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Learn moreAug 2016
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Vapour products recorded an outstanding performance in Colombia in 2015, with a 25% increase in current value sales. Thus, it was the only category to see substantial expansion in tobacco. In Colombia, vapour products are seen as a “less harmful” alternative to cigarettes. Vapour products were significantly impacted by the arrival of British American Tobacco’s Vype brand, which was introduced in the country in December 2015. This launch increased vapour products’ visibility due to the company’s large size and capacity to position Vype. However, as Vype was launched in Colombia at the end of 2015, the impact on the category was not felt significantly until 2016.
Life Tech (Sixty 69 Nine brand) was the leading player in vapour products in 2015. This domestic company manufactures its products in China and offers both rechargeable cig-a-likes and tank systems. It had eight points of sale, including corners inside Foto Japón. This raised the visibility of the brand and vapour devices in general.
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Sample Vapour Devices Market Research Report
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Overview
Discover the latest market trends and sources of future market growth for the Vapour Devices industry in Colombia.
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.