Executive Summary

Aug 2016
TRENDS

Sales of vapour products have developed since 2010, when the first products emerged on the market. The novelty effect abated as the number of smokers testing vapour products reduced. Consequently, retail value growth reached only 4% in 2015. Efforts by the tobacco industry to limit the expansion of these products failed, due to the expansion of distribution and the reduced price compared with smoking, with the same effect when compared with cigarettes. Recently, however, the tobacco industry switched sides, realising that it is better to be in this category than to fight it.

COMPETITIVE LANDSCAPE

Vapour products was highly fragmented in 2015. A large number of importers and distributors are active in the market.

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Vapour Products in Romania

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Overview

Discover the latest market trends and sources of future market growth for the Vapour Devices industry in Romania.

Euromonitor International provides the most current research data available. Our teams of in-country analysts helps you understand each market, revealing hidden opportunities and competitive threats; helping you plan corporate strategy.

If you're in the Vapour Devices industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vapour Devices in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vapour Devices in Romania?
  • What are the major brands in Romania?
  • Which sector of the tobacco products market is the largest by value sales in Romania?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Romania?
  • Which sector is the most heavily taxed in Romania?
  • Which companies dominate in the total tobacco market in Romania in terms of market share?
  • What is the distribution channel split for the tobacco products market in Romania?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Vapour Products in Romania - Company Profiles