Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Strategy Briefing

Value-Added Cheese: Illustrating the Scale of Opportunity Part II

Oct 2018

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Although cheese shows a positive outlook globally, there is a wide range of opportunities to accelerate the growth of the category over the coming years, particularly in Western Europe. This report delves into ways to create value-added cheese to reach the market potential. It explores opportunities around more targeted cheese products, evolving consumption occasions and innovative formats to increase brand appeal, as well as how to create a connection with the consumer from a personal angle.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

A need to explore new opportunities to strengthen sales of cheese

Although cheese is expected to move in a positive direction over the next five years, its growth is set to be slower than other mature categories, such as yoghurt. Stagnation, particularly in Western Europe, is the main factor responsible, which creates the need to explore innovative ways to speed up the growth of the category.

More targeted cheese is a “must” to increase consumption in the long term

The nutritional profile of cheese makes it relevant for targeting towards children, the older population and health-conscious/fitness-oriented consumers. Indeed, cheese targeted for breakfast/snacks for children has already been explored, as well as high-protein cheese options that have recently hit the shelves in markets such as the UK and the US. Vegan cheese is also an opportunity that a number of manufacturers are currently exploring.

Novel cheese formats are key to broadening consumer appeal and creating new consumption occasions

Innovation in terms of new formats will continue to keep consumers interested in the category, so it can be consumed as snack, breakfast or dessert. Philadelphia cream cheese desserts and Arla’s protein spoonable cottage cheese are two examples. In addition, manufacturers are increasingly targeting consumers, particularly younger generations, with bite-sized cheese, in line with snacking becoming a more prevalent part of consumers’ everyday eating habits. Drinking cheese has also appeared as a niche opportunity in Japan, with potential to be examined elsewhere.

Connecting with the consumer from a personal angle

Creating a connection with consumers is crucial to make them become much more engaged with a brand and therefore increase its appeal and their familiarity with it. Experiential campaigns and partnerships with foodservice help to increase awareness of cheese in countries such as China, where it is not part of the traditional diet.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Opportunities in Cheese

Growth in cheese is set to lag behind yoghurt

Identifying opportunities in cheese

Target Consumers

Leveraging the nutrition of cheese for a more targeted offering

Organic and lactose-free to target health-conscious consumers

Cheese contributes the largest protein consumption in the West

Pumping up the protein content of cheese

Targeting children: cheese with a nutritional twist

Redesigning the lunch box

Healthy ageing: slowing the ageing process through foods

Emotionally meaningful positioning to connect with the ageless

Un-brie-lievable cheese to target vegan consumers

Changing Formats to Create New Consumption Occasions

Targeting various consumption occasions to fill the snacking gap

Cheese snacks to cash-in on changing eating habits

Innovative snacks to satisfy “between meal” cravings

Catering to social occasions

Socialising while pairing cheese with alcoholic drinks

Reinventing formats to broaden demand for cheese as a dessert

Fruit and nuts integrated in cheese: a beloved combination

Are sweet tooth cheese bars ready to take off?

Could drinking cheese be the new drinking yoghurt?

Beyond Retail

Experiential campaigns to build brand loyalty

Divine & Cabot: a decadently tasty collaboration in the US

Boosting exposure through foodservice partnerships

Cheese boxes to wedge into delivery services

Food for Thought

Bringing it all together: Mozzarella as an alternative to tortilla wraps

Key recommendations

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Value-Added Cheese: Illustrating the Scale of Opportunity Part II

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

A need to explore new opportunities to strengthen sales of cheese

More targeted cheese is a “must” to increase consumption in the long term

Novel cheese formats are key to broadening consumer appeal and creating new consumption occasions

Connecting with the consumer from a personal angle

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Opportunities in Cheese

Growth in cheese is set to lag behind yoghurt

Identifying opportunities in cheese

Target Consumers

Leveraging the nutrition of cheese for a more targeted offering

Organic and lactose-free to target health-conscious consumers

Cheese contributes the largest protein consumption in the West

Pumping up the protein content of cheese

Targeting children: cheese with a nutritional twist

Redesigning the lunch box

Healthy ageing: slowing the ageing process through foods

Emotionally meaningful positioning to connect with the ageless

Un-brie-lievable cheese to target vegan consumers

Changing Formats to Create New Consumption Occasions

Targeting various consumption occasions to fill the snacking gap

Cheese snacks to cash-in on changing eating habits

Innovative snacks to satisfy “between meal” cravings

Catering to social occasions

Socialising while pairing cheese with alcoholic drinks

Reinventing formats to broaden demand for cheese as a dessert

Fruit and nuts integrated in cheese: a beloved combination

Are sweet tooth cheese bars ready to take off?

Could drinking cheese be the new drinking yoghurt?

Beyond Retail

Experiential campaigns to build brand loyalty

Divine & Cabot: a decadently tasty collaboration in the US

Boosting exposure through foodservice partnerships

Cheese boxes to wedge into delivery services

Food for Thought

Bringing it all together: Mozzarella as an alternative to tortilla wraps

Key recommendations

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports