Vacuum Cleaners in Venezuela

PROSPECTS

Supply shortage negatively impacts vacuum cleaners in 2018

Sales of vacuum cleaners continue to be negatively affected by Electrolux Comercial de Venezuela’s decision to reduce its operations in Venezuela in 2015. The company was no longer able to import enough merchandise to support its operating expenses, with it unable to meet demand or even replenish its inventory.

Consumer preferences drive sales vacuum cleaners

Demand for vacuum cleaners is changing in Venezuela, with new dwellings for most socioeconomic groups having fewer carpeted rooms. Most new homes are now supplied with hard flooring, which is considered more hygienic and offers greater convenience.

Cylinder and handheld vacuum cleaners dominate

The overall performance of vacuum cleaners is largely influenced by sales of cylinder and handheld vacuums, with these products set to record lower declines over the forecast period than witnessed over the review period. Meanwhile upright and wet and dry vacuum cleaners will likely remain niche categories, despite also being projected to see slower declines in retail volume terms.

COMPETITIVE LANDSCAPE

Electrolux Comercial de Venezuela maintains its leadership of vacuum cleaners

In a scarce market, Electrolux remains the leading brand of vacuum cleaners as it is a symbol of quality and continues to be a reference point for all other brands. In the past it offered more than 20 different models and colours.

Price and technical service are the main differentiation strategies used by importers in Venezuela

Price and technical service are the main differentiation strategies used by importers in Venezuela. Due to insufficient household incomes, consumers are no longer able to replace their units as frequently, thus placing greater value on brands that can guarantee technical after-sale service and replacement parts.

Multinationals dominate

All vacuum cleaners on offer in the country are provided by multinational companies, such as Electrolux and LG, with no domestic company undertaking local manufacturing of these products. Many of these brands are very well-known in Venezuela, despite the supply shortages seen over the review period.

Files are delivered directly into your account within a few minutes of purchase.