New legislation, which will require all vapour products containing nicotine to be registered with the Danish Safety Technology Authority, is set to pass through the Danish parliament and come into effect in May 2016. The legislation is expected to consolidate the competitive landscape and minimise the number of products available in Denmark, as the cost of registering each product will be DKK36,900, with an annual renewal fee of DKK14,700. However, the registration requirement only applies to e-cigarettes and e-liquids containing nicotine, and tank systems are excluded.
The competitive landscape remained highly fragmented, with the vast majority of products sold via smaller independent retail stores (non-grocery specialists) and online shops. In 2015, the leading tank system manufacturers were Joyetech, Kanger Technology and iSmoka Electronics. A domestic company, Okono, was an increasingly successful player in the small cig-a-likes subcategory, while Hangsen Holding and True Vapor dominated e-liquid brands.
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This industry report originates from Passport, our Tobacco market research database.