Vapour products have been available in South Africa since 2008. There are currently approximately 85,000 regular vapour products users in South Africa, which is in fact a very small number in comparison with the number of regular cigarette smokers; however, the number of vapers in the country is growing exponentially and it is expected that the ongoing growth being recorded in the South African vaping population will make a dent in the regular cigarette smoking population before the end of the forecast period.
The competitive environment in vapour products remained highly fragmented but very competitive at the end of the review period, with local brand Twisp remaining dominant. Other popular brands include DiGiCig (DiGiCig (Pty) Ltd), Hats (OTP Distributors (Pty) Ltd) and Hookah Lite (Hookah).
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Understand the latest market trends and future growth opportunities for the Vapour Devices industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Vapour Devices research and analysis database.
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