USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

USD 1,325
Country Report

Organic Packaged Food in the US

Jan 2021

Organic certifications on packaged food products serve as a seal of quality to many consumers. For those that are focused on improving or maintaining their diet and health, organic foods are often viewed as a more favourable alternative to…

USD 990
Country Report

Organic Beverages in the US

Jan 2021

Organic tea has continued to perform well in 2020, and the category continues to be a significant growth driver for the category. As consumers reached for tea in retail, many focused on organic brands. Teas have increasingly become natural health…

USD 990
Country Report

Naturally Healthy Packaged Food in the US

Jan 2021

COVID-19 has shown American consumers the importance of maintaining a healthy lifestyle. Even prior to 2020, the notion that diet can have a big impact on people’s health was growing. This idea of “food as medicine” plays an increasingly large role…

USD 990
Country Report

Naturally Healthy Beverages in the US

Jan 2021

Naturally healthy beverages has been the biggest success story amongst health and wellness categories, seeing high growth across both hot drinks and soft drinks. NH 100% juice in particular has seen a drastic turnaround in its performance in 2020.…

USD 990
Country Report

Health and Wellness in the US

Jan 2021

Trends around health and wellness products have generally strengthened. The COVID-19 pandemic, as a health crisis, has reinforced consumer consciousness around healthier choices. This is expected to endure into the forecast period and further…

USD 2,100
Country Report

Free From in the US

Jan 2021

COVID-19 has served to make American consumers much more conscious of their own health. This means an increased awareness of how the foods they eat affect their overall wellbeing. Some consumers have used this time to reflect on how their diets make…

USD 990
Country Report

Fortified/Functional Packaged Food in the US

Jan 2021

The emergence of COVID-19 has made Americans increasingly concerned about getting sick. While general health and wellbeing has been a growing concern in 2020, the idea of immunity has been a specific area of focus for many consumers. To be prepared…

USD 990
Country Report

Fortified/Functional Beverages in the US

Jan 2021

Fruit/herbal tea has remained the best-performing category within tea in 2020, thanks to functional and medicinal herbal teas, maintaining dynamic growth for FF fruit/herbal tea. In turn, the two most prominent brands within this category, Yogi Tea…

USD 990
Country Report

Better For You Packaged Food in the US

Jan 2021

The emergence of a novel infectious disease and the subsequent dramatic change to consumers’ normal routines has caused Americans to take a step back and think about their health. For some, 2020 has been an opportunity to evaluate their daily habits…

USD 990
Country Report

Better For You Beverages in the US

Jan 2021

Reduced sugar beverages has remained by far the largest category within BFY beverages in 2020. Whilst there are no sales of BFY reduced sugar hot drinks, BFY reduced sugar soft drinks has seen a slight increase in its growth rate in 2020. However,…

USD 990
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

USD 1,325
Strategy Briefing

The Wealth Index

Mar 2019

Global businesses are operating in a world of economic uncertainty and rising inequality impeding the expansion of middle classes. These issues enhance the importance of high net worth and affluent consumer segments to providers of luxury goods and…

USD 1,325
Strategy Briefing

Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

Jul 2018

Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their…

USD 1,325
Strategy Briefing

Healthy Living: Insights of Global Naturally Healthy Bottled Water

Mar 2018

Global growth in naturally healthy bottled water market has been driven by the US, Japan, Brazil and China, while growth in Western Europe has slowed owing to market maturity. The perception of healthy water differs from region to region. In Western…

USD 1,325
Strategy Briefing

The Shifting Landscape of Sustainable Sourcing Strategies

Oct 2017

Global food and beverage companies are placing greater emphasis than ever before on setting and achieving sustainable and ethical supply chain goals. This report examines what this means for the future of sustainable trade and farming initiatives. Do…

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Strategy Briefing

Probiotics: Evolution of Digestion and Immune Support Probiotics (Part One)

Jan 2016

As market saturation, stringent regulatory environments and a level of maturity hit probiotic yoghurt, probiotic supplements come into their own. Part one of the probiotic report series seeks to show the evolution of digestion and immune support…

USD 1,325
Strategy Briefing

Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact

Sep 2015

As women aged under 30 years have more time and money to spend on themselves as they delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International’s Global Consumer…

USD 1,325
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