USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Country Report

Wipes in the US

Mar 2021

As consumers beefed up personal and household cleaning routines amid pandemic-imposed health concerns, wipes with antibacterial and disinfecting properties became must-haves. In 2020, general purpose personal wipes, including sterilising hand wipes…

USD 990
Country Report

Tissue and Hygiene in the US

Mar 2021

In 2020, lengthy lockdown combined with pandemic-induced new hygiene routines sent demand for most retail tissue and hygiene products to a record high, with cleaning essentials such as toilet paper, paper towels and disinfecting and antibacterial…

USD 2,650
Country Report

Sanitary Protection in the US

Mar 2021

In 2020, short-lived early stockpiling and extended at-home seclusion nudged sales of disposable sanitary protection products slightly higher from the previous year. However, gains were limited, partially because pandemic-induced economic and health…

USD 990
Country Report

Rx/Reimbursement Adult Incontinence in the US

Mar 2021

During 2020, an increasing number of Americans turned to Medicaid, private insurance, health savings accounts and flexible spending accounts to address their elevated incontinence needs due to extended home seclusion and heightened health awareness.…

USD 990
Country Report

Retail Tissue in the US

Mar 2021

Retail tissue’s substantial sales gain in 2020 was mainly driven by shoppers’ higher-than-usual demand for toilet paper, paper towels and facial tissues due to extended home seclusion and enhanced hygienic awareness.

USD 990
Country Report

Retail Adult Incontinence in the US

Mar 2021

The pandemic-induced high death toll at congregated assisted living and long-term care facilities pushed many families to care for their ageing loved ones at home. The shift to home care, coupled with a heightened health awareness and a continuously…

USD 990
Country Report

Nappies/Diapers/Pants in the US

Mar 2021

In 2020, early stockpiling and extended at-home child care nudged nappies/diapers/pants sales growth higher from the previous year although gains were limited as the grim economic outlook in the US dented consumers’ buying power. The modest growth of…

USD 990
Country Report

Away-From-Home Tissue and Hygiene in the US

Mar 2021

AFH tissue sales tumbled due to pandemic-induced lengthy lockdown and travel restrictions, with toilet paper, paper towels and boxed facial tissues feeling the worst pinch. Although many manufacturers managed to convert some higher-end AFH tissue…

USD 990
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Global Economic Forecasts: Q2 2020

May 2020

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

USD 1,325
Strategy Briefing

Personal Wipes in North America

Jul 2018

With USD3 billion in sales in 2017, the personal wipes market in North America leads all other regions. However, growth is expected to slow as the market matures and competition heats up. Major industry players are experiencing pressure from smaller…

USD 1,325
Strategy Briefing

Pricing Pressures and Realities in the US: Impact of Discounters

Jun 2018

Growth in the US retail tissue and hygiene market has slowed down, as it is fairly saturated and highly competitive. The expansion of discounters in the market, along with the increasing share of private label and sales through e-commerce, have had a…

USD 1,325
Strategy Briefing

Sanitary Protection in North America

Jun 2018

With high per capita consumption, the sanitary protection market in North America has little room for further growth. Low growth rates in the target user base and changes in consumer trends and preferences have led to recent market declines. However,…

USD 1,325
Strategy Briefing

The Rise in Premium Organic Sanitary Protection Brands in the US

Sep 2017

Recent years have seen new brands in the US sanitary protection market that are positioned as organic, sustainable, and part of a lifestyle – all at a premium price. While the share of these brands is still minimal, they have tapped into current…

USD 1,325
Strategy Briefing

Disease Snapshot: Consumer Impact of Seasonal Influenza in the US

Sep 2017

Seasonal influenza has a significant impact on sales of cough, cold and allergy products, particularly in years when the influenza vaccine is less effective. Consumers turn to a number of products during the flu season, including vitamins and dietary…

USD 1,325
Country Report

Adult Incontinence in the US

Feb 2017

In 2016, adult incontinence posted retail value growth of 8% at current prices to reach USD2 billion. Retail volume sales grew by 6%.

USD 990
Strategy Briefing

Diversity and Adversity : The Changing Middle Class and Global Tissue and Hygiene

Sep 2015

The middle class is credited as amongst the principal factors for growth in tissue and hygiene. However, not only are middle class households showing variations in incomes and spending across markets, but households are undergoing transformation,…

USD 1,325
Country Report

Cotton Wool/Buds/Pads in the US

Mar 2015

Cotton wool/buds/pads is largely commodified in the US, with the category having reached maturity. The functions of cotton wool/buds/pads are widely understood and the low price point of some private label products generally removes barriers to…

USD 990
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