Executive Summary

Aug 2016
TRENDS

Vapour products continued its strong growth in 2015 with smokers becoming increasingly aware of this alternative to tobacco. Posting 66% growth in current value terms in 2015 vapour products benefited from significant innovations and new product developments, which are continuing to improve the vaping experience, thereby attracting more consumers. With heated tobacco products not yet present in Germany, and with single use cig-a-likes in decline, tank systems are the most popular products, posting current value growth of 71% in 2015.

COMPETITIVE LANDSCAPE

With e-liquids being in very high demand and with a massive variety of flavours on the market, the label “Made in Germany” or at least produced in the EU has continued to become more popular among German consumers. While users accept that the most innovative and technically advanced tank systems are being manufactured in Asia, they pay more attention to the origin of their e-liquids. The leading e-liquids producers in Germany are therefore mostly German players, such as Happy People GmbH & CO KG which produces the Happy Liquid brand, and GermanFlavours e Kfr which produces the German Flavours brand.

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Vapour Products in Germany

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Overview

Discover the latest market trends and sources of future market growth for the Vapour Devices industry in Germany.

Euromonitor International provides the most current research data available. Our teams of in-country analysts helps you understand each market, revealing hidden opportunities and competitive threats; helping you plan corporate strategy.

If you're in the Vapour Devices industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vapour Devices in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vapour Devices in Germany?
  • What are the major brands in Germany?
  • Which sector of the tobacco products market is the largest by value sales in Germany?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Germany?
  • Which sector is the most heavily taxed in Germany?
  • Which companies dominate in the total tobacco market in Germany in terms of market share?
  • What is the distribution channel split for the tobacco products market in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Vapour Products in Germany - Company Profiles