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Country Report

Vapour Devices in

Vapour Products in Italy

Aug 2016

US$990

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Executive Summary

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TRENDS

Vapour products have been present in Italy since 2007, with cig-a-likes being the main type of vapour product initially available in the country. It was not until 2010 when the first tank systems appeared, however, that the category experienced skyrocketing growth rates. From 2010 to 2013, sales of vapour products reached €30 million sales amidst triple-digit growth rates. The lack of proper regulation applying to the category prior to 2014 favoured the rapid proliferation of thousands of retail outlets all over the country offering these devices. Declining smoking rates and tax increases applied to classic tobacco products encouraged consumers to use vapour products, either as an alternative to cigarettes or RYO tobacco, or as an aid to beating the smoking habit, driving massive growth for the category during the review period.

COMPETITIVE LANDSCAPE

Given that vapour products manufacturers can be present in several retail chains via their own brands or as subcontractors for the manufacture of private label that the devices on behalf of chained retailers, the leading players in the category are mainly international manufacturers of tank systems charging and vapourising devices or local suppliers of e-liquids. Apart from e-liquids, most of vapour products consumed in Italy are produced in China. The concept of e-cigarettes was invented in China during the mid-2000s and, thus, Chinese start-ups still control the bulk of sales of these products.

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Overview

Discover the latest market trends and sources of future market growth for the Vapour Devices industry in Italy.

Euromonitor International provides the most current research data available. Our teams of in-country analysts helps you understand each market, revealing hidden opportunities and competitive threats; helping you plan corporate strategy.

If you're in the Vapour Devices industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vapour Devices in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vapour Devices in Italy?
What are the major brands in Italy?
Which sector of the tobacco products market is the largest by value sales in Italy?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Italy?
Which sector is the most heavily taxed in Italy?
Which companies dominate in the total tobacco market in Italy in terms of market share?
What is the distribution channel split for the tobacco products market in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Vapour Products in Italy

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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