Executive Summary

Aug 2016
TRENDS

During the review period there was strong growth in e-cigarettes. This growth was influenced by a decline in the number of traditional cigarette smokers, accompanied by the rapid growth in the number of adults and young people using e-cigarettes. E-cigarettes is a fast growing category and is currently the most profitable category within the tobacco industry. The rapid rise of vapour products in the Netherlands has prompted many tobacco manufacturers to enter the category by introducing electronic cigarettes and cig-a-likes. In this way tobacco companies are trying to compensate for the decline in their revenue from cigarettes by introducing e-cigarettes. In 2015, total value sales of vapour products in the Netherlands stood at €87 million, with the category expected to grow by 19% in constant 2015 value terms over the forecast period.

COMPETITIVE LANDSCAPE

The competitive landscape is much more fragmented and less driven by brand recognition, with the presence of big tobacco manufacturers with vapour product lines and vapour manufacturers. While there are a handful of brands with higher penetration, in general sales in the category are generated through a relatively high number of small and medium-sized importers and distributors.

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Overview

Discover the latest market trends and sources of future market growth for the Vapour Devices industry in Netherlands.

Euromonitor International provides the most current research data available. Our teams of in-country analysts helps you understand each market, revealing hidden opportunities and competitive threats; helping you plan corporate strategy.

If you're in the Vapour Devices industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vapour Devices in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vapour Devices in Netherlands?
  • What are the major brands in Netherlands?
  • Which sector of the tobacco products market is the largest by value sales in Netherlands?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Netherlands?
  • Which sector is the most heavily taxed in Netherlands?
  • Which companies dominate in the total tobacco market in Netherlands in terms of market share?
  • What is the distribution channel split for the tobacco products market in Netherlands?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

HEADLINES

TRENDS

LEGISLATION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

Summary 1 Vapour Products: New Product Launches

DISTRIBUTION

CATEGORY INDICATORS

Table 1 Vaping Prevalence in Adult Population 2010-2015
Table 2 Number of Adult Vapers 2010-2015

CATEGORY DATA

Table 3 Sales of Vapour Products by Category: Value 2010-2015
Table 4 Sales of Vapour Products by Category: % Value Growth 2010-2015
Table 5 Sales of Vapour Products by Distribution Format: % Value 2010-2015
Table 6 Forecast Sales of Vapour Products by Category: Value 2015-2020
Table 7 Forecast Sales of Vapour Products by Category: % Value Growth 2015-2020