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Learn moreFeb 2019
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Sales of vacuum cleaners continue to be negatively affected by Electrolux Comercial de Venezuela’s decision to reduce its operations in Venezuela in 2015. The company was no longer able to import enough merchandise to support its operating expenses, with it unable to meet demand or even replenish its inventory.
Demand for vacuum cleaners is changing in Venezuela, with new dwellings for most socioeconomic groups having fewer carpeted rooms. Most new homes are now supplied with hard flooring, which is considered more hygienic and offers greater convenience.
The overall performance of vacuum cleaners is largely influenced by sales of cylinder and handheld vacuums, with these products set to record lower declines over the forecast period than witnessed over the review period. Meanwhile upright and wet and dry vacuum cleaners will likely remain niche categories, despite also being projected to see slower declines in retail volume terms.
In a scarce market, Electrolux remains the leading brand of vacuum cleaners as it is a symbol of quality and continues to be a reference point for all other brands. In the past it offered more than 20 different models and colours.
Price and technical service are the main differentiation strategies used by importers in Venezuela. Due to insufficient household incomes, consumers are no longer able to replace their units as frequently, thus placing greater value on brands that can guarantee technical after-sale service and replacement parts.
All vacuum cleaners on offer in the country are provided by multinational companies, such as Electrolux and LG, with no domestic company undertaking local manufacturing of these products. Many of these brands are very well-known in Venezuela, despite the supply shortages seen over the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.