Executive Summary

Aug 2016
TRENDS

New legislation, which will require all vapour products containing nicotine to be registered with the Danish Safety Technology Authority, is set to pass through the Danish parliament and come into effect in May 2016. The legislation is expected to consolidate the competitive landscape and minimise the number of products available in Denmark, as the cost of registering each product will be DKK36,900, with an annual renewal fee of DKK14,700. However, the registration requirement only applies to e-cigarettes and e-liquids containing nicotine, and tank systems are excluded.

COMPETITIVE LANDSCAPE

The competitive landscape remained highly fragmented, with the vast majority of products sold via smaller independent retail stores (non-grocery specialists) and online shops. In 2015, the leading tank system manufacturers were Joyetech, Kanger Technology and iSmoka Electronics. A domestic company, Okono, was an increasingly successful player in the small cig-a-likes subcategory, while Hangsen Holding and True Vapor dominated e-liquid brands.

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Vapour Products in Denmark

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Overview

Discover the latest market trends and sources of future market growth for the Vapour Devices industry in Denmark.

Euromonitor International provides the most current research data available. Our teams of in-country analysts helps you understand each market, revealing hidden opportunities and competitive threats; helping you plan corporate strategy.

If you're in the Vapour Devices industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vapour Devices in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vapour Devices in Denmark?
  • What are the major brands in Denmark?
  • Which sector of the tobacco products market is the largest by value sales in Denmark?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Denmark?
  • Which sector is the most heavily taxed in Denmark?
  • Which companies dominate in the total tobacco market in Denmark in terms of market share?
  • What is the distribution channel split for the tobacco products market in Denmark?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Vapour Products in Denmark - Company Profiles