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Vapour products were first introduced into Tunisia at the end of 2013, and there are now a dozen brands of e-cigarettes and flavours of e-liquids available from both international and domestic stores. Since its introduction, there was no stability; there is a constant monopoly war between the private sector under the control of Group of Professionals Electronic Cigarettes in Tunisia and Régie National du Tabac et des Allumettes RNTA. In fact, following the decree of 30 July 2014, vapour products came under the control of the Ministry of Finance and the direction of RNTA. This decision was opposed by private companies which launched in this area and opened their own stores. As of 2015, there was no final decision concerning the official situation of the category.
Smooky is the Tunisian leading company in vapour devices. The company has a monopoly with more than 70% of total sales share. This is due to the significant number of stores, more than 20, selling international brands and products.
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Overview
Discover the latest market trends and sources of future market growth for the Vapour Devices industry in Tunisia.
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.