USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Country Report

Video Games in the US

Aug 2021

Sales of video games rocketed in response to the impact of COVID-19 with home seclusion forcing consumers to look for new sources of entertainment, while existing gamers found themselves with more time to enjoy their hobby. Furthermore, many parents…

USD 990
Country Report

Traditional Toys and Games in the US

Aug 2021

With schools and nurseries closed during the lockdown, consumers bought more toys to entertain their children, such as dolls and accessories and model vehicles. There was also increased expenditure on games and puzzles as these proved popular among…

USD 990
Country Report

Toys and Games in the US

Aug 2021

With the outbreak of COVID-19 in 2020 there were a wide range of restrictions imposed across the US, including state lockdowns, with this resulting in consumers being forced to spend considerably more time at home. This provided a huge boost to sales…

USD 2,100
Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

USD 1,325
Strategy Briefing

Toys and Games Global Industry Overview

Jul 2020

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…

USD 1,325
Strategy Briefing

Healthy Living: Insights of Global Naturally Healthy Bottled Water

Mar 2018

Global growth in naturally healthy bottled water market has been driven by the US, Japan, Brazil and China, while growth in Western Europe has slowed owing to market maturity. The perception of healthy water differs from region to region. In Western…

USD 1,325
Strategy Briefing

Toys and Games: Global Trends, Developments and Prospects

Aug 2016

Macroeconomic instability had a profound negative impact on toy sales in some of the biggest emerging markets in 2015. However, strong sales of licensed toys, particularly Star Wars-related merchandise, have supported growth globally. Licensing,…

USD 1,325
Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

Apr 2011

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along…

USD 2,600
Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

Feb 2011

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly…

USD 2,600
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