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Country Report

Variety Stores in

Variety Stores in Austria

41 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Expansion drives growth in variety stores

Given the popularity of relatively new brands Tedi, Action and Flying Tiger Copenhagen and their continuing expansion activities, variety stores is expected to remain one of the fastest growing channels in store-based retailing in Austria over the forecast period. In contrast to a continuing drop in outlets in overall store-based retailing, the number of variety stores is predicted to record overall double-digit growth over the forecast period, while the average store size is also anticipated to increase significantly.

Economy-priced positioning dominates

Tedi, Action and Flying Tiger Copenhagen, with their clear economy-priced positioning, experienced the strongest growth within variety stores over the review period. Additionally, most other players in variety stores were independent “euro shops” with diverse product mixes at low prices, usually limited to round Euro price points.

COMPETITIVE LANDSCAPE

Leading Tchibo brand continues to lose value share

Eduscho (Austria) GmbH remained the leader player in variety stores in Austria in 2018, but continued to lose value share to competitors TEDi GmbH & Co KG, Action Retail Austria GmbH and Tiger Stores Austria GmbH. The company has gradually reduced its branch network in the past 10 years in Austria in search of greater profitability and at the same time upgraded its online shop with features such as exclusively online products and click-and-collect.

Competition to shape future of variety stores

While the Tchibo and Tedi brands rely on very different concepts and are not in direct competition, Tedi is anticipated to face increasing competition from new entrant Action over the forecast period. Both prefer secondary locations such as retail parks instead of costly central locations and both offer diverse ranges of permanently available products from areas such as household articles, homewares, foodstuffs, pet products, sports goods and stationery and a mix of regularly changing items.

Flying Tiger Copenhagen continues to strengthen share

Flying Tiger Copenhagen does not directly compete with Tedi and Action in Austria. The brand also relies on budget-priced products with a portion of regularly changing items.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Variety Stores industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Variety Stores industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Variety Stores in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Variety Stores performing in Austria?
Are consumers switching towards more convenient Variety Stores channels?
Are independent and family run gVariety Stores coming under pressure in Austria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Variety Stores in Austria - Category analysis

HEADLINES

PROSPECTS

Expansion drives growth in variety stores

Economy-priced positioning dominates

COMPETITIVE LANDSCAPE

Leading Tchibo brand continues to lose value share

Competition to shape future of variety stores

Flying Tiger Copenhagen continues to strengthen share

CHANNEL DATA

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Variety Stores GBO Company Shares: % Value 2014-2018
Table 4 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 5 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Austria - Industry Overview

EXECUTIVE SUMMARY

Pleasing overall performance for retailing

Internet retailing continues to change the industry

Grocery retailers continues to outperform non-grocery specialists

Mixed fortunes for brands

Retailing to witness greater globalisation

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Variety Stores in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Expansion drives growth in variety stores

Economy-priced positioning dominates

COMPETITIVE LANDSCAPE

Leading Tchibo brand continues to lose value share

Competition to shape future of variety stores

Flying Tiger Copenhagen continues to strengthen share

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Variety Stores in Austria - Category analysis

HEADLINES

PROSPECTS

Expansion drives growth in variety stores

Economy-priced positioning dominates

COMPETITIVE LANDSCAPE

Leading Tchibo brand continues to lose value share

Competition to shape future of variety stores

Flying Tiger Copenhagen continues to strengthen share

CHANNEL DATA

Retailing in Austria - Industry Overview

EXECUTIVE SUMMARY

Pleasing overall performance for retailing

Internet retailing continues to change the industry

Grocery retailers continues to outperform non-grocery specialists

Mixed fortunes for brands

Retailing to witness greater globalisation

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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