USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Country Report

Yoghurt and Sour Milk Products in the US

Sep 2021

Yoghurt and sour milk products was swept up in the general boost to dairy sales as a result of the pandemic. All types except for drinking yoghurt, designed for on-the-go usage, experienced their best performance in years. This was the direct result…

USD 990
Country Report

Other Dairy in the US

Sep 2021

COVID-19 and the social distancing requirements that followed in its wake saw millions of Americans spending far more time at home than ever before. This initially resulted in a significant shift in terms of food consumption from on-premise into the…

USD 990
Country Report

Drinking Milk Products in the US

Sep 2021

2020 was marked by a drastic shift in consumption trends as the pandemic and ensuing lockdowns changed the state of the retail and foodservice landscapes. With the closure of foodservice, schools, and offices, the majority of milk drinking occasions…

USD 990
Country Report

Cheese in the US

Sep 2021

As most consumption occasions moved into the home during the pandemic, cheese saw a corresponding spike in retail sales in 2020. Cheese being a staple of the American diet, saw most consumers stock up in supermarkets and hypermarkets. E-commerce also…

USD 990
Country Report

Butter and Spreads in the US

Sep 2021

The pandemic and ensuing lockdowns in 2020 have led to substantial changes in consumer behaviour. One of the most significant of these has been the rise of home cooking, of which butter is a key ingredient. During the weeks of stockpiling, consumers…

USD 990
Country Report

Baby Food in the US

Sep 2021

After stockpiling baby food during the pandemic in 2020, Americans are noticeably reducing their consumption in 2021. However, previous stockpiling is not the only reason for this behaviour, as families are facing difficult economic times and are…

USD 990
Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

USD 1,325
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in the US

Jul 2021

Snack bars is heavily dependent on to-go occasions. Home seclusion brought about by the pandemic has been devastating for the category in the short-term, but this does not necessarily reveal an underlying category weakness. Consumers will again…

USD 990
Country Report

Sugar Confectionery in the US

Jul 2021

Sugar confectionery saw modest growth in 2020, a trend that is predicted to continue over 2021. The home seclusion trend resulted in gains for certain sugar confectionery segments, while others underperformed due to lower demand. In general, chewy…

USD 990
Country Report

Snacks in the US

Jul 2021

Snacks experienced high growth rates in 2020 but is predicted to see more subdued demand in 2021. The home seclusion trend resulted in gains for most types of snacks. As consumer mobility decreased, children stayed home from schools, and many…

USD 2,100
Country Report

Savoury Snacks in the US

Jul 2021

While savoury snacks recorded strong growth in 2020, it is predicted to stagnate overall in 2021 as consumers begin to adjust their shopping habits. The home seclusion trend of 2020 resulted in strong growth for savoury snacks, with nearly every…

USD 990
Country Report

Ice Cream and Frozen Desserts in the US

Jul 2021

The major story of 2020 in most food and beverage categories was the movement of consumption towards the home. Such was the case with ice cream. Consumers practicing social distancing, either through fear of contagion or due to government-mandated…

USD 990
Country Report

Gum in the US

Jul 2021

Gum experienced significant declines in 2020 amid the pandemic, and in turn is predicted to record high growth rates in 2021 as demand gradually recovers. The pandemic and subsequent lockdowns led to large declines in consumer mobility, resulting in…

USD 990
Country Report

Chocolate Confectionery in the US

Jul 2021

Chocolate confectionery experienced high growth in 2020, and as in most other snack categories, is set to record more subdued demand in 2021. The home seclusion trend resulted in gains for many areas of chocolate confectionery, where previously most…

USD 990
Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Country Report

Packaged Food in the US

Dec 2020

COVID-19 has had a significant impact on the packaged food industry in 2020. Foodservice closures and capacity limitations to prevent the spread of the virus have led to large spikes in retail demand for packaged food, at the expense of foodservice…

USD 7,150
Country Report

Rice, Pasta and Noodles in the US

Dec 2020

With widespread in-person dining restrictions imposed around the country in response to COVID-19, consumers were forced to eat snacks and meals at home much more often than before. For rice, pasta and noodles, this led to a huge shift from…

USD 990
Country Report

Processed Meat and Seafood in the US

Dec 2020

In the early stages of COVID-19 there was widespread panic seen across the US about potential food shortages, with most areas of processed meat and seafood benefiting from stockpiling. The strongest interest was seen in frozen and shelf-stable…

USD 990
Country Report

Processed Fruit and Vegetables in the US

Dec 2020

As states began to introduce lockdown measure across the US, many consumers began purchasing much larger quantities of groceries to build up a stockpile of food at home. Driven by reports in the media and online, there were widespread fears of food…

USD 990
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