Vapour products are quite novel in Nigeria, having only become available in significant numbers in 2013. They are therefore perceived as a trendy and sophisticated product, particularly among middle to upper income consumers, who are not deterred by their relatively high prices. Vapour products offer a clean smoke and smell free alternative to smoking for many Nigerians, who are normally secret smokers who try to hide their habit from family and friends. In addition, products in this area also contain trendy gadgets with numerous flavours which appeal even to those who do not smoke cigarettes as a fun gadget to play with.
eCigs Solutions led sales in 2015, with the company being the number one player in both disposable cig-a-likes and rechargeable cig-a-likes due to the popularity of its TyCigs brands. Other companies are 2D Enterprises (EVO), Must Have (VIP Uno) and Vivid Vapours, which leads sales within tank systems.
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This industry report originates from Passport, our Tobacco market research database.