USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Strategy Briefing

Consumer Types: US

Sep 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard…

USD 1,325
Strategy Briefing

Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact

Sep 2015

As women aged under 30 years have more time and money to spend on themselves as they delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International’s Global Consumer…

USD 1,325
Future Demographics

United States of America (USA) in 2030: The Future Demographic

Aug 2015

In 2030, the population of the USA will reach 360 million, an increase of 11.9% from 2015. Just over half of population growth in 2015-2030 will be as a result of positive net migration, meanwhile natural change will be in decline. As a result of…

USD 990
Strategy Briefing

Eco Worriers: Global Green Behaviour and Market Impact

Jun 2015

64% of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. This global report examines how this fledgling mainstreaming of green awareness impacts governments, corporations and consumer…

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Strategy Briefing

Cultural Diversity and its Impact on Global Consumer Markets

Mar 2015

Strong migration flows, combined with higher birth rates among minority populations, have led to an unprecedented level of ethnic, cultural and religious diversity in developed markets. This, along with ethnic minority consumers’ rising incomes, is…

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Strategy Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

Feb 2015

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for…

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Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Nov 2014

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to…

USD 1,325
Strategy Briefing

Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets

Oct 2014

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to…

USD 1,200
Strategy Briefing

Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

Aug 2014

As consumers continue to blend their offline and online activities – from “showrooming” and retail apps to sofa shopping and click-and-collect – the lines between e-commerce and physical retailing are becoming increasingly blurred. As a result, big…

USD 1,200
Strategy Briefing

Global Participative Sport as Consumption: The New Rules of the Game

Jun 2014

With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression.…

USD 1,200
Strategy Briefing

The Global Later Lifers Market: How the Over 60s are Coming into their Own

May 2014

With 12% of the world’s population now over 60, this growing demographic offers both opportunities and challenges for marketers. While many Later Lifers are disproportionately affected by economic downturn and struggling with healthcare and fuel…

USD 1,200
Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Mar 2014

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and…

USD 1,200
Strategy Briefing

The New Face of Private Label: Global Market Trends to 2018

Jan 2014

Today’s private labels – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new…

USD 1,200
Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Dec 2013

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from…

USD 1,200
Strategy Briefing

Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour

Sep 2013

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result.…

USD 1,200
Strategy Briefing

Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

May 2013

This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a…

USD 1,200
Strategy Briefing

Downsizing Globally: The Impact of Changing Household Structure on Global Consumer Markets

Apr 2013

Despite ever rising living costs and the inability of many young adults to fly the nest while times are hard, the global trend towards smaller and less conventional household units continued apace over the review period, driven by lower marriage and…

USD 1,200
Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

Apr 2011

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along…

USD 2,600
Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

Feb 2011

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly…

USD 2,600
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