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Value Creation Through Back to Basicsin Health and Beauty

July 2021

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed efficacy. A new value reset will entail a revisit of brand messaging and positioning, alongside fostering accessibility, inclusivity and purpose.

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Scope
“Next normal” priorities necessitate value reassessment in health and beauty
Value Creation Through Back to Basics in Health and Beauty
Exploring Value Creation Through Back to Basics
Value Creation Through Back to Basics in-depth
Simplicity and minimalism
Product and price hybridity
Trust and efficacy
H olistic wellness
Value Creation Through Back to Basics in focus
Companies are meeting the needs of consumers using various strategies
Simplification of routines and formulations: VENN Skincare
Simplification of routines and formulations: Mucinex
Embracing minimalism for mindful consumption: Minori
Exploring cross-category synergies and holistic multi-taskers: Olly Nutrition
Rebuilding trust in science for ultimate efficacy and radical transparency: Codex Beauty
Holistic and targeted need state segmentation: Rae Wellness
Endorsing social purpose, inclusivity and accessibility: TULA Skincare
Value Creation Through Back to Basics
Key Industry takeaways
Challenges to overcome
Become tomorrow’s next leader
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