Vapour products have been available in South Africa since 2008. There are currently approximately 85,000 regular vapour products users in South Africa, which is in fact a very small number in comparison with the number of regular cigarette smokers; however, the number of vapers in the country is growing exponentially and it is expected that the ongoing growth being recorded in the South African vaping population will make a dent in the regular cigarette smoking population before the end of the forecast period.
The competitive environment in vapour products remained highly fragmented but very competitive at the end of the review period, with local brand Twisp remaining dominant. Other popular brands include DiGiCig (DiGiCig (Pty) Ltd), Hats (OTP Distributors (Pty) Ltd) and Hookah Lite (Hookah).
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This industry report originates from Passport, our Tobacco market research database.