USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

USD 1,325
Country Report

Toilet Care in the US

Feb 2021

Toilet care saw stronger growth in 2020 as a result of the COVID-19 crisis. Official sources such as the CDC emphasised the importance of cleaning areas where germs are more likely to spread, such as toilets and kitchens. Moreover, the fact that…

USD 990
Country Report

Surface Care in the US

Feb 2021

Surface care saw demand surge due to the COVID-19 crisis in 2020. Hygiene-consciousness increased as consumers became concerned about the ways that the virus could be transmitted. One of the recommendations from the US Centers for Disease Control and…

USD 990
Country Report

Polishes in the US

Feb 2021

Polishes saw declines in both current value and volume terms in 2020. US consumers focused their attention on purchasing cleaning products for surfaces and products with antibacterial properties, and polishes were less of a priority. Most polishes…

USD 990
Country Report

Laundry Care in the US

Feb 2021

Although laundry care was influenced to a lesser extent by COVID-19 compared with other more hygiene-oriented product categories, it saw strong organic volume growth as consumers found themselves staying at home more and cleaning more frequently.…

USD 990
Country Report

Home Insecticides in the US

Feb 2021

Home insecticides saw slow current value growth in 2020, as the category was only marginally positively affected by the COVID-19 pandemic, and existing trends continued. While home seclusion led consumers to spend more time at home, which positively…

USD 990
Country Report

Home Care in the US

Feb 2021

Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of…

USD 2,650
Country Report

Dishwashing in the US

Feb 2021

At the height of COVID-19, many consumers were confined to their homes, whilst the forced closure of consumer foodservice outlets resulted in a rise in home cooking and food delivery. Growth in home cooking strongly benefited sales of dishwashing…

USD 990
Country Report

Bleach in the US

Feb 2021

After years of current value decline, bleach saw a surge in demand and double-digit growth in 2020. Consumers were looking for their households to be as germ-free as possible due to COVID-19, and bleach is reputed to be a strong disinfectant. Bleach…

USD 990
Country Report

Air Care in the US

Feb 2021

Air care saw strong growth in both volume and current value terms in 2020. As US consumers spent more time at home due to COVID-19, they looked to create a comfortable atmosphere, which became very important as they sought to destress during the…

USD 990
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

USD 1,325
Strategy Briefing

Healthy Living: Insights of Global Naturally Healthy Bottled Water

Mar 2018

Global growth in naturally healthy bottled water market has been driven by the US, Japan, Brazil and China, while growth in Western Europe has slowed owing to market maturity. The perception of healthy water differs from region to region. In Western…

USD 1,325
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