Vapour products continued its strong growth in 2015 with smokers becoming increasingly aware of this alternative to tobacco. Posting 66% growth in current value terms in 2015 vapour products benefited from significant innovations and new product developments, which are continuing to improve the vaping experience, thereby attracting more consumers. With heated tobacco products not yet present in Germany, and with single use cig-a-likes in decline, tank systems are the most popular products, posting current value growth of 71% in 2015.
With e-liquids being in very high demand and with a massive variety of flavours on the market, the label “Made in Germany” or at least produced in the EU has continued to become more popular among German consumers. While users accept that the most innovative and technically advanced tank systems are being manufactured in Asia, they pay more attention to the origin of their e-liquids. The leading e-liquids producers in Germany are therefore mostly German players, such as Happy People GmbH & CO KG which produces the Happy Liquid brand, and GermanFlavours e Kfr which produces the German Flavours brand.
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This industry report originates from Passport, our Tobacco market research database.