2015 marked another year of rapid expansion among cafes and shops specialising in vapour products in the UK. These vapour product specialist outlets are specifically designed to attract consumer attention and are used as places where people can gather the necessary information and gain experience in vaping. Additionally, the number of products available in the category has increased significantly in recent years, with smaller producers and distributors from across the world constantly eyeing the UK, taking into account the phenomenal growth potential and the favourable trading conditions for vapour products in the country.
There has been a lot of consolidation in terms of the companies involved in vapour devices, with many of the major traditional tobacco manufacturers acquiring specialist vapour products companies in order to quickly establish themselves in the only positive growth category within the UK tobacco industry. Imperial Tobacco Group, Japan Tobacco International and Philip Morris all purchased e-cigarette companies in 2014 as they sought to minimise the damage caused to the profits of their core business areas, with many smokers switching to e-cigarettes.
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Discover the latest market trends and sources of future market growth for the Vapour Devices industry in United Kingdom.
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This industry report originates from Passport, our Tobacco market research database.