as echinacea, zinc and combination products…

USD 990
Country Report

Dermatologicals in the US

Oct 2021

COVID-19 raised US consumers’ prioritisation of wellness and preventative health, resulting in stocking up in various OTC categories, which lasted through the second and third quarters of 2020. However, this was seen to a much lesser extent in…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the US

Oct 2021

Following exceptionally strong demand for cold remedies in the first half of 2020, the residual effects of stockpiling, combined with a soft cold and flu season, led to a significant decline in sales of products for colds and for the upper…

USD 990
Country Report

Consumer Health in the US

Oct 2021

With the emergency authorisation of COVID-19 vaccines from Pfizer-BioNTech, Moderna and Johnson & Johnson, the US rolled back many pandemic-related restrictions by the summer of 2021. However, with the rise of the Delta variant and stagnating…

USD 2,650
Country Report

Analgesics in the US

Oct 2021

Despite a nationwide halt to outdoor activities and gym attendance in 2020, analgesics recorded solid single-digit growth. The category’s performance was largely attributed to widespread stockpiling, particularly of Tylenol, due to COVID-19 and…

USD 990
Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

USD 1,325
Strategy Briefing

Menthol 2020

May 2018

Menthol is an important niche category in combustible cigarettes. The EU-wide menthol ban, coming into effect in May 2020, and considerations of further restrictions in key markets such as the US, make the topic pressing for tobacco manufacturers.…

USD 1,325
Strategy Briefing

Healthy Living: Insights of Global Naturally Healthy Bottled Water

Mar 2018

Global growth in naturally healthy bottled water market has been driven by the US, Japan, Brazil and China, while growth in Western Europe has slowed owing to market maturity. The perception of healthy water differs from region to region. In Western…

USD 1,325
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